26/11/2025
Small business reminder π
You are NOT required to run a Black Friday sale.
Discount culture was built for big-box retailers with huge margins β not small, independent businesses doing handcrafted, thoughtful, often labour-intensive work. Youβre allowed to protect your value, your time, and your sustainability.
If you want to offer a sale, great. If you donβt? Also great. Pricing fairly and consistently is not something you should feel guilty about.
So hereβs your permission slip (not that you need one): focus on what keeps your business healthy, not what the corporates that you don't aspire to be like are doing or what the internet says you βshouldβ do. Your people will show up for you anyway. β¨