13/09/2025
✨Meet our Client Care Administrator & Personal Assistant to Director ✨
We are delighted to welcome Samantha to the HomePhysio By Nicola team as our Client Care Administrator and Personal Assistant to the Director. Samantha brings over 15 years of experience in the private health, beauty, and aesthetics sectors, with a proven track record in operations management, team leadership, and client care.
Educated to degree level, Samantha has held senior management roles across prestigious organisations including Margaret Dabbs London, sk:n Clinics, Transform Cosmetic Surgery Group, Clarins UK, and Murad Europe. She has successfully managed clinics from Glasgow to Guildford, leading multi-disciplinary teams of doctors, surgeons, podiatrists, therapists, and administrators. Her expertise spans customer service, HR, recruitment, marketing, budgeting, staff training, and patient care, always with a focus on creating a seamless and supportive client journey.​
At HomePhysio By Nicola, Samantha plays a vital role in supporting clients from the very first point of contact. She ensures that enquiries are handled warmly and efficiently, guiding people through appointment bookings, answering questions, and making sure every detail of their care is well organised. Her support continues throughout each client’s journey — checking in, coordinating with the physiotherapy team, and making sure treatment plans run smoothly. Beyond treatment, Samantha is there for aftercare too, helping clients feel fully supported, listened to, and confident in the next steps of their rehabilitation or wellbeing journey.
​Samantha is known for her approachable nature, excellent communication skills, and ability to make clients feel at ease. She is highly organised, empathetic, and committed to delivering the highest standard of care, ensuring every client feels valued from start to finish.​
Outside of work, Samantha enjoys life in the Borders countryside where she cares for her Kerry Hill sheep. She loves spending time with her family, keeping active, and continuing her own personal development.
