06/01/2026
Have to bin all the chocolate or [insert treat food of choice] from the house to “control yourself”? that’s usually not a willpower issue (despite what we get told…)
(it’s a mix of restriction, under-fueling, and chocolate being labelled as a “bad” food)
This is what I see most often with clients :(
BUT it can be avoided (I’ve worked with SO many women to overcome this based on evidence backed tools!)
👉 if this feels v familiar, I currently have 1:1 coaching spaces open inside Radiate - this exact pattern is something we work through properly, step by step, so food stops feeling like a constant battle.
START HERE: Choc (or any ‘treat’) will feel hardest to stop eating when:
- meals earlier in the day are too light
- we’re saving it for the end of the day when we’re exhausted
- it’s been mentally labelled as off-limits, naughty or earned
- it’s the first proper source of carbs or pleasure we’ve had all day
WHY?
—> when a food feels restricted or “bad”, your brain treats it as scarce
—> that scarcity makes the urgency louder
—> aka more food ‘noise’ in the brain
—> bigger liklihood of binging on that ‘bad’ food
—> then feeling guilty and restricting again (and the cycle repeats)
(so bascially - this urge isn’t normally random! its precitable based on the things we are doing - hormones aside for now)
If this resonates & you want to learn how to feel calmer around food, comment ‘CHOCOLATE’ and I’ll send you something helpful 🤍
WHAT TO DO:
- eat a proper lunch (no sad salad)
- INCLUDE carbs, protein & fat at meals
- stop saving choc for when you’re starving/ stressed - youll start to build stronger associations i.e. stress = chocolate
- sounds counter productive for weight loss BUT try having it with a meal or planned snack, not as a last-ditch fix
- notice the language you use - “bad/ cheat /treat” all add pressure, so re-frame “it’s just another food”
Over time, removing restriction — not banning foods — is what reduces the pull.
You shouldn’t need empty cupboards to feel calm around food.
If banning feels like the only option, it’s info - and exactly the work we do in coaching.
G x