25/09/2025
The hidden profit in your business and career is rarely working extra hours.
Improving your sleep delivers more return than having to work harder.
Here’s what the research proves...
Gallup study: Poor sleepers average a day and a half worse off per month in productivity (it actually costs corporations billions in lost productivity).
BetterNight case study: A sleep wellness programme delivered an 8.5 times return on investment by reducing business / work limitations.
ArXiv study: Software developers code quality was cut in half with just 1 bad nights sleep.
What good sleep does:
💤 Better energy and alertness: Fewer mistakes, faster decision making.
💤 Stronger focus and creativity: Your brain isn’t juggling distractions.
💤 Emotional regulation and resilience: Lower reactivity, better communication, fewer misjudgements.
💤 Fewer sick days and burnout: Less down time, higher consistency.
💤 Stronger reputation and credibility: Your clients and partners trust you more.
Sleep isn't a “nice to have”, it’s a performance tool. It influences your bottom line, your reputation and your ability to lead.
So with all that in mind, where would your business or career be if you were getting good sleep? If you’d like to refine your sleep to impact your work or business, drop me a message and we’ll explore it.