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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 7pm Thursday 9am - 6pm

https://www.childtherapisthertfordshire.nlp4kids.org/

Gemma Bailey, NLP4Kids - Hertfordshire, 15 Queensway, Hemel Hempstead (2025)

24/11/2025

Every practitioner knows that sinking feeling when an enquiry sounds promising, but somehow, the parent disappears into the ether afterwards. You thought you’d nailed the call, yet they never booked in.

**Why Friendly Chats Don’t Pay the Bills**

Here’s the uncomfortable truth: sometimes, you’re too helpful. You give too much away. You let the parent talk and talk, you empathise, reassure and soothe… and then they hang up feeling lighter, calmer, and with absolutely no reason to pay you for further help.

That’s why rule number one is simple: **don’t let them waffle on for too long.**

Give your time boundaries upfront. Let them know you can only offer limited guidance before they’ve booked a proper consultation. Otherwise, you’ll do the emotional labour for free, meet their immediate need for reassurance, and lose the sale entirely.

**You’re not being rude by protecting your time – you’re modelling confidence, and confidence sells.**

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**The Pain and Pleasure Balance**

When you’re part of a *coaching franchise* like NLP4Kids, understanding motivation psychology is crucial. People act faster to escape pain than to chase pleasure. So, if a parent sounds uncertain about committing, start gently highlighting what happens if nothing changes.

You might say, “The last thing you want is for the younger sibling to start copying this behaviour,” or “If this keeps going into teenage years, it could become much harder to shift.”

Back it up with facts: untreated anxiety in children often resurfaces later as depression or behavioural issues, even if it seems to “go away”. The brain remembers unresolved fear. Your job isn’t to scare them, but to show the real cost of inaction.

**Pain moves people – reassurance only soothes them temporarily.**

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**When to Add the Pleasure**

Once you’ve anchored the consequences, turn their attention towards the brighter future they want. Use simple visual language: “Imagine your evenings to yourselves again,” or “Won’t it be lovely when bedtime runs smoothly?”

You’re painting a picture of relief. It’s powerful because you’re showing them two paths: one where the problem deepens, and one where family harmony returns.

*“I can already picture how your home will feel calmer once this pattern changes.”*

That line alone builds emotional connection and trust. It makes the next step feel inevitable rather than pressured.

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**Closing the Gap with Commitment**

Finally, nudge them over the line. Ask questions that imply movement:
“Is this something you’re ready to address now?” or “Are you happy to roll the dice and see how things work out?” These phrases subtly frame inaction as risky and progress as empowering.

You can also invite teamwork: “Shall we start tackling this together?” This says, “You’re not alone, and I’ll walk you through it.” That kind of phrasing converts far more consistently across our *coaching franchise* network because it signals both partnership and authority.

When you combine time boundaries, emotional calibration, and confident language, the outcome shifts fast. Parents feel led, not lectured. They stop hesitating and start booking.

In the end, what you’re really selling isn’t sessions – it’s certainty. And that’s what every anxious parent truly wants.

by Gemma Bailey (with the help of Ai)
https://nlp4kids.org/becoming-a-licensee

The NLP4Kids franchise gives you the training, tools, and support to build a thriving business as a coach or therapist using NLP and hypnotherapy to help children, schools and families. It’s for people who want to others create real, lasting change in children’s mental health, personal developme...

20/11/2025

Children today are showing higher levels of stress and anxiety than ever before. Parents blame schools, screens and sugar, but the truth might live much closer to home.

**The Hidden Biology of Stress**

When we talk about anxiety in children, people tend to focus on external pressures. But biologically speaking, half of your child *is you*. Fifty percent of their genetic material was built using your blueprint, which means they are primed to sense and mirror your emotional state.

Ever walked into a room where two people are quietly fuming at each other and you instantly feel uneasy, even though it’s nothing to do with you? That’s emotional contagion. Now imagine that sensation multiplied by the closeness of DNA, daily proximity and emotional dependence.

**Children don’t just notice your stress – they absorb it.**

They tune into your tone of voice, your breathing, the way you stare off into space while you think. Even when you think you’re hiding it well, their nervous systems are learning from yours.

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**How Your State Becomes Their Struggle**

Children often lack the language to explain what they’re feeling. They can’t say, “Mum’s distracted and that’s making me feel unsafe.” Instead, they act out, withdraw, or develop strange habits. Sometimes it’s not your words that affect them, it’s your *absence* – your preoccupation with work, your quiet anxiety about money, or the constant hum of stress that never switches off.

That’s why our NLP4Kids practitioners don’t just work with children. We look at the family system. We ask: what’s happening for the adults right now? What are they carrying emotionally that their children might be mirroring?

Our *coaching franchise* model was built on this principle. Helping parents understand and regulate their own state doesn’t just make them calmer, it makes their children safer.

👉 Emotional regulation in adults is one of the greatest gifts you can give your child.

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**Inherited Fears and Unspoken Stories**

Years ago, I worked with an eleven-year-old boy who refused to eat lunch at school. He was terrified of eating in front of others. His father quietly admitted he’d suffered the same issue as a child but had never told his son. He was certain he’d buried it completely.

Yet, when his son reached the same age, the same fear surfaced. Coincidence? Maybe. But it’s also possible that as the boy grew older, subtle cues—the father’s tension when discussing school lunches, the nervous energy in those conversations—triggered something ancient in the family line.

*Even silence communicates. Even calm can mask anxiety. Children pick up what you think you’ve buried.*

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**How NLP4Kids Helps Break the Cycle**

This is why our practitioners are trained to read beyond behaviour and look beneath words. We don’t just address the child’s symptoms, we gently uncover the emotional patterns echoing through their home environment.

When you work with an NLP4Kids practitioner, you’re not just helping your child manage stress, you’re transforming the family dynamic. That’s what makes our *coaching franchise* so different from traditional therapy models—it’s not about labels, it’s about change that ripples outward.

Our practitioners are proof that with the right guidance, calm can be contagious too.

by Gemma Bailey (with the help of Ai)
https://nlp4kids.org/becoming-a-licensee

The NLP4Kids franchise gives you the training, tools, and support to build a thriving business as a coach or therapist using NLP and hypnotherapy to help children, schools and families. It’s for people who want to others create real, lasting change in children’s mental health, personal developme...

17/11/2025

If you want real change in your business, you have to get brutally honest about why others are earning more than you.

Yesterday, I sat with a small group of NLP4Kids practitioners in the office. Every one of them was hungry to increase their skills so they could raise their prices. We decided to look across the team and compare pricing and positioning. What we discovered wasn’t about location, qualifications, or seniority on the team. It was something far more revealing.

1. The Myth of Location and Longevity

For years, many practitioners have convinced themselves that the reason they can’t charge more is because of where they are.
They tell themselves, “People around here just won’t pay that much,” or “I haven’t been doing this long enough.” But what if that’s not the truth? What if that story is the very thing keeping you underpaid?

The practitioners who charge higher rates aren’t necessarily in wealthy areas. Some of them started later, with fewer qualifications. Yet, they’re earning double what others do. Why? Because they position themselves differently.

Key standout sentence (for image placement):
The highest-paid practitioners don’t wait to be valued — they decide to be.

2. The Power of Positioning

Positioning isn’t just about marketing. It’s about the way you see yourself and the language you use to describe your work. The practitioners who command the highest fees don’t talk about “solving problems.” They talk about changing destinies.

They see themselves as people who alter the trajectory of a child’s life. They know that their interventions don’t just make a child calmer or happier — they might be diverting them from a path that leads to a lifetime of underachievement, isolation, or low self-worth.

When you position yourself as someone who changes futures, people listen differently. They invest differently too.

That’s one of the reasons our NLP4Kids coaching franchise model works so well. It’s not just about learning tools, it’s about learning how to own your impact.

3. The Confidence and the Audacity

Confidence alone isn’t enough. You can know your worth and still fail to ask for it. The practitioners who earn the most are the ones who pair confidence with audacity — the courage to ask.

They’re willing to sit with discomfort. They’ll risk hearing three “no’s” to get two “yes’s.” That’s where growth happens. Because every time you shy away from stating your price with conviction, you reinforce your own doubt.

It’s not the marketplace rejecting you, it’s you rejecting your own value before anyone else gets the chance.

Audacity is the muscle that turns confidence into income.

4. What Kind of Practitioner Do You Want to Be?

Every practitioner faces this crossroads. You can stay safe, charging what feels acceptable, explaining your fees away with logic and fear. Or you can step into the discomfort that makes people take notice.

The truth is, you don’t get paid for the hours you work, you get paid for the impact you make. The most successful members of our coaching franchise community know that. They’ve seen the transformations, collected the feedback, and developed the inner certainty that they’re worth every penny.

So the question isn’t how long you’ve been doing this or where you’re based. It’s this: are you audacious enough to ask for what you deserve?

If you want to learn how to build confidence, position yourself powerfully, and grow a business that truly changes lives, the NLP4Kids coaching franchise is the place to start.

Because sometimes, the difference between staying stuck and stepping up… is one brave conversation with yourself.

by Gemma Bailey (with the help of Ai)
https://nlp4kids.org/becoming-a-licensee

The NLP4Kids franchise gives you the training, tools, and support to build a thriving business as a coach or therapist using NLP and hypnotherapy to help children, schools and families. It’s for people who want to others create real, lasting change in children’s mental health, personal developme...

13/11/2025

Have you ever told your child to “just be more confident”?

I overheard a mum saying exactly that in a coffee shop recently. Her daughter was explaining how nervous she felt about raising her hand in class, and the mum replied, with total good intention: “You just need to be more confident.”
Now, before we judge, I want to say — I admire this parent. She took her child out, listened to her worries and gave her attention. But those six words might’ve quietly made things worse. Here’s why.

1. The Hidden Message Behind ‘You Just Need To…’

When you tell someone, “You just need to…”, what they actually hear is “You’re not enough yet.”
It shines a spotlight on what’s missing instead of what’s possible. And for a child who’s already anxious, that can sound like criticism dressed as advice. The brain goes straight into defence mode, shutting down the very curiosity and courage you’re trying to encourage.

💡 Neuroscience backs this up: when a person feels criticised, the brain activates the amygdala — the part responsible for fear and threat detection — rather than the prefrontal cortex, which handles reasoning and confidence. So, before your words can even land helpfully, their biology is working against you.

"Confidence doesn’t appear because we tell someone to have it — it grows because we show them how to build it."

2. How To Talk About Confidence Without Crushing It

Instead of saying “be more confident,” help your child define what confidence looks like. Ask questions like:
“What does confidence sound like?”
“How do confident people sit, walk, talk or breathe?”

Together, make a list. You’re not telling them who to be, you’re helping them see the traits they admire. It’s like decoding the ingredients of confidence before you start baking the cake.

From there, you can talk about the recipe — the small steps, practiced often, that bring those ingredients to life.

3. The Classroom Confidence Spiral

I worked with a young boy once who spoke in a quiet, high-pitched voice. Even when he felt sure of himself, his tone gave others the impression he wasn’t. In the school “hierarchy,” this landed him right at the bottom of the pecking order. Each time he was ignored, it reinforced the belief that his ideas didn’t matter.
We worked on one simple change: speaking a little louder and lower. That single adjustment began to rewire how others saw him — and more importantly, how he saw himself.

Sometimes, it takes just one tiny behavioural tweak to start a child’s confidence revolution.

4. Turning Confidence Into a Family Project

Confidence isn’t a switch to flick. It’s a skill to nurture, brick by brick.
Imagine making it your shared project: once a week, sit down over a hot chocolate and talk about which “confidence ingredient” to practice next. Review what worked, laugh at the bits that didn’t, and remind them that growth is messy — but magical.

Soon, their attention shifts from what’s missing to what’s forming. You stop firefighting fear, and start cultivating courage.

This is what we teach through the NLP4Kids coaching franchise. We give parents, teachers, and therapists the tools to guide children through real, evidence-based strategies that build resilience and self-belief — not just clichés. If you’ve ever wanted to help more children master confidence from the inside out, our coaching franchise training shows you how.

Because raising confident kids isn’t just good parenting, it’s world-changing work.

by Gemma Bailey (with the help of Ai)
https://nlp4kids.org/becoming-a-licensee

The NLP4Kids franchise gives you the training, tools, and support to build a thriving business as a coach or therapist using NLP and hypnotherapy to help children, schools and families. It’s for people who want to others create real, lasting change in children’s mental health, personal developme...

10/11/2025

When a child says they don’t want to go to school, your mind might jump straight to bullying, anxiety, or academic pressure. But what if the real problem is none of those things?

Sometimes, the real issue is buried layers deep.

**The Meal Wasn’t the Problem – But It Triggered the Problem**

Recently, a friend reached out while I was away, worried about her child’s sudden dread of school. “She’s been crying every morning,” she said. “And I don’t know why.”

This sort of issue is something our **coaching franchise** practitioners encounter all the time. On the surface, it sounds like a simple emotional block — a case of school reluctance. But I suspected something more.

Because I’d lived it.

When I was a child, I barely ate. At secondary school, they even offered me hormone injections or a special high-calorie meal plan to help me grow. But long before that, eating had always been a challenge.

My nan used to say, “She doesn’t eat enough to keep a fly alive.” 🪰

Now imagine pairing that with awful school dinners. The kind that actually *discourage* eating. And since I was on free school meals, I didn’t have the option to bring in food I might actually like.

I wasn’t eating. But that wasn’t the real problem.

Because I didn’t eat, I was kept in at lunchtime — expected to stare at the cold mash and grey meat until I magically developed an appetite.

All while my friends went out to play.

**What Looks Like FOMO Is Actually Something Deeper**

*The real pain wasn’t the food, or missing out on playtime. It was the rejection that followed.*

When I finally did make it outside, the game was already in full swing. The roles were cast — someone was the mum, someone the dad, the baby, the dog.

Showing up late meant I didn’t *fit*. It wasn’t bullying. It wasn’t cruelty. It was just logistics. But as a kid, it felt like a full-blown social shutdown.

That moment of exclusion shaped the rest of my day — *every* day. I felt rejected, unworthy, and uninvited.

**Kids Don’t Always Know How to Say What’s Wrong**

*They just know something feels really, really bad.*

That’s why we teach our **coaching franchise** practitioners to go beyond the surface. To dig, gently and curiously. Because if you take a child at face value, you might only treat the symptom — not the source.

Children can’t always articulate rejection, shame, or identity wounds. But those emotions exist and they matter.

In our **coaching franchise**, we don’t just teach people how to help kids “cope” with the visible problem. We train them to uncover the real issue and empower the child from the inside out.

**Your Job Isn’t to Patch the Surface – It’s to Heal the Roots**

So if a child you know is struggling to go to school, pause. Listen. And dig a little deeper.

It might not be about school at all.
It might be about missing out.
Or loneliness.
Or fear of rejection.

Or maybe… it’s about wanting to belong — and not knowing how.

by Gemma Bailey (with the help of Ai)
https://nlp4kids.org/becoming-a-licensee

The NLP4Kids franchise gives you the training, tools, and support to build a thriving business as a coach or therapist using NLP and hypnotherapy to help children, schools and families. It’s for people who want to others create real, lasting change in children’s mental health, personal developme...

06/11/2025

Some things in life are unnecessarily complicated — this isn’t one of them.

This is a simple formula. Ignore it at your peril:

**No marketing – no clients – no money.**

**The Help Is There – Are You Taking It?**

We’ve seen it many times.
A new franchisee joins our **coaching franchise**, full of optimism. They’re talented, passionate, and have every tool imaginable at their fingertips. And yet… some don’t follow the process. They don’t take the help that’s right there for them.

And truthfully — a few still do well. Occasionally someone forges their own path and finds success. But more often? These are the very people who struggle. They drift. They plateau. They quietly fail.

Sometimes they don’t even know why.

👉 **Here’s the frustrating truth:** there’s no *good* reason for failure here. We’ve already solved 90% of the puzzle.

We give you an entire marketing agency’s worth of strategy, insight and assets — every single month — through our marketing masterclasses.

If you can’t attend live, they’re recorded.
If you’re short on content, we literally hand it to you:
📩 Daily blog content
📱 Social media posts for the entire year
📚 Materials you can use instantly

We hold monthly practice groups. We offer ongoing supervision. We run skill boosters as digital tools evolve.

We remove as many barriers as we can — and yet, some still won’t reach out, engage, or act.

**The Harsh Equation That No One Wants to Say Out Loud**

*“No marketing equals no clients, equals no money.”*

Some tell us they’re “too busy” to speak when we reach out.
Others say, “I can’t do any more than I already am.”
But what that often means is they’re too scared, too drained, or too resistant to change — even though the solution is being spoon-fed to them.

*“I’m too busy” is often just code for “I’m stuck” — but too embarrassed to say it.*

We understand that. But we can’t fix what you won’t face.

**You Still Have to Run Your Business**

When you join a **coaching franchise**, here’s what’s critical to understand:

The franchisor (that’s me 👋) is *not* running your business for you.

You have to do that part.
You have to take the steps.
You have to say, “Yes — I want to learn this.”

If that idea doesn’t excite you — if you don’t feel curious about growing your business — then honestly, this just isn’t the right path for you.

But if it does? If you *do* want the growth and you *do* want the help — then you’ll find we’ve built an infrastructure that removes excuses. That gives you an edge. That turns average practitioners into real experts, real income earners, real change makers.

*You joined this to make a difference. The tools are there. Now use them.*

**Don’t Let Avoidance Cost You Everything**

I’m not here to scold you — I’m here to light a fire 🔥.

If you’re serious about success in your **coaching franchise**, it’s time to get honest.
Are you really doing what it takes?
Or are you busy… avoiding?

by Gemma Bailey (with the help of Ai)
https://nlp4kids.org/becoming-a-licensee

The NLP4Kids franchise gives you the training, tools, and support to build a thriving business as a coach or therapist using NLP and hypnotherapy to help children, schools and families. It’s for people who want to others create real, lasting change in children’s mental health, personal developme...

03/11/2025

We spend so much of our lives searching for balance — the calm after the storm, the peaceful plateau where we finally “have it all together.” But here’s the twist: balance is boring. 😶

In fact, balance might be the very thing that’s holding you back from feeling fully alive.

**Why Balance Feels Safe — But Isn’t Satisfying**

When people first reach out about joining NLP4Kids, it’s often because they feel stuck. They might talk about frustration or burnout, but if we dig a little deeper, there’s another truth lurking underneath — boredom.

They’re craving growth, adventure, and that rush of stepping into something new. They think they want *balance*, but what they really want is *aliveness*. And aliveness doesn’t come from standing still. It comes from movement — from learning, stretching, expanding, and occasionally falling on your face before getting back up again.

There’s a psychological paradox at play here. Humans crave both certainty and uncertainty. Certainty gives us safety and structure — knowing what you’re doing, when you’re doing it, and how it’ll play out. It’s that autopilot comfort zone where you can breathe easily.

But the longer you stay there, the duller life becomes. The brain starts to itch for stimulation. It’s like having Wi-Fi and never opening a browser — all that potential, completely unused.

🧠 *Your unconscious mind is wired for growth — and if you don’t give it something productive to work on, it’ll start making trouble just to feel alive again.*

**The Self-Sabotage Signal**

You’ll know balance has tipped into boredom when you start making unnecessary chaos.
You show up late, tweak systems that don’t need tweaking, or fixate on imaginary problems. Why? Because your unconscious mind is screaming, *“Give me something to do!”*

That restless energy isn’t failure — it’s feedback. It’s your system reminding you that you were built for evolution.

I’ve seen this happen often in our **coaching franchise** network, especially with practitioners who’ve hit their stride. They’ve mastered their tools, built a full client list, and are comfortable. Too comfortable. Suddenly, they’re craving something new — a training, a challenge, a stretch.

This is where smart people choose transformation instead of turmoil. They re-engage with their curiosity before their boredom becomes burnout.

**Evolving Beyond Balance**

Personally, I’ve gone through countless evolutions — I like to think I’m currently on version 7.2 of Gemma Bailey! Each new version emerges after periods of disruption and reinvention.

When you choose change consciously, it stops being chaos and becomes creativity. You don’t lose who you were; you simply layer on new experiences. And each evolution adds depth to your work, empathy to your communication, and resilience to your mindset.

*Growth doesn’t mean abandoning balance — it means outgrowing the version of balance that no longer fits you.*

**How to Bring Back the Spark**

If life feels a bit too beige right now, you don’t necessarily need a full-scale reinvention. Sometimes it’s just a small shift — a course, a creative project, a daring idea you’ve shelved for too long.

And sometimes, yes, you need a complete shake-up. You need to throw a metaphorical stone into your still pond and watch the ripples spread. The trick is to recognise that discomfort isn’t danger — it’s evolution in progress.

In our **coaching franchise**, we see this all the time: those who invite disruption, rather than resist it, grow faster and stay more fulfilled. They remember that boredom is a signal, not a sentence.

So, if you find yourself craving peace and then secretly resenting it — don’t panic. It’s not regression. It’s readiness. You’re ready for your next version.

*Disrupting a boring life is never a bad move.*

by Gemma Bailey (with the help of Ai)
https://nlp4kids.org/becoming-a-licensee

The NLP4Kids franchise gives you the training, tools, and support to build a thriving business as a coach or therapist using NLP and hypnotherapy to help children, schools and families. It’s for people who want to others create real, lasting change in children’s mental health, personal developme...

02/11/2025

Social media is a big part of modern life, offering platforms for connection, self-expression, and creativity. However, it can also significantly impact mental health, especially for young people. In my **child therapy** clinic in **Hertfordshire**, I frequently encounter the effects that comparisons, cyberbullying, and screen overload have on anxiety and low self-esteem among children and adolescents 📱😟.

The constant exposure to curated images and idealised lifestyles can lead to unhealthy comparisons. Young people may feel pressure to live up to unrealistic standards portrayed online, which can increase feelings of inadequacy and self-doubt. Moreover, cyberbullying has become a pervasive issue, with many children facing harassment in the digital realm. The anonymity of social media often emboldens negative behaviours, resulting in emotional distress for those targeted. Additionally, excessive screen time can disrupt sleep, reduce physical activity, and heighten anxiety, affecting both emotional and physical well-being.

To combat these challenges, NLP4Kids offers effective techniques through **hypnotherapy for children** and **NLP (Neuro-Linguistic Programming)**. These approaches support young people in changing how they respond to negative experiences online. For instance, understanding that most social media content only shows the “highlight reel” can help children reframe their perspective and reduce feelings of comparison. During sessions in **St Albans**, **Hemel Hempstead**, **North London**, or **online via Zoom**, a **child therapist** can guide young people in building a healthier relationship with social media.

Setting boundaries around technology is crucial. Encouraging regular screen breaks and promoting offline hobbies, like reading, sports, or time in nature, can give children a much-needed mental reset 🌳📚. These activities not only reduce stress but also help young people reconnect with the real world and rediscover their own passions outside of the digital space. Our **child therapy** sessions often include goal setting and structured plans to develop these habits.

**Hypnotherapy for children** can also be used to reduce anxiety related to social media. Techniques such as guided visualisations and relaxation exercises help manage emotional responses to online triggers. These sessions are adapted to suit the child’s age and needs, making them a gentle yet powerful tool for mental health support.

Parents play a vital role in shaping how their children use technology. By modelling mindful social media habits themselves, parents can demonstrate the importance of balance. Simple actions like putting phones away during family meals or planning screen-free weekends create valuable opportunities for connection. A **child therapist** in **Hertfordshire** can work with families to develop shared values and boundaries around digital use.

Social media doesn’t have to be harmful, it just needs to be managed with care. Encouraging children to reflect on how online content makes them feel, and empowering them to make conscious choices about their digital presence, builds self-awareness and resilience.

If your child is struggling with the impact of social media, **child therapy** and **hypnotherapy for children** offer tailored support. Whether in person in **Hertfordshire**, **North London**, or through **online sessions**, help is available to guide your child towards a healthier mindset and stronger emotional well-being 💬🧠.

By Gemma Bailey

In my work with NLP4Kids I provide practical solutions to help children overcome emotional challenges, to increase confidence and self esteem and therefore enable children to reach a greater learning potential.Book a free consultation worth £200Common problems for children include: - Exam stress e....

Gemma Bailey, NLP4Kids - Hertfordshire

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