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significant & meaningful data for curious individuals

31/12/2025

Are you a reflector or a projector? 🎆🔭

Polling data shows that when the clock strikes midnight, most of us (69%) are laser-focused on the future. Only 13% of us are looking back at the year that was. (And 19% of us are probably just looking for the snacks 🥂).

We visualised this data with a little "firework" flair to celebrate the optimism of the season.

What is your mindset going into 2026?
👉 Looking Forward?
👈 Looking Back?

Let us know in the comments!

16/12/2025

It’s not even a competition! 🎄🏆

We visualised Britain's favourite holidays, and let's just say... it’s a landslide.
🎅 Christmas: 61%
🐰 Easter: 5%
👻 Halloween: 3%
🥂 New Year: 3%

Even "My own Birthday" only secured 1% of the vote! 😂

We love turning these cultural insights into clear, beautiful visuals. Does this graph match your personal ranking? Or are you part of the 3% fighting for Halloween supremacy?

👇 Tell us your #1 holiday in the comments!

03/12/2025

Are you Team 83% or Team 15%? 🥶🔥

The results are in! As of mid-November, the vast majority of us (83%) have officially cracked and turned the heating on. Meanwhile, a brave 15% are still holding out. (And 1% honestly aren’t sure what’s happening with their radiator 🤷).

We love visualising the data that defines our daily lives. Which category are you in right now?

👇 Let us know in the comments:
🔥 Heating ON
❄️ Heating OFF

26/11/2025

Let them eat cake — and for National Cake Day, the data shows Americans prefer chocolate. 🍫
Chocolate-on-chocolate is the clear birthday favourite, followed by vanilla-on-vanilla.

07/11/2025

Smooth. Balanced. Effortlessly charming. 🍷 🍇

Today we raise a glass to International Merlot Day — celebrating one of the world’s most beloved reds.

From Chile to South Africa, each bottle tells its own story of fruit, texture, and terroir.
Whether you’re hosting a tasting, pairing it with dinner, or simply savouring a glass — here’s to the grape that never goes out of style.

31/10/2025

🎃 Frightfully fascinating: ever wondered which fears haunt us most?
Data from the World Health Organisation’s Mental Health Surveys reveals how common six major phobias are across the world. 👀

Source: Wardenaar et al. (2017)

25/10/2025

🍝 It’s World Pasta Day!
We couldn’t resist taking a closer look at pasta preferences… and it seems shape matters!
Women’s top pick: Fusilli, those irresistible spiral twists.
Men’s favourite: Spaghetti, the timeless classic.
So tell us,which pasta shape is your winner? 🍽️

24/10/2025

🔥 Competition is heating up ahead of World Pasta Day! 🍝
We’ve mapped out which pasta shapes are winning the hearts (and stomachs) of the British public, and the results might surprise you. 🇬🇧💛
Check out our Pasta Heat Map to see which shapes are coming out on top!

15/10/2025

Who do Americans rely on for medical advice?

When it comes to buying acetaminophen pain relief medication such as Tylenol, it’s clear that the US public relies primarily on medical professionals. Family and friends come in second place, with the government trailing behind in fifth.

01/10/2025

Happy Coffee Day!

Ever wonder how the US prefers to brew its coffee of choice? We can see a clear preference for the classic drip coffee, closely followed by the popular single-serve pod systems.

How do you like your brew?

29/09/2025

Indie games made big moves on Steam in 2024, doubling their revenue share compared to 2018.
Thanks to breakout hits like Black Myth: Wukong Myth and Palworld Official, indie titles nearly matched the sales revenue of their AAA and AA counterparts.

What's your favourite Indie game?

12/09/2025

In 2009–2018, despair in the U.S. followed a classic midlife hump — peaking in middle age before easing later in life. But since 2019, the picture has changed. Despair now rises steeply in youth, especially before the mid-20s, and then steadily declines with age.
What was once a midlife crisis has shifted into a youth crisis. Why do you think younger people are experiencing more despair today?

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