Optimum RX Lens Specialists

17/09/2025

Myopia control isn’t just for adults

We’re often asked if short-sightedness control is “only for grown-ups”. It isn’t. In fact, the best results come when we start early. Many children — sometimes as young as six — can safely wear lenses designed to help slow the progression of myopia.

What this means for your child
• Clear vision for everyday life and school
• Lens designs made specifically for young eyes (e.g. optiMYOPE+)
• A simple, supervised plan reviewed regularly by our optometrists

If you’re noticing your child squinting, sitting close to screens, or struggling to see the board, book a children’s myopia appointment with the Optimum team. We’ll explain options in plain English and recommend what’s right for them.

15/09/2025

Opticians’ Voices: Feedback We’re Proud Of

At Optimum, we’ve never seen ourselves as “just” a supplier. We’re proud to work in partnership with independent opticians across the UK – helping practices thrive with dependable service, high-quality products, and a team that genuinely cares.

And when our clients take the time to share their feedback? That means the world to us.

We often hear how much our partners value:

✅ Consistency and trust – They know what they’re getting, every time. From the lab to dispatch, our focus is on quality control, reliable turnaround, and getting things right the first time.

✅ Support that feels human – Whether it’s Rayna checking in on a Monday morning or the lab team helping troubleshoot a tricky order, our clients know there are real people behind the process – people who want to help.

✅ Products they can stand behind – From advanced coatings to freeform lenses, opticians tell us they’re proud to recommend our products to their patients – because they know they deliver comfort, clarity, and confidence.

We’ve even had practices tell us that switching to Optimum helped them feel like “someone’s got their back again.” And honestly, that sums up our whole approach.

We’re here to be a safe pair of hands. A team you can rely on. And a partner that champions independent optometry with integrity and care.

If you’re already working with us – thank you. If you’re new here – we’d love to get to know your practice.

12/09/2025

Binocular Balance Matters

Comfort in progressive lenses isn’t just about one eye at a time — it’s about how both eyes work together.

OptiFORM designs use advanced binocular optimisation to ensure balanced vision across the lens.

This reduces eyestrain, improves depth perception, and gives patients confidence in every environment.
As an independent optician, you can trust that recommending Optimum means providing patients with technology that truly supports visual harmony.

10/09/2025

Two Smart Solutions for Digital Eye Strain: optiFORM OFFICE & SMART 2

optiFORM OFFICE: Designed for Modern Work

Patients struggling at their desks? optiFORM OFFICE provides crystal-clear intermediate and near vision, reducing digital eye strain and awkward head movements. Wide, comfortable optical zones make it easier to switch between monitors, phones and printed documents — a practical solution for today’s office-based lifestyles.

SMART 2: Built for Hybrid Workers

SMART 2 occupational lenses are ideal for patients who split time between screens, meetings, and close work. With optimised near and intermediate zones plus a subtle power boost for close work, SMART 2 reduces fatigue, makes small text more comfortable, and helps minimise blur during screen-heavy days.

For independent opticians, both designs are an opportunity to demonstrate you understand modern working needs — offering tailored lens technology that delivers real visual comfort in today’s digital world.

08/09/2025

Discover the Difference: OptiFORM Dual-3 & Advanced-3

When patients ask for premium lenses that go beyond “good enough,” optiFORM Dual-3 and Advanced-3 are two solutions worth knowing about.

Both are fully personalised Free Form designs — tailored to each patient, taking into account frame measurements and unique fitting details. No one-size-fits-all. Every lens is made for the individual.

🔹 OptiFORM Dual-3
• Dual-surface technology for sharper fields of view
• Improved depth perception and balance
• Ideal for active lifestyles or patients who’ve struggled with older progressives

🔹 OptiFORM Advanced-3
• Wider intermediate zones and enhanced near vision
• Minimal peripheral distortion for smoother adaptation
• Balanced clarity and comfort for everyday life

For independent opticians, these designs mean:
✔️ Premium solutions for demanding patients
✔️ Distortion minimised, clarity maximised
✔️ Confidence that you’re matching lens technology to lifestyle needs

If you’d like to talk through which option best suits your practice and patients, our team will be happy to help.

05/09/2025

Reducing the “Swim Effect”
One of the biggest barriers to progressive lens wear is the “swim effect” — that unsettling distortion patients experience when moving their head or eyes.

At Optimum, our designs actively minimise this effect through precise freeform technology.
The result? Lenses that feel natural, with faster adaptation and higher patient satisfaction.

Independent opticians who offer OptiFORM designs can reassure patients: “Yes, progressives really can be this comfortable.”

03/09/2025

OptiFORM FIRST
For first-time progressive wearers, comfort and confidence are everything.

That’s why Optimum developed OptiFORM FIRST — a design created to provide stable vision and smooth adaptation for patients who may feel nervous about trying progressives.

It’s not about “starting small and moving up” — it’s about ensuring your patients enjoy the best visual performance they can from the very beginning, building trust and long-term satisfaction.

01/09/2025

It’s not a mistake. It’s smart compensation.

You pop a new FORM lens into the focimeter… and the numbers don’t match the script.
It’s not an error – it’s intentional.

Our freeFORM software adjusts for the frame’s position – the tilt, wrap, and vertex distance – so your patient experiences the true intended power.

Because what a lens does in a flat test frame isn’t the same as what it does on the patient's face.

We’re not changing your prescription – we’re making it work flawlessly in the chosen frame.

Always check against the compensated values supplied. That’s where the precision lives.

29/08/2025

🔬 What Makes optiPURE+ So Effective? Let’s Talk Light Science.

Our premium coating, optiPURE+, reduces surface reflections to less than 1% – and it all comes down to the physics of light.

Using a multi-layer anti-reflective system, optiPURE+ is engineered with ultra-thin layers of materials that manipulate light through destructive interference. This clever process cancels out reflected light waves, allowing over 99% of visible light to pass through the lens.

✨ The result? Sharper, clearer vision and a noticeably more attractive lens surface.

But we didn’t stop there. optiPURE+ also features:
✔️ A finely tuned anti-reflective hue
✔️ Scratch resistance
✔️ Hydrophobic & oleophobic layers
✔️ Anti-static performance

It’s clarity, comfort, and durability – all in one ultra-smart coating.

🎥 Watch the reel to see how it works in action.

27/08/2025

OptiFORM ADVANCED-3 - Not all progressives are equal.

OptiFORM ADVANCED-3 is designed for presbyopes who need more from their lenses: wider intermediate zones, enhanced near vision, and minimal peripheral distortion.

For independent practices, this means you can confidently recommend a premium option to patients who want the very best clarity and comfort — and know that you’re matching lens technology to their lifestyle needs.

26/08/2025

Independent opticians — need a new partner for complex lens work?
Many practices are asking: Where do we go next?

At Optimum, we’ve built our reputation on delivering for the jobs that other labs can’t take on — or won’t.
That includes:
🔵 High cyls & high prisms
🔵 Lenticulars & blended lenticulars
🔵 High adds on progressives & bifocals
🔵 Prism control solutions such as Franklin Splits & Prestos

Why it matters to your patients:
These prescriptions often make the difference between someone struggling to see and living life with confidence. Getting them right — first time — is crucial for patient trust and loyalty.

Why it matters to your practice:
Complex dispensing done well keeps patients coming back, builds word-of-mouth referrals, and protects your reputation for clinical excellence.

Rayna, Tony, and the team are here to give you quick technical advice, practical recommendations, and a smooth ordering process every time. You’ll always get a fast, expert response.

22/08/2025

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