HR4K

HR4K WE ARE MERCHANTS FOR THE MOTIVATED

HR4K Trading Co Hoodies - Premium hoodies with our latest design inspired by days of olde
19/02/2026

HR4K Trading Co Hoodies - Premium hoodies with our latest design inspired by days of olde

Our iconic HR4K Union Jack Originals Tees are back in stock! ๐Ÿ‡ฌ๐Ÿ‡งMade for comfort, whether youโ€™re putting the work in at t...
17/02/2026

Our iconic HR4K Union Jack Originals Tees are back in stock! ๐Ÿ‡ฌ๐Ÿ‡ง

Made for comfort, whether youโ€™re putting the work in at the gym or putting your feet up after. Soft feel. Great fit. No drama.

Available in 3 colours, go grab yours on the website now!

Friday 27th February we are hosting in partnership with a FREE to attend evening and live podcast with and his guest ....
16/02/2026

Friday 27th February we are hosting in partnership with a FREE to attend evening and live podcast with and his guest .kilo .
The doors and bar open at 1700, food will served from then by

07/02/2026

๐Ÿ’š Weโ€™re blown away by the support alreadyโ€ฆ

Nearly 200 of our 300 tickets have gone and itโ€™s only just getting started.

Pods and electric pitches? Gone.
But thereโ€™s still space for tents and campervans โ€” and weโ€™d love you with us.

At Ease Festival is about:
โœจ reconnecting
โœจ relaxing
โœจ sharing a beer and a story
โœจ veterans, families, kids and dogs all together
โœจ live music, laughs and proper good company

All while raising money for this yearโ€™s incredible cause โ€” Forces Veterans Afloat, helping veterans facing homelessness and mental health challenges.

If youโ€™ve been thinking โ€œIโ€™ll book laterโ€โ€ฆ this is your nudge ๐Ÿ˜Š

๐ŸŽŸ๏ธ Get your spot secured and come join the tribe.

๐๐ž๐ฐ ๐‡๐‘๐Ÿ’๐Š ๐“๐ซ๐š๐๐ข๐ง๐  ๐‚๐จ ๐“๐ž๐ž๐ฌ ๐š๐ง๐ ๐‡๐จ๐จ๐๐ข๐ž๐ฌ ๐๐จ๐ฐ ๐‹๐ข๐ฏ๐ž - ๐ˆ๐ง๐ฌ๐ฉ๐ข๐ซ๐ž๐ ๐›๐ฒ ๐๐š๐ฒ๐ฌ ๐จ๐Ÿ ๐จ๐ฅ๐๐ž ๐ฐ๐ก๐ž๐ง ๐๐ซ๐ข๐ญ๐š๐ง๐ข๐š ๐ซ๐ฎ๐ฅ๐ž๐ ๐ญ๐ก๐ž ๐ฐ๐š๐ฏ๐ž๐ฌ.A Charter of Esta...
06/02/2026

๐๐ž๐ฐ ๐‡๐‘๐Ÿ’๐Š ๐“๐ซ๐š๐๐ข๐ง๐  ๐‚๐จ ๐“๐ž๐ž๐ฌ ๐š๐ง๐ ๐‡๐จ๐จ๐๐ข๐ž๐ฌ ๐๐จ๐ฐ ๐‹๐ข๐ฏ๐ž - ๐ˆ๐ง๐ฌ๐ฉ๐ข๐ซ๐ž๐ ๐›๐ฒ ๐๐š๐ฒ๐ฌ ๐จ๐Ÿ ๐จ๐ฅ๐๐ž ๐ฐ๐ก๐ž๐ง ๐๐ซ๐ข๐ญ๐š๐ง๐ข๐š ๐ซ๐ฎ๐ฅ๐ž๐ ๐ญ๐ก๐ž ๐ฐ๐š๐ฏ๐ž๐ฌ.

A Charter of Establishment and Good Purpose:

Be it known unto all Men and Women, present and yet to come, that in the Year of Our Lord Two Thousand and Sixteen, within the ancient and loyal City of Hereford, there was founded and duly established a Company Limited, known and called HR4K.

This Company was brought forth in good faith and honest intent, to serve and uphold those who have served others; Military Veterans, those now serving in His Majestyโ€™s Armed Forces, the Blue Light Services, and also Civilians of every honest station, without favour or prejudice. No person shall be judged by rank, uniform, calling, or creed, but welcomed as a friend.

The charge and calling of HR4K shall be:

To provide a place of refuge and fellowship, wherein all are welcome; a house of warmth, comfort, and good cheer; a haven wherein refreshments may be taken, goods purchased, burdens eased, and hearts made lighter. Within these walls shall friendship be fostered, stories shared, and time enjoyed in peace and mutual respect.

The Company pledges to conduct its affairs with integrity, compassion, and steadfastness, holding fast to the values of service, community, and care for one another.

So let it stand for they are Merchants for the Motivated.

16/01/2026

๐ŸŽ‰ SAVE THE DATE โ€” AT EASE FESTIVAL 2026 ๐ŸŽ‰

31 July โ€“ 2 August 2026

Tickets on sale 1st February!

You askedโ€ฆ and itโ€™s nearly time!

Get ready for a long weekend of live music, camping, entertainment, military quiz madness, market stalls, and of courseโ€ฆ the legendary At Ease Dog Show ๐Ÿพ!

Designed by veterans, for veterans, At Ease Festival is all about relaxing, reconnecting, and having a bloody good time with friends, family โ€” and the dogs too!

๐Ÿ‘‰ Tickets go live 1st February from 08:00hrs
๐Ÿ‘‰ Full details released the same day

This year's chosen charity will also be announced so watch this space and follow us on socials.

Armed Forces T-shirt Day 1st September HR4K NBF Alpine Adventures Ltd The Military Store The Muster Point Apple Orchard Campsite

Our first meet of 2026 โ€“ Brews, Stews and TattoosWe know how important getting together is and cold weather isnโ€™t gonna ...
14/01/2026

Our first meet of 2026 โ€“ Brews, Stews and Tattoos

We know how important getting together is and cold weather isnโ€™t gonna stop us from making it happen! This Sunday join us for a badass brew, warming stew and for those wanting to start the year off the right way grab a tattoo with

Plus as a bonus you for all those who brave the cold and pop by, weโ€™ll have 25% off drinks, food and any in store merch.

See you there ๐Ÿค™

Address

Unit 12A Thorn Business Park
Hereford
HR26JT

Opening Hours

Thursday 10am - 2pm
Friday 10am - 2pm
Saturday 10am - 3pm
Sunday 10am - 3pm

Telephone

+441432509954

Website

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