12/11/2025
What Exactly Is a Serum — and Why You’ll Love It ✨
A serum is a lightweight, powerful treatment that sits between your cleanser and moisturiser — like a concentrated dose of goodness for your skin.
Unlike thicker creams, serums are packed with high levels of active ingredients (think vitamin C, hyaluronic acid, peptides) that absorb deeply to treat concerns such as dullness, fine lines, and uneven texture — not just mask them.
When it’s medical-grade, you’re getting professional-strength ingredients and scientifically proven results — the kind of formulas that actually change the skin, not just sit on top.
Think of it as your skin’s daily luxury — smart, potent, and designed to make every other step in your routine work harder.