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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Willy's ACV

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Willy's ACV

Live, probiotic and organic Apple Cider Vinegar and Kombucha made from our 300 year old orchards.

Willy Chase: I grew up here in Herefordshire and the humble spud has brought me highs and lows, from trading and supplying supermarkets, to frying chips and distilling award winning spirits. With a new found consciousness about health and fitness, I have been busy building a kitchen here on my farm to make good-for-you stuff, and now it’s great to share with you my brand new tasty wholegrain FIT C

ORN. Fresh air popped corn - not fried - made by hand here on my farm in Herefordshire. Our new range features grown up flavours of guilt free satisfying popcorn seasoned with my favourite ingredients and superfoods. I don’t do twee stories here, but I do believe we are what we eat, and like many people I just want to get fitter, be happy and make a difference. And air popping makes a big difference – reducing calories and saturated fats in the packet, retaining the positive properties of the oil and protecting our environment - creating a cleaner, greener, fitter popcorn. Here we like to do things ourselves, so we don’t outsource, we do the opposite – on the farm we’ve started from scratch and built our own popcorn factory, with a kitchen for creating seasonings from real foods, and we’re increasing our corn production to supply it. We’re about championing local, fresh, and seasonal - avoiding fatty snacks, unnecessary ingredients and mass produced foods.

21/04/2026

Who knew rhubarb + tumeric were a match made in gut-heaven? 💛💖

We’ve picked these seasonal stalks in our Eureka Tumeric Apple Cider Vinegar for an earthy, tangy kick that transforms salads, tacos, and cheese boards.

Pro-tip: Don’t toss the brine when you’re done - it’s liquid gold for dressings!!

17/04/2026

Coming soon…👀

Sign up to our newsletter list to be the first to hear more - LINK IN BIO ✨

14/04/2026

Friends and partners at Farm Shop & Deli Show 🫶🏻💛

Have you tried our Eureka Tumeric Apple Cider Vinegar?

10/04/2026

EAT YOUR SKINCARE

This is the ultimate morning ritual in one bottle. ✨

Our Eureka Turmeric ACV isn’t just a tonic; it’s a blend of nature’s best healers. From the gut-loving benefits of our living mother to the golden glow of turmeric (boosted by a pinch of black pepper!), every ingredient is chosen with your wellness in mind.

Why your skin will love it:

Turmeric: For that anti-inflammatory magic and skin-brightening glow.

ACV: To keep digestion smooth and cravings at bay.

Lemon & Honey: A double dose of Vitamin C and antioxidants.

Black Pepper: The essential key to unlocking curcumin’s full potential.

Sip it neat, dilute it in warm water, or drizzle it over your favorite salad. Your gut will thank you later 🍎💛

08/04/2026

Ep.2 of W***y’s Probiotic Pickle Series!

This time we’re using the iconic spring vegetable: asparagus ✨

Pickled asparagus is a nutritional powerhouse because it combines the prebiotic fiber of the vegetable with the gut-friendly probiotics (if fermented) and antioxidants, which helps your body detoxify while supporting digestive health.

Comment ‘PICKLES’ below if you want the recipe!

07/04/2026

Welcome back after Easter 🐣 A lot happened for us over the long weekend to say the least and we ecstatic!…

SPOTTED: W***y’s original ACV in new YouTube video making a classic and delicious Sicilian dish.

is now on Substack and sharing his love for vinegar and the magic of the living mother. Oh and we made an appearance!! Check out his recent posts 🙌🏻

shared why we’re the boujiest thing in her cupboard in Have you tried our balsamic yet? ✨

We went to the seaside 🌊 Taking W***y’s Cornwall to share all things fish and chip saucy vinegar (now live on our website, Sainsbury’s and various independents!)

Susie from is cycling the length of the country for So incredible and true inspiration - find the donation link in our bio 🫶🏻 Go Susie!!

Let’s hope this week is just as fantastic!

05/04/2026

Happy Easter all 🐣

What are you cooking up in the kitchen?

Here’s our inspo… honey ACV glazed gammon roast with all the trimmings 👌🏻

Tag us in your apple cider vinegar infused dishes!

03/04/2026

Welcome to our UK farm shop series where we’ll be sharing must visits and where you can find us!

is an award-winning, family-run business in Cheshire (Little Budworth and Lower Stretton), running since 1959!

This gem is full of organic products, colourful fruit and veg, delicious condiments and, of course,

After shopping you can enjoy their wonderful cafe or even stay in their 5-star luxury Forest Lodges and log cabins with private hot tubs!!

Don’t forget to grab a bottle of while you’re there!

02/04/2026

Have you ever seen a Eureka Mother (SCOBY) before?

Well now you have!!

She’s been feeding off our eureka lemons, turmeric and honey… and you can tell 😬

She’s grown a few layers, let’s put it that way!

01/04/2026

WILLY’S PROBIOTIC PICKLES

30/03/2026

A Match Made in Heaven: The Ultimate W***y’s ACV x Willie’s Cacao Giveaway!

This Easter, we’ve teamed up with our friends at Willie’s Cacao to bring you THREE prizes for THREE winners!

We’re blending the world of artisan, exceptional chocolate with the world of organic apple cider vinegar for a flavour experience like no other.

Whether you’re drizzling or indulging, we’ve got your Easter treats covered. We are giving THREE luck winner a premium bundle to elevate their holiday weekend!

The Prize

Each winner will receive:

1 x Willie’s Cacao Signature Easter Truffle Box: The most luxurious milk chocolate truffles made from single estate cacaos - a true chocolatier’s masterpiece!

1 x W***y’s ACV Apple Balsamic Vinegar: A modern, gut-friendly twist on a classic, aged to perfection.

How to Enter

Follow both ***ysACV and .
Like this post.

Tag a friend who loves a sweet and savoury combination! (Each comment is a new entry).

BONUS: Share this post to your story for an extra entry!

Open to UK residents only. Giveaway closes at midnight on Easter Monday (6th April).

The three winners will be randomly selected and announced on Tuesday 7th April via our stories.

Good luck, and happy hunting! 🐣

26/03/2026

The best quick lunch, Panzanella salad with a probiotic dressing.

The beauty of this salad is you can use whatever veggies you have in the fridge, this is my favourite version but tailor it to suit your veg drawer 🥙

Our recipe is
100g of older bread, torn
A handful of roughly chopped kale
1 fennel head, roughly chopped
A pack of cherry tomatoes
Rocket to serve

For the dressing
50ml W***y’s Eureka Live ACV
50ml Extra Virgin Olive Oil
Salt and pepper

Roast all your ingredients on a large tray for about 20 mins or until golden and crispy. Toss in a large bowl with the dressing. ***ys

Address

Little Marcle
Ledbury
HR82LB

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

+441432808090

Website

https://willysacv.com/

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My Story

From my 300 year old pristine organic orchards here in Little Marcle, Herefordshire, I bring you my unique W***y’s Apple Cider Vinegar. You could say I discovered ‘the Mother’ here in my apple orchards back in 2014. The ‘Mother’ is the name given to the live strands of friendly bacteria in Apple Cider Vinegar when it’s left unpasteurised and unfiltered. I believe the ‘Mother’ in my Apple Cider Vinegar is particularly potent as she’s live (no dead sediment in my bottles) and made from 48 varieties of classic old apples grown in my orchards around the farm here in Herefordshire. The land has been farmed as apple orchards for over 300 years according to local maps and nurtured free of chemicals. The ‘Mother’ often appears as strands or globules in my ACV, so I decided to bottle it in brown bottles to protect her and all her goodness! I believe I’m producing one of the World’s Finest Natural Remedies here at Laddin Farm. But don't just take my word for it - try it for yourself and let me know what you think here on Facebook or direct to willy@willychases.co.uk

I want you to be the best you...so put the best in. Which begs the question ‘Are you on it?’