Treating pets with dignity and respect at all stages of their life, especially the difficult times by providing caring individual cremations.
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Dignity Pet Crematorium was started in 1992 by Barry & Carole Spurgeon. Our aim is to make the passing of a much loved pet easier to cope with through our caring and respectful individual pet cremation service. We are very different to the weekly pet cremation services often offered through veterinary surgeries and try to give each pet the send off that they deserve.
07/09/2025
Every word matters.
When families take the time to leave us a review, it not only honours the pets they've loved—it helps others feel less alone when facing one of life’s hardest goodbyes.
At Dignity, our promise has always been to care with compassion, dignity, and respect. These words from Emma, Paige and Janina remind us why we do what we do—and why we always will.
If we’ve helped you or someone you love, we’d be so grateful if you could leave us a review. Your story might be the one that helps another family feel seen, supported, and safe.
Our journey didn’t stop when the doors opened, it was just beginning.
From converting a family garage to challenging industry norms, the second part of our story is one of perseverance, purpose, and an unwavering belief that pets deserve better.
Over the years, we’ve stood firm in our values: offering true individual cremations, never compromising on care, and always choosing compassion over convenience.
Thank you to every family who has trusted us along the way. We’re still listening. Still improving. Still here for you.
🌿 Read the next chapter in our story through the images.
06/09/2025
From our Book of Remembrance today ❤️📖
Rest in peace Willow Naylor xx
Every journey starts somewhere… and ours began with a brick kiln, a family home, and a promise to do things differently.
In this special look back at our roots, we’re sharing how Dignity came to be. From a disused brickyard to a place that now honours the lives of many much-loved pets.
What started as Barry and Carole’s family garden soon became the foundation for a more compassionate kind of aftercare, inspired by a heartbreaking discovery and fuelled by the love they had for their own dog, Brutus.
Swipe through Part 1 of our story to see where it all began, and keep an eye out for Part 2. Because this is just the beginning.
05/09/2025
From our Book of Remembrance today ❤️📖
Rest in peace Misty Houssemayne-Alexander and Beau Houssemayne-Alexander xx
We measure time not just in calendars, but in the moments shared with the animals we love. Their presence turns ordinary days into cherished memories—sun-soaked, joy-filled, and unforgettable.
And when they’re gone, the ache they leave behind is only there because of how deeply they were loved.
💛 Here's to the summers and the pets who shaped our hearts.
02/09/2025
Not sure which cremation option is right for your pet?
It’s one of the hardest decisions to make and one most people don’t expect to face.
If you’re feeling unsure about the difference between individual and communal cremation, this post breaks it down gently and clearly.
We want you to feel informed, supported, and confident in whatever you choose.
We know that in the early days of grief, it can be hard to make every decision at once. That’s why we offer ashes jewellery from Alba Rose, even after your pet has left our care.
From timeless signet rings to intricate pendants, each piece can be made with a small amount of ashes or fur—so your beloved companion is always close by.
We’re currently receiving a high number of calls, and while we’re doing our best to respond as quickly as possible, urgent enquiries – such as bringing your pet to us – may have a callback time of up to 4 hours.
Please rest assured that your call matters, and we’re taking the time to support every family with the compassion and care they deserve.
If you’ve reached out to us, you haven’t been forgotten. We’ll be with you as soon as we can.
31/08/2025
Did you know there’s a new independent vet opening in Guildford on Monday?
surreyfamilyvets is run by husband and wife team Marcos and Natalia and is opening on Monday 1st September in Jacobs Well Guildford
Grief is a journey no one should walk alone. Our monthly newsletters are here to bring comfort, share stories, and remind you that love never leaves. 🐾
From personal tributes to gentle advice and updates from our team, it’s a way to stay connected with a community that understands.
Click the link below to join our newsletter family and receive support straight to your inbox.
Grief doesn’t always look like we expect. It’s not always tears or words. It can be silence, fatigue, anger, laughter, or simply a deep ache that doesn’t show on the surface.
If you're grieving the loss of a pet, please know this: however your grief looks, it’s valid. There’s no “right way” to mourn, and no timeline you need to follow.
📲 We’ve put together a carousel to remind you that you are not alone. And if you need someone to talk to, we have counsellors, helplines and trusted resources on our website:
🔗 https://buff.ly/muqPWEI
Address
Dignity Pet Crematorium, Odiham Road, Winchfield Hook RG27 8BU
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Dignity Pet Crematorium was started in 1992 by my parents, Barry & Carole Spurgeon. Our aim is to make the passing of a much loved pet easier to cope with through our caring and respectful individual pet cremation service. We are very different to the weekly pet cremation services often offered through veterinary surgeries and promise to give each pet the loving send off that they deserve.
I’ve explained a bit more about us below. For more information just visit our main website www.dignitypetcrem.co.uk or call us on 01252 844572 to talk through your wishes. We also have a Live Chat feature on our website or you can send us a message via Facebook if you are finding it too difficult to speak to someone over the phone.
Kevin Spurgeon, owner ❤️🐾
Our service is simple. We will look after your pet, however large or small, on their own and you will receive only their ashes back after a genuine individual cremation or you can choose to have them scattered in our beautiful gardens alongside both other pets and their human guardians.
You can choose to personalise their send off however you want. More and more people are choosing to bring their pet to us for a Same Day or Attended cremation service, where you can say a last goodbye before waiting in our gardens or the local area before returning home with their ashes later the same day. Alternatively we can collect your pet from your home or vet in one of our pet hearses. Either way they will be looked after by us with the respect they deserve.
Please take time to read our reviews both on Facebook and on the review site Freeindex. We hope that these reviews by “real” people will give you complete peace of mind about how we will care for your pet. If you can it is far better to plan ahead as you can be swept along by events and may be rushed into making a hasty decision. Doing your research before the final day will give you a better understanding of the less scrupulous practices and lead you to make an informed decision that is the right one for you.
Losing a pet is devastating (to put it mildly) and we are also there to help you cope with your loss. We can be there for you as a shoulder to lean on and have access to fully trained pet bereavement counsellors to help you in your grief.
