Cliff Williams Independent ZEISS Opticians

17/07/2025

SILHOUETTE COLOR GROOVE. Eyewear as unique as you are.

Introducing 100% Silhouette - lenses, frames, service.
Silhouette rimless lenses with Color Groove, 100% made in Linz, Austria for something new and exclusively with Silhouette lenses.
Color Groove is available in 10 different colors and on all Silhouette rimless shapes offering truly bespoke eyewear.
Why not make your appointment now for an eye test and style consultation with a superbly equipped and experienced Independent Optician.

02/07/2025

Today, we experience more eyestrain and fatigue like never before. Plus blurred vision even when wearing glasses, especially for those with high or complex prescriptions. We need our glasses to do much more. That is why ZEISS introduces the most customized lenses tailored to your individual needs, including your pupil size, visual parameters, lifestyle and age.

Learn more about ZEISS SmartLife PRO Individual 3 lenses designed for your digital life.

11/06/2025

In a world of filters and algorithms, we go the other way.
Introducing Ho’okipa Ultra: ultra lightness, ultra color, ultra clarity, ultra resistance.
That’s ultra real.
Feel the difference today, pop in to our Practice in Kirkcaldy, Fife, Scotland to find out more.

11/06/2025

Performance shouldn’t weigh you down.
At just 1.11 grams, the Maui Ultra lens is lighter than traditional glass, delivering all-day comfort without compromising on strength or clarity. It’s designed to move as easily as you do.
That’s Ultra lightness, only on Ho’okipa Ultra.

Also available in prescription - pop in to find out if your prescription is in range.

04/05/2025

We are delighted to announce that we have a first for the UK - our ZEISS CIRRUS now has AI. We were the first Optician in Fife to have an OCT in 2009, our latest OCT keeps us leading the way with stunning capabilities.
Find out about our enhanced eye test here:

https://www.cliffwilliams.co.uk/enhancedtest.html

CIRRUS PathFinder is a fully integrated deep learning, AI-based support tool that enables more confident decision-making with OCT interpretation assistance.

02/05/2025

Silhouette ATELIER NEXT : The Future of Refined Eyewear. Handcrafted in Austria and fitted in Fife by an Optician with over 25 years of experience, creating bespoke Silhouette Eyewear eyewear to exceptional standards with ZEISS lenses.
Visit www.cliffwilliams.co.uk to find out more.

03/04/2025

Full UV protection in all clear lenses. All day. Every day. ZEISS Lenses with UVProtect technology available from Cliff Williams Independent Opticians in Kirkcaldy, Fife, Scotland.

17/02/2025

prodesign denmark - the latest styles for 2025 have arrived, too many to show on our new website https://www.cliffwilliams.co.uk/Eyewear.html -d7d4

10/02/2025

Discover how Cliff Williams Independent Optician is transforming lives, one pair of glasses at a time.
At our Kirkcaldy clinic, seeing clearly isn't just an outcome, it’s a journey. With personalised vision care and stories of real change, each patient’s experience matters.
Our state-of-the-art ZEISS technology, including precise 3D Face Scans, ensures that eye care is tailored to everyone's needs. Experience how thoughtful service and cutting-edge techniques bring clarity to our customers' world.
From NHS funded exams to comprehensive enhanced eye exams, we make each moment count in personalised eye care.
Book now: https://www.cliffwilliams.co.uk/

30/01/2025

We have a new website - learn more about our fantastic technology by ZEISS Medical Technology and ZEISS Vision

Experience ZEISS Excell​en​ce in Eye Care Experience the ultimate ZEISS Vision at our Independent Opticians in Kirkcaldy, Fife. Our cutting edge equipment paired with a love for technology, creates an exceptional customer journey, for clearer more focussed vision.

22/01/2025

As ZEISS Vision Experts, we are dedicated to provide your vision with the highest level of care.
Introducing SmartLifePRO Lenses –ZEISS’ most customizable lenses brought only by a bespoke eyecare experience.
Visit us today at Cliff Williams Independent ZEISS Opticians to learn more.

08/01/2025

Our latest Silhouette collection features 23 kt gold plated sides, why not pop in and enjoy a new look for 2025?
From rimless to full-rim to half-rim, all Silhouette eyewear offers unparalleled lightness and limitless options in terms of shape, colour and design, as well as being made with top-quality materials.