21/11/2025
This is one of the hardest posts I’ve ever had to write…
But after four years, I’m stepping back from my baby-loss campaign.
For 4 years I have breathed, eaten and slept this campaign.
I’ve poured every part of myself into it — my heart, my grief, my time, my energy, my hope. And now… I feel completely let down.
I can’t compete with celebrities who get instant attention.
I can’t compete with big charities with huge teams and funding.
I can’t seem to get the media coverage we desperately need.
And politicians — the very people who should care — have not stepped up.
I’m only one person, and no matter how hard I shout, it feels like I’m banging my head against a brick wall… over and over again. The emotional toll of doing this alone has been overwhelming, and the rollercoaster has started to break me instead of drive me.
I never wanted to give up.
I never imagined I’d reach this point.
But I have to listen to what my heart and my health are telling me.
So for now, I’m stepping back and putting my focus into my new mortgage & insurance business — something that brings stability and purpose when everything else feels too heavy. But it doesn’t take away the disappointment, or how painful the negative messages have been, or how small I’ve felt compared to organisations like Sands.
I did everything I could with the strength I had.
And even if it wasn’t enough to change the world, it came from a place of pure love.
