Maximum Animal Health - Equine

10/04/2026

🌱 𝗦𝗽𝗿𝗶𝗻𝗴 𝗶𝘀 𝗵𝗲𝗿𝗲… 𝗮𝗻𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘄𝗮𝗸𝗲𝘀 𝘂𝗽 — 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗵𝗼𝗿𝘀𝗲’𝘀 𝗯𝗿𝗮𝗶𝗻.
More light. More energy. More to look at.
Which is great… until it’s not 👀

If your horse starts to feel a bit on edge, distracted or reactive as the season picks up, you’re not alone — it’s a common shift this time of year.

Focus & Calm is designed to support a more settled, balanced temperament, helping horses stay relaxed and able to concentrate — even when things get busy.
✔ Supports a calm, focused mindset
✔ Ideal for travel, training & competition season
✔ Works alongside your normal routine

Because spring should be about enjoying the ride… not managing the stress.

🇬🇧 www.maximumanimalhealth.co.uk
🇪🇺 www.maximumanimalhealth.eu

09/04/2026

𝗧𝗵𝗲𝗿𝗲’𝘀 𝗷𝘂𝘀𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗯𝗹𝘂𝗲-𝘀𝗸𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗼𝗿𝗻𝗶𝗻𝗴. ☀️

After months of grey, damp, “is it even daytime?” kind of weather, suddenly everything feels lighter. You wake up easier, your mood lifts without trying, and even the animals seem to have a bit more spark about them.

It’s not just in your head either — sunlight helps regulate sleep, boosts vitamin D, and honestly just makes everything feel more manageable. Long winter always drags… but when that shift happens, you feel it straight away.

And if you’ve got horses, dogs, or cats — you’ll see it in them too. More energy, more movement, more life. That’s your reminder to support them through that transition — joints, coat, gut… all the stuff winter quietly wears down.
winter takes its toll. Spring is where we build them back stronger

With everything going on in the world right now, I thought today was a good day to focus on something positive

What are you looking forward to?

Longer rides? Lighter evenings? Getting back out competing? Walks that don’t involve 3 layers and regret? 😅

pop a coment & if you have a photo please include it below — let’s fill this with some good energy 👇

www.maximumanimalhealth.co.uk

07/04/2026

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗕𝗲𝘆𝗼𝗻𝗱 𝗨𝗹𝗰𝗲𝗿𝘀: 𝗪𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗚𝗼𝗶𝗻𝗴 𝗢𝗻?

We often focus on ulcers as the problem… but what’s actually driving them?
For many horses, it comes down to stress on the digestive system.
That can look like:
• Travel
• Competition
• Changes in routine or environment
• Weather swings
• High starch diets
• Even things like worming or medication

All of these can influence the gut environment — particularly the hindgut, which plays a huge role in overall digestive balance.
When that environment becomes too acidic or unstable:
• Droppings can become inconsistent
• Horses can appear sensitive or uncomfortable
• Behaviour can change (especially in stressy types)

So instead of just focusing on ulcers alone, it makes sense to look at supporting the whole digestive system.
The goal is simple:
Support a more stable hindgut environment
Help maintain a healthy balance of gut bacteria
Support normal digestive function

That’s where using a good pre and probiotic with ingredients that actually matter and can make a difference comes in.
Look for:
Live yeast (to support fibre digestion and hindgut stability)
Prebiotics (to help feed beneficial bacteria)
A natural buffering ingredient (to help maintain a healthy digestive environment)

When that’s in place… you see it in the whole horse:
More consistent droppings
Better tolerance to stress (travel, competition, routine changes)
Happier, more settled types

And here’s the bit most people miss…
This isn’t a “fix it when things go wrong” job. It works best as part of a daily routine.
That looks like:
Plenty of forage (ad lib hay where possible)
Keeping starch levels sensible
Adding a daily gut support supplement
Then when life throws a bit of stress at them:
• Travel
• Competition
• Weather swings
• Worming or medication

Adding an extra scoop on those days can help support digestive balance.
Because it’s far easier to maintain balance than try to restore it once it’s disrupted.

If your horse fits this picture, it might be time to look at what you’re doing for gut support 👇

𝗜𝗳 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂𝗿 𝗵𝗼𝗿𝘀𝗲 𝗺𝗮𝘆 𝗵𝗮𝘃𝗲 𝘂𝗹𝗰𝗲𝗿𝘀, 𝗮𝗹𝘄𝗮𝘆𝘀 𝘀𝗽𝗲𝗮𝗸 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘃𝗲𝘁 𝗳𝗶𝗿𝘀𝘁. 𝗨𝗹𝗰𝗲𝗿𝘀 𝗻𝗲𝗲𝗱 𝗽𝗿𝗼𝗽𝗲𝗿 𝘃𝗲𝘁𝗲𝗿𝗶𝗻𝗮𝗿𝘆 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝗶𝘀 𝗮𝗻𝗱 𝘁𝗿𝗲𝗮𝘁𝗺𝗲𝗻𝘁 — 𝗻𝗼 𝘀𝘂𝗽𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲𝘀 𝘁𝗵𝗮𝘁. 𝗪𝗵𝗮𝘁 𝘄𝗲’𝗿𝗲 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗵𝗲𝗿𝗲 𝗶𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗴𝘂𝘁 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝗴𝗼𝗼𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁

🇬🇧 www.maximumanimalhealth.co.uk
🇪🇺 www.maximumanimalhealth.eu

31/03/2026

25/03/2026

☀️❄️ 𝐅𝐫𝐨𝐦 𝟐𝟏°𝐂 𝐥𝐚𝐬𝐭 𝐰𝐞𝐞𝐤… 𝐭𝐨 𝐧𝐞𝐚𝐫 𝐟𝐫𝐞𝐞𝐳𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤.
That’s not just a weather shift — that’s a stress test for your horse’s hindgut.

And it’s not just about spring grass. Even fully stabled horses are feeling the effects.
The real issue here is consistency.

The hindgut depends on a stable environment to function properly. When temperatures swing this dramatically, the body is constantly adjusting. That creates internal stress, which can disrupt gut motility, microbial balance, and overall digestive efficiency.

Hydration plays a role too. Horses typically drink less during colder spells, then increase intake again as temperatures rise. That inconsistency affects fibre fermentation — and the hindgut doesn’t deal well with stop-start conditions.

Even forage isn’t as steady as it seems. Changes in temperature and humidity alter moisture content, meaning the same hay can behave differently from one week to the next. So while nothing looks like it’s changed, internally… it has.

Add in small management shifts — rugging, turnout, exercise — and it all stacks up.

This is why you often see subtle signs this time of year:
looser droppings, a drop in condition, or a horse that just isn’t quite right.

Now here’s where good management makes a difference.
If you’re already feeding a pre and probiotic hindgut support, it’s worth increasing slightly during these extreme swings. An extra scoop can help maintain a more stable hindgut pH and support the microbial population while it’s under pressure.

If you’re not feeding one at all, this is a smart time to start.

Not just to help your horse deal with what’s happening now — but to set the hindgut up properly for the months ahead. Because as we move into spring and summer, the demands on the digestive system only increase.

Getting ahead of it now puts you in a far better position than trying to fix things later.

Keep things consistent where you can. Support what you can’t control.

And don’t wait for the signs — by then, the hindgut’s already telling you it’s struggling.

🇬🇧 www.maximumanimalhealth.co.uk
🇪🇺 www.maximumanimalhealth.eu

23/03/2026

We wanted to touch on something that came up yesterday, following a comment we made on another page about hindgut health, and a response it received, we thought it was worth explaining how we approach things.

Quite often I’ll see posts in groups (ex-racehorse pages, general horse owner communities) and I’ll join in.

Not to sell, but to offer a different perspective or highlight something that might be getting missed. A lot of the time, I’ll comment when I can see the issues being described could be linked to hindgut health, something that often gets overlooked. Behaviour changes, sensitivity, that feeling something isn’t quite right — there’s usually a cause, and it’s not always as obvious as it seems.

I don’t tend to drop product links into those conversations, and that’s deliberate. People are there looking for help, not a sales pitch. If what we say makes sense, they can always come and find us or ask.

Yes, we are a business, and yes, we sell products. That’s clear.

But a big part of what we’ve built isn’t just products… it’s knowledge.

We’ve invested heavily into education — working alongside professionals, paying for expert-led content written by specialists, and building a bank of information that horse owners can actually use in the real world. Because understanding why something is happening matters just as much as deciding what to do about it.

If someone takes that information, makes a change, and improves their horse without ever buying from us, that’s absolutely fine. The priority has always been the horse.

Photo shared by a customer over the weekend

20/03/2026

4.45pm Friday - please bear with us. We have an issue on our website. We’ve just been advised that they are updating our servers. It would have been handy if Black Nova had kept us fully informed. It will settle so if you’re trying to order please keep trying.

𝟐𝟎% 𝐨𝐟𝐟 - 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐡𝐨𝐫𝐬𝐞𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞𝐬𝐞 𝐭𝐨𝐮𝐠𝐡 𝐭𝐢𝐦𝐞𝐬

We had a team meeting this morning to talk about the current cost of living and what that means for our customers.

We hadn’t planned to run any offers until the summer, but we do understand that for many people things feel uncertain at the moment. What shouldn’t have to change is the standard of care our horses receive.

With that in mind, and with the intention of supporting our customers through this period, we’ve decided to offer 20% off our 3kg Joint, Hoof, Focus and Calm, and our 4.5kg Gut Health and Gut Health Plus products.

Use code support20 at checkout.

This is a one-time offer per person, and we’ll be running it until mid-May to ensure everyone has the opportunity to benefit — even if you’ve only recently ordered.

This is intended to support you in keeping your horse on a consistent routine over the coming months, without adding extra pressure.

• One discounted tub per person (per product)
• If you are a regular customer managing more than one horse, please get in touch so we can support you appropriately

We also offer free shipping on orders over £100.

We ask that this is used in the spirit it’s intended — to help maintain consistency where it matters most not to stock up for the coming year.

If you need guidance on what is most appropriate for your horse right now, we are here to help.

🇬🇧 www.maximumanimalhealth.co.uk

18/03/2026

It was such a joy walking the dog this morning. Sunshine and blue skies definitely make a difference to my day.

I walked past a field with two horses belonging to a customer. Jade Human It was so nice to see naked shiny horses in the field.

So to continue the feel good factor would you like to post a photo of your horse/horses over the next few days before the rain descends on us again. 💚

17/03/2026

“𝐈𝐟 𝐲𝐨𝐮𝐫 𝐡𝐨𝐫𝐬𝐞 𝐟𝐞𝐞𝐥𝐬 𝐭𝐢𝐠𝐡𝐭 𝐛𝐞𝐡𝐢𝐧𝐝 𝐨𝐫 𝐰𝐨𝐧’𝐭 𝐭𝐫𝐮𝐥𝐲 𝐬𝐢𝐭… 𝐭𝐡𝐢𝐬 𝐦𝐢𝐠𝐡𝐭 𝐧𝐨𝐭 𝐛𝐞 𝐚 𝐬𝐜𝐡𝐨𝐨𝐥𝐢𝐧𝐠 𝐩𝐫𝐨𝐛𝐥𝐞𝐦.”

The hindgut is more important than many riders realise.

In the horse, the hindgut occupies a large portion of the abdominal cavity directly in front of the pelvis. In other words, it sits right in the exact area we are asking the horse to lift, stabilise and engage during work — regardless of level.

Whether you’re riding a young horse working long and low or training towards collection, that region plays a key role in how freely the horse can move through the back and step under with the hind leg.

As training progresses, the physical demand increases. At Advanced level and above, movements such as piaffe, passage, pirouettes and collected canter require the horse to sit, flex the joints of the hind limbs and bring the hindquarters well underneath the body.

But this isn’t limited to collected work. Even in extended paces, particularly extended trot, the highest marks come when the horse is still sitting and pushing from behind — not running onto the forehand.

That same area is therefore under consistent demand as training develops.

If the digestive system in that region is unsettled or uncomfortable, it can influence how willing the horse is to lift through the back and engage behind. Horses that feel comfortable through the abdomen and pelvis are far more likely to relax, swing and genuinely work from behind.

The hindgut also plays a crucial nutritional role, fermenting fibre through beneficial microbes and supporting normal digestive function. When this microbial environment is balanced, fibre is utilised efficiently and the digestive system stays stable — particularly important for horses in regular work.

This is where Maximum Animal Health – Gut Health Plus comes in.

Formulated with live yeast, prebiotics (MOS & FOS) and calcareous marine algae, it is designed to support a healthy hindgut environment, helping maintain digestive balance and support efficient fibre utilisation during training.
MOS and FOS act as prebiotic substrates, helping to nourish beneficial gut bacteria while supporting a balanced microbial environment.
A well-supported hindgut contributes to overall digestive comfort, particularly in the area just in front of the pelvis — the same area we rely on for lift, stability and engagement in work.

When a horse feels comfortable through the body, they are far more likely to lift, step under and use themselves correctly.
And that’s where real progress begins — at any level.

https://maximumanimalhealth.co.uk/product/max-gut-health-plus/

15/03/2026

❗️𝐇𝐚𝐯𝐞 𝐲𝐨𝐮𝐫 𝐡𝐨𝐫𝐬𝐞’𝐬 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞𝐝 𝐰𝐢𝐭𝐡 𝐡𝐨𝐨𝐟 𝐡𝐞𝐚𝐥𝐭𝐡 𝐝𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐰𝐞𝐭 𝐰𝐢𝐧𝐭𝐞𝐫?

📞 The calls into the office have been very similar lately…
• “The feet are so soft.”
• “They’re breaking up.”
• “We can’t keep shoes on.”

After months of wet ground and mud, it’s no surprise many horses’ hooves are struggling.

Too much moisture can affect hoof quality, leaving them softer and harder to keep together.

The good news? With consistent nutritional support, many horses can get their hooves back on track.

At Maximum Animal Health, we’ve helped a lot of horses through this winter with our Hoof Health supplement. It provides meaningful levels of key nutrients that support healthy hoof growth and hoof quality — helping build stronger, more resilient hooves over time.

And the key word here is consistent. Hooves grow slowly, but when you support them properly from the inside out, you start building better quality horn for the months ahead.

🐴 If this winter has taken its toll on your horse’s feet, now is the time to start supporting them for the season ahead.
Maximum Animal Health – Hoof Health
Strong hooves start from within.

🇬🇧 www.maximumanimalhealth.co.uk
🇪🇺 www.maximumanimalhealth.eu

13/03/2026

💡𝗦𝘁𝗿𝗲𝘀𝘀. 𝗔𝗻𝘅𝗶𝗲𝘁𝘆. 𝗔 𝗿𝗲𝘀𝗰𝘂𝗲 𝗱𝗼𝗴 𝘁𝗵𝗮𝘁 𝗷𝘂𝘀𝘁 𝗰𝗮𝗻’𝘁 𝘀𝗲𝗲𝗺 𝘁𝗼 𝗳𝘂𝗹𝗹𝘆 𝗿𝗲𝗹𝗮𝘅.
If you’ve brought a rescue dog home, you might recognise some of these signs.
* Always on alert.
* Easily startled.
* Struggling to properly switch off.
* Sensitive digestion.
* Loose or inconsistent stools.
* And sometimes… that slightly unpleasant “doggy” smell that just won’t seem to shift.
Sound familiar?
You’re definitely not alone.
Around 30% of our dog customers have rescue dogs, and we hear the same story again and again.

Rescue dogs often arrive carrying a lot of stress from previous experiences and huge life changes.
* New home.
* New people.
* New routine.
* Often a completely different diet.
And one thing many owners don’t realise is that stress often shows up in the gut first.

A dog’s digestive system and nervous system are closely connected.

When dogs go through stressful periods, the balance of bacteria in the gut can become disrupted.

That’s why many rescue dogs arrive with unsettled digestion and an overall “out of balance” feeling.

This was actually one of the reasons we decided to develop a dog-specific gut supplement.
We’d already been supporting horses with gut health for years.

But we kept hearing from owners with rescue dogs who noticed how much gut support seemed to help their dogs settle.

So we worked with experts to create a formula specifically designed for dogs.

Since then, many owners of rescue dogs have told us they’ve seen their dogs become:
More comfortable.
More settled.
And much happier in their new homes.

Sometimes when you support the gut…
everything else becomes a little easier too.
🐾 𝙄𝙛 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 𝙖 𝙧𝙚𝙨𝙘𝙪𝙚 𝙙𝙤𝙜, 𝙝𝙤𝙬 𝙡𝙤𝙣𝙜 𝙙𝙞𝙙 𝙞𝙩 𝙩𝙖𝙠𝙚 𝙗𝙚𝙛𝙤𝙧𝙚 𝙩𝙝𝙚𝙮 𝙨𝙚𝙩𝙩𝙡𝙚𝙙 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪?
We’d love to hear about your experiences in the comments

🇬🇧 www.maximumanimalhealth.co.uk
🇪🇺 www.maximumanimalhealth.eu

13/03/2026

WINNER Victoria Johnstone - congratulations. Please get in contact for you £30 code. 🥳🥳

🌱 𝐅𝐞𝐞𝐝 𝐩𝐫𝐢𝐜𝐞𝐬 𝐚𝐫𝐞 𝐩𝐚𝐢𝐧𝐟𝐮𝐥 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰… 𝐛𝐮𝐭 𝐜𝐮𝐭𝐭𝐢𝐧𝐠 𝐠𝐮𝐭 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐜𝐨𝐮𝐥𝐝 𝐜𝐨𝐬𝐭 𝐲𝐨𝐮 𝐦𝐨𝐫𝐞.

❗️Read to the end if you’d like a chance to win a £30 MAH voucher.

Hay prices have climbed sharply this year.
In some areas forage has increased by £70–£80 per tonne compared with last winter.
So it’s completely understandable that horse owners are looking at their feed bill and thinking:

“𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐈 𝐜𝐮𝐭 𝐛𝐚𝐜𝐤 𝐨𝐧?”
For many people, supplements are one of the first things they consider removing.
But here’s something worth thinking about…
When forage is expensive, every mouthful needs to count. Supporting healthy digestion helps horses make better use of what they eat. Cutting Gut Health could cost you more in the long run

𝐖𝐡𝐲 𝐭𝐡𝐞 𝐇𝐢𝐧𝐝𝐠𝐮𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬
A horse’s hindgut is where fibre digestion happens.
Billions of microbes break down fibre from hay, grass, beet pulp and other feeds, turning it into energy the horse can use.
When that microbial population is balanced, horses are generally better able to:
• utilise fibre efficiently
• maintain condition
• produce consistent droppings
• cope with forage or diet changes
• stay comfortable through seasonal transitions

When the hindgut isn’t functioning well, some of that fibre simply passes straight through unused.
And in a year where forage is expensive and sometimes lower quality…
that’s the last thing any horse owner wants.
Sometimes it’s not about feeding more.

It’s about helping the horse make better use of what they’re already eating.

🐴 𝗟𝗲𝘁’𝘀 𝘁𝗲𝘀𝘁 𝘀𝗼𝗺𝗲 𝗵𝗼𝗿𝘀𝗲 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲…
Comment below with three things you know about the horse’s hindgut and why it matters for digestion.
Everyone who comments will be entered into a draw to win a £𝟑𝟎 𝐯𝐨𝐮𝐜𝐡𝐞𝐫 towards 𝐚𝐧𝐲 𝐌𝐚𝐱𝐢𝐦𝐮𝐦 𝐀𝐧𝐢𝐦𝐚𝐥 𝐇𝐞𝐚𝐥𝐭𝐡 𝐩𝐫𝐨𝐝𝐮𝐜𝐭.

If we have more than 20 comments on each platform we will run separate draw for Fb and Insta. (will be drawn Monday through 16th March)

www.maximumanimalhealth.co.uk