03/09/2025
Everyoneās talking about the Cost of Living Crisis. And fair play, itās real. Bills up, wages flat, and unconfirmed reports that Freddo inflation has hit Ā£1. But thereās a quieter crisis going on - a pernicious, creeping malaise thatās not getting the headlines.
Welcome to the Cost of NOT Living Crisis.
This oneās sneakier. Unreported, under the radar, no graphs, just millions of people... drifting.
Iām talking about those who are technically alive, as in their hearts are pumping and they can fog a mirror, but theyāre not truly living. Theyāre existing, surviving rather than thriving.
Youāve seen them. Heck, I used to be one! (Tick any that apply to you: Counting down to the weekends, living for my holidays, spending longer searching for something to watch than actually watching, doom scrolling, sitting indoors grumbling about the weather, dreams on hold, marinating myself in newsā¦)
The un-dead, theyāre not unhappy exactly. Itās more of a meh feeling.
Which is why we invented The Art of Being Brilliant. We have the most wonderful job in the world. We deliver training and keynotes and get to be with people as they wake up to the magnificence of life.
So hereās your reminder: If thereās something missing in your life, itās probably YOU!
And a gentle nudge: Stop settling for āfineā because the barās far too low. Amazing is waaaay better.
The Cost of NOT Living Crisis is the exit price. You pay it at the end. The regrets, the dances undanced, the laughs unlaughed, adventures not adventured and relationships that withered through lack of attention.
Yes indeed, The Cost of NOT Living Crisis is eye-watering!