Beet It Sport

100 beets/10 pints of beet juice to optimally nitrate load? 🥴 Or use our trusted nitrate 400 shots!1 Beet It Sport N400 ...
07/11/2025

100 beets/10 pints of beet juice to optimally nitrate load? 🥴 Or use our trusted nitrate 400 shots!

1 Beet It Sport N400 Shot = 500ml beetroot juice = 6–8 whole LARGE beets

(larger than supermarket ones! So, for supermarket beets you're looking at closer to 10/12 beets to one n400 shot)

Consider the science-backed nitrate loading protocol:

✅ 5–6 days out: 1 shot per day
✅ 3 days before: increase to 2 shots daily
✅ Race day: 1–2 shots, 2–3 hours before start

To follow this with food or juice alone, you’d need to eat 90 -120 whole supermarket-size beets - or drink around 10 pints of beetroot juice in a single week.

Let’s be real: for most of us that could be a challenge. 😶

That’s where a standardised, concentrated shot can really simplify things - making it much easier to stay consistent without overloading your routine. ✅

The other issue with trying to nitrate load from beets or beet juice is that the nitrate levels natural vary so you never know how much you're getting, making it impossible to be certain you're optimising nitrate intake. The nitrate 400 shot has 400 mg of nitrate in every shot because we control for the amount of nitrate. This is why top clubs and athletes choose Beet It Sport. 💪

To sum it up, the Beet It Sport Nitrate 400 shot makes nitrate loading practical and accurate.

Find our full dosing guide here → www.beet-it.com/pages/optimise-dosage ❤️

We’re excited to announce that we will be exhibiting at the International Running Expo in Amsterdam, taking place on 4–5...
24/10/2025

We’re excited to announce that we will be exhibiting at the International Running Expo in Amsterdam, taking place on 4–5 November 2025 at RAI Amsterdam!

🕒 Opening Times:
📅 Tuesday, 4 November: 10:00 – 17:00
📅 Wednesday, 5 November: 10:00 – 16:00


This is a trade-only event, bringing together professionals from across the global running, endurance, and sports nutrition industries. It’s the perfect platform to connect with existing distributors across Europe and around the world, while also meeting new contacts in the running trade and sports retail sectors.


We’ll be showcasing our Beet It Sport product range, trusted by elite athletes and sports teams worldwide for natural performance and endurance support. 💪

📍 Come and visit us at Stand E38

Let’s chat, share insights, and explore new opportunities!

We’re proud to announce that Beet It Sport is now an official Chartered Sponsor of the American Sports and Performance D...
20/10/2025

We’re proud to announce that Beet It Sport is now an official Chartered Sponsor of the American Sports and Performance Dietitians Association (ASPDA).

We’ve been fuelling athletes at the highest level for years - supplying top NCAA programs and multiple Major Pro League teams across the U.S. with our natural nitrate-rich beetroot juice.

This new partnership with the ASPDA is a fantastic step forward as we continue to support the sports dietitian community and champion evidence-based, plant-powered performance nutrition.

We’re excited to grow our network and keep delivering trusted, effective products to elite teams and athletes.

Let’s keep pushing performance forward 💪

Stop guessing your nitrate levels. ⚡️Each Beet It Sport Nitrate 400 shot delivers a precise 400mg of natural nitrate - e...
17/10/2025

Stop guessing your nitrate levels. ⚡️

Each Beet It Sport Nitrate 400 shot delivers a precise 400mg of natural nitrate - easy, consistent, and science-led 💪

💡 Learn more about the science here: beet-it.com/pages/science

🧐 Learn about how and when to take the shots: beet-it.com/pages/optimise-dosage

💪🏻 Choose the nitrate 400: bit.ly/Nitrate400

We’re proud to be exhibiting at the Chicago Marathon Expo 2025 this week!Come and find the Beet It Sport team at stand 3...
09/10/2025

We’re proud to be exhibiting at the Chicago Marathon Expo 2025 this week!
Come and find the Beet It Sport team at stand 384 — we’ll be sharing how nitrate optimisation can power your performance.

📍 McCormick Place, Lakeside Center, Hall D
🗓️ Thursday, October 9 (11:00 a.m. – 6:00 p.m.)
🗓️ Friday, October 10 (9:00 a.m. – 6:00 p.m.)
🗓️ Saturday, October 11 (9:00 a.m. – 6:00 p.m.)

💪 Come chat with us and learn why nitrate optimisation = performance optimisation.

Keep it topped up ⬆️ When you take in dietary nitrate, your body stores it and levels rise to a peak after a few hours. ...
02/10/2025

Keep it topped up ⬆️

When you take in dietary nitrate, your body stores it and levels rise to a peak after a few hours. But they don’t stay there — nitrate is gradually used up and excreted, meaning levels drop during long events.

That’s why we created the Nitrate 100 Energy Gel: with 100mg nitrate to help maintain levels when it counts, plus 30g of carbs for a fast-acting energy boost. ⚡

Featuring -Marcus Rhoden-Stevens

Event season is here 🏁Recovery is just as important as training — it’s where the real gains are made. 💪The Beet It Regen...
30/09/2025

Event season is here 🏁

Recovery is just as important as training — it’s where the real gains are made. 💪

The Beet It Regen Cherry+ Shot combines 58% sour cherry + 42% beetroot juice in a convenient 70 ml shot, a blend of antioxidants, designed to support recovery when it counts. 🍒

Shop our bundles with the Regen Cherry+ included here: https://www.beet-it.com/collections/mixed-packs

🚨 Out of Stock 🚨Our Nitrate 400 Crystals have sold out on the website!Each sachet delivers a science-backed 400mg of nit...
28/09/2025

🚨 Out of Stock 🚨

Our Nitrate 400 Crystals have sold out on the website!

Each sachet delivers a science-backed 400mg of nitrate — an easy, convenient way to fuel performance.

Stay tuned, they’ll be back soon 👀💪

33ml = 400mg of nitrate ✅ 7.5 daily servings per bottle. Our Nitrate 3000 bottle packs 3000 mg of nitrate into 250ml. Po...
25/09/2025

33ml = 400mg of nitrate ✅

7.5 daily servings per bottle.

Our Nitrate 3000 bottle packs 3000 mg of nitrate into 250ml. Pour yourself a 33ml shot or add it to your porridge, yoghurt, or smoothie for a nitrate-fuelled breakfast💜

Beets = science you can feel🏃‍♀️ 💥 400mg of natural nitrate that works by making your muscles more efficient, meaning yo...
23/09/2025

Beets = science you can feel🏃‍♀️ 💥

400mg of natural nitrate that works by making your muscles more efficient, meaning your body uses less energy and oxygen to do the same amount of work.

The result? Faster, stronger, happier miles!

Powered by 400mg of dietary nitrate per shot✅Backed by science, trusted by athletes. Take your training further with Bee...
02/09/2025

Powered by 400mg of dietary nitrate per shot✅

Backed by science, trusted by athletes. Take your training further with Beet It Sport Nitrate 400.

Featuring Jamal-Marcus Rhoden-Stevens

From rugby pitches to the HYROX world stage 🏆We're proud to say that our latest ambassador is Harry Thompson – an incred...
29/08/2025

From rugby pitches to the HYROX world stage 🏆

We're proud to say that our latest ambassador is Harry Thompson – an incredible athlete who was this summer crowned HYROX Men’s Pro World Champion in Chicago. 👏🏻

Check out our Q&A with Harry on training, recovery, and what drives him to keep pushing his limits.

👉 Read the full blog here: www.beet-it.com/blogs/ambassadors/harry-thompson

Address

White's Fruit Farm, Helmingham Road, Ashbocking
Ipswich
IP69JS

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Our Story

Beet It Sport is part of James White Drinks; a UK-based juice manufacturer that has been making fruit and vegetable juices for over 30 years.

We started bottling beetroot juice in 2005. In 2008 the William Harvey Research Institute used our beetroot juice as a natural source of dietary nitrate for blood pressure research. This led in 2009 to the University of Exeter using our Beet It juice for the first-ever human study into the benefits of dietary nitrate on exercise performance. They found that 3 days of dietary nitrate supplementation significantly reduced the oxygen cost of exercise by 5% and delayed the onset of fatigue by 16%.

Our Beet It Sport shots have become the gold standard for both the medical and sports performance research community (over 300 universities and research institutions worldwide) and the elite sports world (professional sports teams and individuals across the full spectrum of sports) as a natural source and controlled dose of dietary nitrate (400mg per 70ml shot).

All published studies that have used Beet It are completely independent (not funded by us) - thus the research is not subject to funding bias.