13/04/2026
Jatamansi: A Hidden Himalayan Plant in Danger
Jatamansi (Nardostachys jatamansi), a powerful medicinal herb from the Himalayas, is now endangered due to overharvesting and habitat loss.
Research from the University of Oxford highlights how rising global demand and unsustainable trade are pushing this plant toward extinction.
The challenge isn’t just environmental it’s also economic. Many local communities depend on harvesting Jatamansi for their livelihoods.
The solution?
✔️ Sustainable harvesting
✔️ Ethical trade systems (like FairWild)
✔️ Better conservation policies
Protecting Jatamansi means protecting biodiversity, Ayurveda, and mountain communities.