27/07/2025
The d me Disease of More
The “disease of more” is not just a cultural issue or a personality flaw. It is a deeper psychological and existential condition, a sign that we have become disconnected from ourselves and from what gives life meaning. At its heart lies a constant urge to seek fulfilment through accumulation: more success, more possessions, more experiences, more recognition. But behind this craving is often a discomfort with simply being ourselves.
While the phrase is commonly used nowadays, the idea is described powerfully in The Big Book of Alcoholics Anonymous. There, addiction is seen not only as a chemical problem, but as a spiritual illness, a constant yearning for relief. The book speaks of a “self-centred fear”, the belief that if only we could get more, we might finally feel complete. But that inner emptiness cannot be filled by achievement. It can only be eased through surrender, connection and a sense of purpose.
Psychologically, the “disease of more” reflects the well-known hedonic treadmill, the tendency for people to quickly adapt to better circumstances, only to return to their original level of contentment. What once felt exciting soon becomes ordinary. Then the search for more begins again. Left unchecked, this cycle can become unhealthy. It fuels consumerism, puts strain on relationships and drives burnout. In today’s world, shaped by endless scrolling, status updates and the selling of our attention, the disease of more is no longer just a personal issue. It is a societal one.
This condition thrives when we lack inner peace. The answer is not to give everything up or stop caring. It is about integration: returning to stillness, building meaningful relationships and practising the mindset of “enough”. It takes real courage to stop chasing, not because we have failed, but because we have finally realised we are enough. We always have been. We have enough, and just as we are, we are more than enough.
This shift begins with how we see ourselves and with the idea of mirroring. As children, we learn through our primary caregiver whether we are accepted just as we are. When that reflection is loving, we grow with a sense that we are fundamentally lovable.
In psychotherapy, we explore diversity of experience with empathy and without judgement.
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