25/02/2026
I really need to say how true this is and you've nailed it Matthew Coast.
My forthcoming book, QuitPorn digs deep into how secret sexual behaviours affect both men and women.
Cheating starts with a friend request.
It begins with emotional connections online.
It starts with that first like on her picture.
It grows with those "innocent" comments.
It develops through private messages.
It escalates with personal conversations.
Those likes and DMs are the gateway.
They open doors that should stay closed.
They create connections that shouldn't exist.
They build relationships outside your relationship.
What starts as harmless flirting becomes emotional affairs.
What begins as friendly conversation becomes intimate bonding.
What seems like innocent interaction becomes betrayal.
You don't wake up one day and physically cheat.
You slowly build a bridge to another person.
You gradually develop feelings for someone else.
You progressively invest emotional energy elsewhere.
Micro-cheating is still cheating.
Emotional affairs are still affairs.
Online relationships are still relationships.
Digital betrayal is still betrayal.
Stop acting like it doesn't count because it's not physical.
Stop pretending virtual connections aren't real.
Stop minimizing emotional infidelity.
Every text is a step away from your relationship.
Every conversation is a brick in the wall between you and her.
Protect your relationship from the first friend request.