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Hooke London

Live a healthier life for longer. The world's most advanced health assessments and health memberships But it does not have to be this way.

At HOOKE, we provide a comprehensive, proactive and fully supported approach to your health: a personalised longevity strategy based on regular testing, continual follow-up and the latest science. We offer the most comprehensive health assessment globally, plus annual packages of integrated care. Using long-term data from regular medical, fitness, nutritional and cognitive assessments, our programme builds a full ‘big picture’ view of your wellness risks and weaknesses—providing the basis for evolving lifestyle and medical recommendations to ensure optimal health long into the future. The majority of people over the age of 60 today have at least one chronic disease of ageing, from type II diabetes to cancer. As this risk rises exponentially with age, most of us face our latter years unable to realise our full potential. HOOKE was born out of the belief of founder, Lev Mikheev, that any person willing to apply a concentrated effort to their physical and cognitive fitness can put the best years of their lives ahead of them.

14/01/2026

Fancy aging better & feeling stronger in 2026?

Join ’s Fit (Enough) Club!

Less than 25% of us do the recommended amount of exercise. So in the latest issue of Good Housekeeping Hattie Garlick is getting fit (enough).

‘As a treat, I head to the luxe, high-tech studio in the basement of a white stucco mansion in London’s Mayfair. My personal trainer for the day is Thanos.
He asks me to step on to a body composition scanner. According to the NHS calculator, my BMI (weight divided by height squared) is safely inside the healthy category.
But, Thanos explains, that can be a red herring. As we get older, we need
to work to retain and build muscle, as having low muscle mass contributes to insulin resistance, frailty and an increased risk of falls – all factors that shorten life expectancy. We also need to guard against an accumulation of visceral fat (the fat stored around internal organs) as it’s a risk factor for type 2 diabetes, cardiovascular disease and certain cancers, and also contributes to chronic low-grade inflammation (inflammaging) and hormone imbalances.

BMI doesn’t tell you how much of your weight is fat and how much muscle. Hooke recommends maintaining a visceral fat level under 100cm2 to stay healthy. Mine is higher – a wake-up call. My muscle mass needs work, too, but Thanos is reassuring. Two or three sessions a week of resistance
training will help put me on the right track. For the first time, I really see the point in using weights. I order some on the train journey home.’

Read the full article online and starting your fitness journey today! 💪

13/01/2026

HOOKE looks at how your body functions today.

Blood markers.
Inflammation.
Hormones.
Metabolic health.

Doctors interpret results in context.
Plans follow evidence and data.
Care evolves as your body changes.

This approach supports strength, clarity and resilience over time.
Longer life matters.
Better life matters more.

What you do to help yourself:

Longevity does not begin in a clinic.
It starts with daily choices.

• Sleep sits first. Protect it.
• Move often. Strength matters with age.
• Eat with intention. Blood sugar stability counts.
• Manage stress before it manages you.
• Test regularly. Measure progress.

Small decisions repeated daily shape long term health. Consistency outperforms intensity.

Prioritise you and your health in 2026

08/01/2026

Prioritise you and your health in 2026

The year moves fast. Energy matters. Focus matters. Mobility matters.
Make health non negotiable. Schedule testing early. Build habits you maintain. Review progress regularly.
Time moves forward regardless. How you feel along the way stays in your hands.

Contact us for membership details to get started!

02/01/2026

A schematic diagram of Robert Hooke’s model of the memory, from 1705.

In Robert Hooke’s model, from 1705, the memory store is a growing sphere, shown in cross-section. The soul interacts with the brain in the centre, where it is continually adding new memories to a coiling chain. The oldest memories are on the sphere’s outer surface, and newly formed memories are at the center. Activity of the soul is broadcast throughout the sphere (dashed arrows), and memories of similar past activity resonate in sympathy. A target memory of intermediate age (black dot) resonates its contents back to the soul.

Modern science views memory as a complex, dynamic process involving multiple brain regions and types of neural connections. Memory is not a single, fixed entity but a series of processes that encode, store and retrieve information. Key areas, like the hippocampus and prefrontal cortex, play central roles in forming and accessing memories. Memories are initially fragile and are strengthened or “consolidated” through repetition and sleep, transforming into more stable long-term storage.

Recent research highlights the plasticity of memory — its adaptability and susceptibility to change — which helps us learn and adapt but also means memories can be reshaped over time. Cutting-edge techniques in neuroscience, such as neuroimaging and optogenetics, allow researchers to observe how memories form and change, offering insights into improving memory retention, combating memory disorders, and even understanding how emotional states influence recall.

29/12/2025

HOOKE takes its name from Robert Hooke for a reason.

Hooke was obsessed with how the body works beneath the surface. He looked closer when others stayed at arm’s length. He questioned accepted thinking. He trusted evidence.

In 1665, his book Micrographia changed how people understood life itself. He used one of the earliest microscopes to reveal the hidden structure of plants, insects and human tissue. He named the cell. He showed that progress starts with observation, not assumption.

That mindset sits at the heart of HOOKE.

Modern healthcare often reacts once symptoms shout loud enough. Hooke worked the other way. He studied patterns early. He believed small signals mattered. He understood that structure shapes function.

HOOKE follows the same thinking.

You start with data. Not guesswork. Not averages. Real measurements of how your body functions today. Blood markers. Hormones. Inflammation. Metabolic health. Cellular ageing.

From there, everything becomes specific to you.

This is not about fixing problems after they arrive. It is about understanding your baseline and improving it over time. Quietly. Precisely. Consistently.

Hooke lived in a period of huge scientific shift. Old beliefs fell away because evidence proved stronger. HOOKE exists to push that same shift in health.

Look closer.
Measure properly.
Act earlier.

That is why it is called HOOKE.

22/12/2025

We are preparing to launch a new way to begin your health optimisation journey: HOOKE Clarity.

Introducing HOOKE Clarity.
A new starting point for people who want clear answers about their health.

HOOKE Clarity brings you inside the HOOKE approach through precision testing and expert clinical insight at our Mayfair clinic. You see your core health foundations clearly. No fluff. No guesswork.

It suits anyone who wants a faster, more direct way to understand where they stand today and decide what comes next for long term health.

If you would like to be among the first to access HOOKE Clarity, you can register your interest on our link.in bio.

18/12/2025

We are pleased to share coverage in featuring HOOKE in a feature by Harry Wallop on what a week of drinking alcohol🍷does to your body and your brain. The feature includes tests carried out at HOOKE; our own Dr Jean-Marc Sobczyk 🧬 comments:

‘If we were being purists, we would drink zero alcohol. Why? Because it affects our brain health and as we get older we need to protect our brains.’ 🧠

Read the full article online 🍾

17/12/2025

Thank you for including us in your latest feature ‘Well, Well, Well’ in the January/February edition of and for naming us as one of the health trendsetters:

‘Aside from the medispas, day clinics such as Hooke London offer brain health diagnostics, positive psychology and brain-friendly nutrition, and everyday wearables including Neve headphones, dubbed the
“Apple watch for your mind”, and powerful personal systems such as Sens Al, available in the UK from , track shifts in mood, stress and focus, and can even help access certain brain states using sound and light stimulation.’

16/12/2025

The latest edition of gives tips on how to winter-proof your body.

The Supplements That Actually Work
Feeling foggy, flat or fighting off your fourth cold this season? Winter overloads your system in sneaky ways– heavier meals, darker mornings, boozier nights – that chip away at immunity and energy. While supplements aren’t a silver bullet, used smartly, they’ll sharpen your defences and help you stay strong. Here’s what’s worth taking…

You heard it here first!

Our very own says:
‘Low omega-3 is one of the biggest contributors to irritability, brain fog and that feeling of being a bit flat. ”

If You’re Always The First One To Get Ill..
Jean-Marc sees zinc deficiency more than anything else. “Zinc depletion is widespread among British men in the depths of winter– alcohol, training and winter viruses burn through it quickly.” He notes taste changes as a tell-tale sign. His go-to is ThorneZinc Picolinate, which brings results within ten to fourteen days. VJ reinforces the point: “Men who pick up every virus often feel noticeably stronger once zinc is corrected – the difference can be remarkable.”

Read the full article over on our link.in bio 💭

Address

86 Brook Street
London
W1K5AY

Opening Hours

9am - 5pm

Website

http://www.hooke.london/

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