Deirdre Coyne CBT

Deirdre Coyne CBT I’m Deirdre Coyne — The Emotional Eating Coach. I help women soothe stress, stop emotional eating, and feel calm, confident and in control around food.

The Emotional Eating Coach | Helping women soothe stress, stop emotional eating, and feel calm and confident around food.
🎄 Message me ‘CALM’ for my 4-week December support. CBT-trained. Emotional eating specialist.

🎄 Now enrolling: Calm Christmas Eating — 4 weeks of WhatsApp support. DM “CALM” for details.

ADHD Binge Restrict Cycle
12/12/2025

ADHD Binge Restrict Cycle

"Why Can’t I Just Eat Normally?" – The ADHD Binge-Restrict Cycle No One Talks About

It's 8 AM and you’re standing in your kitchen, staring at the food you know you should eat. Maybe it’s eggs, maybe it’s cereal—but your stomach is silent. You feel no hunger. So, like most mornings, you grab a coffee, take your meds, and head out the door.

It’s another typical day.
Another day in the ADHD binge-restrict cycle that no one seems to warn you about.

This isn’t about willpower. It’s not about laziness or a lack of discipline.
It’s about how ADHD affects the way you eat, even when you're not thinking about food at all.

The Morning Starts with Good Intentions... and No Hunger

If you take stimulant medication for ADHD, you probably already know how it dulls your appetite. Even if you haven’t eaten anything since the night before, your body feels like it’s fine without food.

So you skip breakfast—not because you’re trying to restrict—but because eating feels unnecessary or even uncomfortable.

You promise yourself you’ll eat later.

But later comes fast, and the world doesn’t wait.

Midday Hits: Work, Chaos, and More Coffee

It’s 12 PM. You’re deep in tasks, maybe hyperfocused or juggling too many things at once. A small voice in your head says, “You should eat,” but another one replies, “Just finish this first.”

And then another hour goes by. Then two.

You feel a little shaky, but instead of stopping for lunch, you reach for another coffee or energy drink. It’s faster. It keeps the momentum going. You tell yourself you’ll eat something proper once you're done with this one last thing.

Except the “one last thing” never ends. You blink, and it’s 3 PM.

The Realization: "Oh No, I Haven’t Eaten"

At 3 PM, it hits you. The caffeine crash. The fog. The irritability. You finally realize you never ate lunch. You scramble to grab a granola bar, maybe a snack from your bag, or a piece of toast—whatever’s closest.

But it’s not enough. Your body’s already playing catch-up, and you don’t even know it yet.

And as the sun sets, something shifts. Hunger returns—not gently, but in a wave.

Evening: The Binge Begins

It’s 8 PM. You’re starving. You’re too tired to cook. The thought of prepping a meal, dealing with dishes, or making decisions about food feels like climbing a mountain.

So you order takeout. Something fast. High-carb. Comfort food. Something that gives your brain that dopamine it’s been begging for all day.

You eat quickly—too quickly—and your body is trying to keep up. You feel like you can’t get full, even though you keep eating.

By 9 PM, the uncomfortable fullness creeps in.

By 10 PM, you’re snacking again. Cookies. Chips. Whatever’s within reach. Your brain is trying to make up for 12 hours of under-fueling in a few short hours.

And the guilt follows.
Again.

This Is the ADHD Binge-Restrict Cycle

If any of this feels familiar, you’re not alone. This cycle is extremely common for people with ADHD, and here’s why:

Stimulants suppress appetite
ADHD medications like Adderall, Vyvanse, or Ritalin often reduce the hunger signal in the brain, especially in the morning and early afternoon.

Time blindness and hyperfocus
You lose track of time. You forget to eat. You keep delaying meals because you’re caught up in something else.

Executive dysfunction
You know you're hungry, but the steps required to make a meal—deciding what to eat, preparing it, cleaning up—feel overwhelming and exhausting.

Low dopamine + high fatigue = binge
By the end of the day, your brain is screaming for quick rewards. Food is the easiest, most available source of dopamine. And once you start, it's hard to stop.

It’s Not About Lack of Willpower. It’s a Nervous System Issue.

Let that sink in.
This isn’t a moral failure. This isn’t a character flaw.
It’s your brain doing what it can to survive a world that doesn’t operate on your rhythm.

Your body isn’t betraying you. It’s reacting to a full day of missed signals, delayed needs, and nervous system overload.

You didn’t "lose control."
You never had access to it in the first place.

How to Start Breaking the Cycle (Gently, Slowly, Kindly)

No one can overhaul their eating habits overnight—especially not someone with ADHD. But there are gentle steps you can take to support your body and mind.

Here are a few:

Eat before meds if possible
Even something small—a banana, a slice of toast, a smoothie. This sets your body up for better energy throughout the day.

Use external reminders
Set alarms labeled “Lunch,” “Snack,” or “Body Check.” You might not feel hungry, but you might notice you’re tired, cranky, or lightheaded.

Prepare easy, low-effort food options
Think snack plates, pre-cut fruits, protein shakes, or frozen meals. Don’t wait until you’re starving to decide what to eat.

Forgive yourself for the hard days
Some days will still look like granola bars at 3 PM and takeout at 9. That’s okay. It’s not failure—it’s part of learning.

You Deserve Nourishment Without Shame

If you’ve spent your whole life thinking you’re just “bad at eating,” maybe it’s time to reframe that.

You’re not bad at eating.
You’re living in a body with different signals.
You’re surviving in a brain that doesn’t always notice hunger—or respond to it in time.
You’re adapting every single day.

You deserve food.
You deserve structure that supports you.
And most importantly—you deserve compassion from yourself.

Let’s start there.

Optimising the performance of the human mind
05/12/2025

Optimising the performance of the human mind

Dr Steve Peters is a Consultant Psychiatrist working full time in Elite Sport. He works with the UK Athletics, British Cycling, Sky Pro Cycling teams and has...

Hello,A gentler way today. Deirdre
24/11/2025

Hello,

A gentler way today. Deirdre

A calmer way to respond when you feel you’ve “ruined” the day.

🌿 New: GLP-1 Therapeutic Assessment (Online)If you’re using, starting or considering GLP-1 medication such as Ozempic, W...
22/11/2025

🌿 New: GLP-1 Therapeutic Assessment (Online)

If you’re using, starting or considering GLP-1 medication such as Ozempic, Wegovy or Mounjaro, you may be noticing emotional or behavioural changes that feel confusing or difficult to navigate.

I’m now offering a GLP-1 Therapeutic Assessment — a calm, confidential CBT-informed session to explore your relationship with food, body and emotion as your appetite shifts.

We can look at things like:
• food noise
• emotional eating
• fear of regain
• identity or body image changes
• unhelpful thinking patterns
• the emotional impact of weight-related change

This is a supportive therapeutic appointment (not medical advice) and you’re welcome whether you’re just starting medication or have been on it for a while.

Online | £60 | 60 minutes

To book see the link in the comments

If you’d like to feel more supported and grounded while using GLP-1 medication, you’re very welcome to book a session.

— Deirdre
MBACP (Accred)
GLP-1 CBT Therapist

How GLP1 medications are changing British dining habits
18/11/2025

How GLP1 medications are changing British dining habits

The hospitality industry is feeling the effects of the weight-loss jab boom. With 2.5 million people in the UK now using drugs like Ozempic, Wegovy and Mounj...

16/11/2025

A few of you have been asking for somewhere you can get small, steady tips without being pulled into a big group or lots of messages.

So I’ve created a WhatsApp Channel where I share calm eating ideas, emotional eating tools and simple support for anyone navigating food or GLP-1 changes.

If it would help you, you’re welcome to follow here:
👉 https://whatsapp.com/channel/0029VbBm02m60eBhFU3MRvI1

It’s quiet, supportive and completely at your own pace.
Deirdre

15/11/2025

Good morning,

I’ve been speaking with many women recently who want a calmer, more structured relationship with food — especially those on GLP-1s or coming off them.

There is a lot of noise out there.

And what most people really need is steady, supportive guidance that doesn’t overwhelm or shame.

Next week, I’m sharing something new that will support exactly this.

If you’d like to see it first, comment CALM

Thanks for reading and following me please do share this if you think someone else might benefit.

Deirdre

Address

85 Princess Gardens
Holywood
BT180PW

Alerts

Be the first to know and let us send you an email when Deirdre Coyne CBT posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Deirdre Coyne CBT:

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram