Beet It Sport

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Beet It Sport

22/07/2025

Small bottle. Serious science.

The Nitrate 400 shot always delivers 400mg of dietary nitrate and has been independently used in over 300 published medical + sports performance research papers since 2009.

⛰️ That's a mountain of evidence highlighting how our optimal doses of nitrate can improve athletic performance. Read up on the science here: www.beet-it.com/pages/science 💡

Featuring Jamal-Marcus Rhoden-Stevens

20/07/2025

The Beet It Organic Shot counts as 1 of your 5‑a‑day and helps regulate blood pressure (thanks to potassium‑rich beets).

It also boosts circulation because the natural nitrate in the shots converts to nitrite, then nitric oxide in the body, a vasodilator.

Made to support your body’s natural functions.

16/07/2025

Fueling every athlete 💪

Making you feel like a human dynamo — that’s a plus!

10/07/2025

Best buds🤝

Our Beet It Sport Nitrate 400 shot gives you the charge you need to level-up performance, while the Regen Cherry+ ensures that you're properly patched up afterwards.

21/05/2025

Have you tried the nitrate energy gel yet?

We want to know your thoughts on it, so drop a comment!

Haven't heard of it? With this gel, we're talking...

- just 4 ingredients
- 30g carbohydrate
- 2:1 glucose: fructose

AND 100mg nitrates!

SO, a natural energy gel with a nitrate edge!

Based on research from Exeter university that highlighted additional benefit from have nitrate MID-EXERCISE as well as beforehand. Learn more here: https://ow.ly/9RSy50VWeVG

16/05/2025

Nitrate evidence STACKS HIGH! 👀⛰️

A landmark review of 180 studies affirms athletic performance benefits of dietary nitrate supplementation.

Read about it here: https://ow.ly/VATV50VTXS2

24/04/2025

Visit us at the London Marathon Expo this week!

Exclusive nitrate deals await. Come say hi and ask any questions about the products and science! 💡

When + where:
Wednesday 23 to Saturday 26 April at ExCeL London.

Opening Hours:
Wednesday to Friday: 10:00 - 20:00
Saturday: 08:30 - 17:30

01/04/2025

👀 Now that we have your attention...check out our optimise page on our website for the REAL way to optimise your nitrate levels for performance: https://www.beet-it.com/pages/optimise-dosage ⚡️

31/03/2025

The one percents all add up! 🙌🏻 It has been a pleasure catching up with our ambassador for this month - AJ, a brilliant HYROX athlete with inspiring passion for the sport + community.

Check out our Q&A with AJ now live on our blog: https://www.beet-it.com/blogs/ambassadors/aaron-james

We are very proud to support AJ! ❤️💪🏻🔥

03/01/2025

Balanced, sustainable progress > overhyped New Year resolutions ✅

As we welcome 2025, it’s easy to get caught up in the hype of big resolutions and lofty goals...

but real, lasting progress comes from a balanced and sustainable approach. Whether you’re training for a competition or looking to enhance your fitness routine, starting steady sets the stage for long-term success.

Drawing on insights from our Beet It Sport ambassadors across disciplines, here are 5 elite tactics to help you start the new year with focus and purpose:

1. Set Clear, Achievable Goals
Setting specific goals brings clarity and focus. Hyrox world champ, elite coach and athlete, Jade Skillen, emphasises the value of strategic training:
“It’s key to avoid scatter-gunning your training. You need to make calculated and educated decisions around your training to progress!”
Jade Skillen

2. Maintain Consistent and Dedicated Training
Consistent, focused training is key to progress. Muay Thai World Champion Liam “Lethal” Nolan shares: “Train hard every day; don’t let things distract you... you definitely have to be a bit selfish and prioritise yourself and your training to get to a high level in this sport.”
Liam Nolan

3. Prioritise Recovery and Nutrition
Effective recovery and proper nutrition are vital for sustained performance. Professional footballer Robby Dambrot highlights the benefits of our Beet It Sport shots:
“I have noticed serious improvements in my endurance since starting the beet shots. I have also noticed a huge difference in my ability to recover from training session to training session and match to match from the regen cherry shots.”
Robby Dambrot

4. Embrace Resilience and Adaptability
Overcoming challenges and adapting to new circumstances is a crucial part of athlete life, and we can all be sure that every one of us will need to adapt to unknown challenges in the year ahead. Take inspiration from endurance World Champion motorcycle racer Gino Rea, who made a remarkable comeback after a life-threatening crash, embodying resilience and determination in his athletic journey.
"no one expected me to be back on the bike that quick"
Gino Rea

5. Seek Inspiration and Learn from Role Models
Drawing inspiration from other successful athletes can provide valuable insights and motivation. Olympic rower,Teal Cohen shares:
“I remember watching the United States Women’s 8+ rowing team win both the 2012 and 2016 Olympics and thinking, 'I want to be like them.”
Teal Cohen

Backed by science and trusted by athletes globally, we’re here to empower your journey. Let’s make this your most balanced and rewarding year yet.

Stay steady, stay focused, and let’s tackle 2025 together,
The Beet It Sport Team

20/12/2024

We are very proud to introduce Olympian Deborah Kerr as our ambassador of the month! 🙌🏻

Deborah Kerr is a distinguished British canoeist making incredible strides in international competitions. Here's why she loves to use Beet It to support her achievements:

🔥 "Beet It has been part of my pre race routine since 2020 - I take a shot a day in the few days leading up to competition and then a couple the morning of racing.

💪🏻 My sport is all about the marginal gains, and I feel Beet It Sport gives me the edge by allowing me to push harder for longer. I also love that it’s just beetroot and nothing else!

🌟 And how convenient it is, it’s one less thing to think about on race day as I just chuck it in my bag in the morning."

Check out our recent Q&A with the brilliant Deborah Kerr: https://www.beet-it.com/blogs/ambassadors/deborah-kerr ❤️

01/12/2024

Have you heard what our amazing US Ambassador has to say about Beet It Sport products? 😍

The brilliant olympian, Teal Cohen, recently competed for Team USA in the women’s quad sculls at the Paris 2024 Olympics and raced on the international stage in the women’s eight and quad sculls, including at the 2022 World Championships. Teal is passionate about using her platform to promote inclusiveness and diversity in sports, and we’re proud to support such a dedicated and inspiring athlete. 🙌🏻

Read the full q&a on our website blog page: https://www.beet-it.com/blogs/ambassadors/teal-cohen

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Ipswich

Telephone

01473 890111

Website

http://www.beet-it.com/

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Our Story

Beet It Sport is part of James White Drinks; a UK-based juice manufacturer that has been making fruit and vegetable juices for over 30 years.

We started bottling beetroot juice in 2005. In 2008 the William Harvey Research Institute used our beetroot juice as a natural source of dietary nitrate for blood pressure research. This led in 2009 to the University of Exeter using our Beet It juice for the first-ever human study into the benefits of dietary nitrate on exercise performance. They found that 3 days of dietary nitrate supplementation significantly reduced the oxygen cost of exercise by 5% and delayed the onset of fatigue by 16%.

Our Beet It Sport shots have become the gold standard for both the medical and sports performance research community (over 300 universities and research institutions worldwide) and the elite sports world (professional sports teams and individuals across the full spectrum of sports) as a natural source and controlled dose of dietary nitrate (400mg per 70ml shot).

All published studies that have used Beet It are completely independent (not funded by us) - thus the research is not subject to funding bias.