
04/07/2025
At Natural Elements, we’re committed to integrity — inside and out.
You may have seen the recent news about Banana Boat and Hawaiian Tropic being taken to court for allegedly greenwashing by claiming their sunscreens were “reef-friendly” while still containing synthetic chemicals like octocrylene and homosalate.
https://cosmeticsbusiness.com/banana-boat-owner-faces-court-over-alleged-greenwashing
This is an important reminder that labels alone don’t guarantee safety, and claims of being “natural” or “eco-friendly” must be backed by complete transparency.
That’s why, at Natural Elements, we do things differently:
Our products are made from 100% genuine natural ingredients — no hidden synthetics, no empty claims.
Every botanical ingredient is carefully sourced — no oxybenzone, octinoxate, octocrylene, homosalate, or synthetic UV filters.
We don’t rely on buzzwords — just full ingredient transparency and reputable testing you can trust.
As the regulator says: “Environmental claims must be supported by reliable scientific evidence or reputable certification.” We couldn’t agree more.
Natural Elements stands for real nature, not marketing spin. For products that are truly natural — and proven to be so — you can always check our full ingredient lists on our website.
Don’t just trust the label — trust the transparency.
Australian regulator ACCC said Edgewell Personal Care allegedly made misleading representations, including that the products did not cause harm to reefs