23/02/2026
Seven years ago, I started a company with two others. It was meant to be a digital solution for back pain, one that could fill the gap between NHS/public healthcare and private healthcare. Skip the waiting list, avoid the big bills. We had plans to cover the whole body, make it iterative, build a community.
Sadly, it never took off, we just couldn't get it to sell.
There was interest, there were compliments, but we didn't make a strong enough business proposition to warrant further attempts at development.
Not to mention, AI has started to impress - although I'm not convinced it will ever replace good medics.
As I have been reflecting on the ups and downs, the lessons learnt, I came back to one of the phrases we used a lot in our content: "Patients who know more do better".
We had three pillars of content: education, advice, and rehab. All delivered in videos, and I think those education mini-lessons stand up to scrutiny.
My current clinical work is not what it was several years ago. I know more, I do better. The process of making the content in this project made me stop and think. So I realise that these words, my ambition for comprehension, my ongoing curiosity have helped shape me where I am now. And will continue to shape me going forwards.