24/08/2021
Market Trends: My work continues, and the subject of Market Trends on the business plan has called for a ‘proven’ contextual, conceptual and philosophical understanding of Mindfulness, Meditation and Ta**ra…
Having taken ‘trends’ to mean the ebb and flow of ‘interest’ in a given market, I wrote two hypotheses: one on the current trends and one on the enduring trend or interest in Mindfulness and Meditation and the subject of Mind. It was then a case of both contemplating (meditating) and investigating these two hypotheses- why has interest in Mindfulness grown, but also, why has interest in Mindfulness and meditation endured since before 5th Century BC? Down the rabbit hole I went..!
To answer these questions fully, I had to first ‘check’ my understanding- contextually but also philosophically of these concepts and practices. For this, after reading (not for the first time) Buddhist Scriptures and a pretty complete book on the full context, philosophy and history of the wide and varied traditions of the different schools of Buddhism, I was able to express this simply in the form of a Ta**ra. Of course, as helpful as the reading is, it is in no way a substitute for practicing Mindfulness and Meditation, which is obviously a permanent state for me (and in no way is that exaggeration). The Ta**ra I have called Buddha- Enlightenment (that is what Buddha means, it isn’t the name of a person, just an ascribed title). In time, I will share this simple Ta**ra with you.
I then looked at trends in Mindfulness and Meditation- what does a successful brand look like and what makes them appealing?
The conclusions of my work so far: a brand can be very effective at reaching and appealing to a market; it does not necessarily follow that the service of that brand will be effective, or achieve the promised outcomes. For me, a successful brand would therefore be one which is effective at appealing to a market and effectively achieves its promised outcomes for that market, and the market for that brand will then grow. Easy!
**ra
