21/07/2025
From Tuesday 15th July, children across the country are being inspired to move more this summer, with the launch of a new animated series, Activate, co-created by fitness coach, Joe Wicks MBE, and Studio AKA, the team behind ‘Hey Duggee’, and is backed by the government as part of a new partnership to reach schools and families across the country.
Physical activity is essential for growing bodies and minds. But over half (53%) of UK children are not meeting daily activity guidelines. Backed by the Department of Health & Social Care, Department for Education and Department for Culture, Media and Sport, Activate aims to help address inactivity among children by getting children moving and making fitness fun.
The series promotes short bursts of movement through fun, accessible content that can be easily integrated into your day, whether at home, school, summer clubs or on the go - getting children moving over the summer and beyond.
Each 5-minute episode features an animated Joe Wicks, alongside original characters known as the Activators, and upbeat music courtesy of Universal Music UK, who are the exclusive music partners. The first episode of 'Activate' will be available on 15th July for free on The Body Coach YouTube channel, with further episodes released weekly over the holidays.
