13/09/2025
Ever noticed how one image can transport you straight back to the past?
For me, it might be:
The fuzzy static of a VHS tape 🎞️
The BBC Test Card with that little girl and the clown 🎯
Neon arcades glowing in the 80s night 🌈
The moment you see it, you feel it. A rush of memory, a little spark of warmth, maybe even a smell or a sound that comes back too. That’s your hippocampus and amygdala at work — the brain’s memory and emotion centres. They’re wired to respond instantly when an old, familiar cue pops up. Psychologists call it state-dependent memory: your mind relives not just the memory, but the state you were in at the time.
This is why nostalgia feels so powerful. A single retro trigger can change your whole mood in seconds.
And here’s the connection: hypnotherapy uses this very same brain mechanism. By activating certain positive memories or associations, we can help your brain shift into calmer, happier states. It’s not about living in the past — it’s about harnessing the way your brain naturally works.
So whether it’s a ZX Spectrum loading screen, a VHS rewind, or even the smell of a pencil case from school, your brain has a remarkable ability to turn memory into mood.
👉 Question for you: What’s the one retro trigger that instantly takes you back?