The Egg Freezing and IVF Coach

The Egg Freezing and IVF Coach Egg Freezing and IVF Coach for ambitious, driven 30+ women. IVF Mummy to three precious babies.

I help you plan, prepare, and navigate treatment with confidence and increase your chances of success. Hi, I'm Lucy…
…mum of three little miracles and a fertility specialist here to support others in putting mental and emotional wellbeing at the forefront of their fertility struggle. My journey began over a decade ago when battling primary infertility. Month after month, I found myself further into a black hole of despair as my period continued to arrive. I was stressed, anxious, and scared at the prospect of not becoming a Mum, and angry at our diagnosis of ‘unexplained infertility’. I found it incredibly difficult to talk to friends and family, and I’d dread attending social occasions for fear of being questioned about our plans to start a family. At this point, we’d focused on every physical route, but in doing so, had neglected our mental wellbeing, which was fragile and negatively affecting all aspects of life. Meeting Dany Griffiths, founder and creator of The Freedom Fertility Formula™ was an absolute game-changer. She empowered me with various tools and techniques, enabling me to live my life again by putting my mental and emotional wellbeing at the centre of my fertility journey. Dany was with us every step of the way, supporting us through assisted fertility until I fell pregnant with my now six-year-old daughter, Eloise. After a period of trying to conceive baby number two, I sadly experienced a heartbreaking miscarriage, leaving me in a terrible place mentally. Feeling scared, anxious and stressed that it could and would happen again, I once again called upon the support of Dany. I only wish I had done it sooner, as I remember feeling the most incredible sense of calm after our first session together. I felt relaxed and could not believe the shift in mindset – I was honestly a different person! Dany supported us throughout our lengthy and challenging battle with secondary infertility until I was incredibly blessed to fall pregnant with twins through IVF. Determined to support others, I trained with Dany as a Freedom Fertility Formula Specialist, leaving behind my 20-year career in senior marketing positions within finance and the not-for-profit sectors. I had an absolute sense of calling to use my fertility experiences to help others, and I’m proud to have been trained by the best in the industry. I understand first-hand the impact that struggling to conceive can have on all aspects of your life, let alone on your physical, mental and emotional wellbeing. I firmly believe it is one of the hardest things you will ever go through, but with the right support and guidance, you can continue to live your life from a place of calm and control, whichever direction your fertility journey takes you on.

Trying to conceive, whether naturally or through IVF, can feel like living on a relentless monthly rollercoaster. “Did i...
27/09/2025

Trying to conceive, whether naturally or through IVF, can feel like living on a relentless monthly rollercoaster.
“Did it work this month?”
“Why not me?”
“Will it ever happen?”

The pressure builds. Your body tenses. Your mind spirals.

But here’s the truth: getting pregnant often happens when you shift your focus away from that cycle of stress and towards how you feel.

When the pressure comes off, your body relaxes.
Your mind gives your body permission to conceive.
And that’s when things can happen fast.

That’s exactly what happened for me. After years of trying, I fell pregnant within weeks of learning how to take charge of and shift my emotional state.

And I see it in my clients too:
✨ Many get pregnant after just 1 round of IVF (when the average is 3).
✨ 90% of the women I’ve supported fall pregnant within 6 months of our work together.

When you’re ready to do the inner work to prepare your mind and body for the baby you long for, and give yourself the best possible chance of success, you come and work with me.

Lucy
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Hi I’m Lucy, the fertility coach for women who’ve tried everything and are still not pregnant. 90% of my clients conceive within 4–6 months working with me despite months and often years of trying, because we turn your Inner Pregnancy Switch to ON.

I know the feeling of leaving the fertility clinic with more questions than answers… and the spiral that follows.So many...
16/09/2025

I know the feeling of leaving the fertility clinic with more questions than answers… and the spiral that follows.

So many women I’ve spoken to recently have said the same thing:
➡️ Appointments end with doubt, not clarity
➡️ Unanswered questions turn into late-night Googling
➡️ Anxiety builds instead of confidence

I’ve lived that too — nodding along in the room but walking out feeling anything but reassured.

That’s why I now stand by your side throughout IVF treatment.
✨ To keep you grounded when uncertainty takes over
✨ To stop the spirals from running the show
✨ To hold the emotional space your clinic can’t

Because IVF is hard enough without the added weight of confusion.

💌 If this feels familiar, send me a DM — you don’t have to go through this alone.

Lucy
Xx

IVF didn’t fail because your body is broken. 💛Every failed IVF cycle chips away at your belief in yourself.You start to ...
12/09/2025

IVF didn’t fail because your body is broken. 💛

Every failed IVF cycle chips away at your belief in yourself.

You start to wonder if your body is broken.
You blame yourself.
You lie awake replaying every choice you made:
the food you ate, the supplements you took, the workouts you did, the stress you didn’t manage well enough.

And each time, you’re told the same thing:

Try again.
Change the meds.
Do more tests.
Add another supplement.

So you keep searching for the next physical fix,
convinced that if you just find the missing thing, it will finally work.

But the truth is, your IVF cycle didn’t fail because your body is broken.
You were simply only ever shown how to approach it from the physical side.

And that alone is rarely enough.

Yes, the physical side matters.
But it only works when the emotional and mental side are supported too.

Because if your body is stuck in survival mode from months (or years) of fear, grief and pressure,
it doesn’t matter how perfect the embryos look on paper.

Your body has to feel safe enough to say yes to pregnancy.

💥 Your body isn’t the problem.
The approach is.

💭 Have you ever blamed your body after IVF didn’t work?

Lucy
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And the more it doesn’t happen - the longer it doesn’t happen, the more you believe it’s never going to… that maybe a ba...
24/08/2025

And the more it doesn’t happen - the longer it doesn’t happen, the more you believe it’s never going to… that maybe a baby isn’t in your future after all.

And I know from personal experience, that what makes that doubly painful is that you look around and everyone, literally everyone, has a baby in tow, or a bump – or both.

So you start to not want to go out because all your friends are falling pregnant and you can see that they want soooo badly want to tell you, and for you to be happy for them, and you are - you’re so happy for them but they know, and you know, that your happiness for them is tinged with a deep sadness for yourself.

And it starts to feel like you’re surrounded by and constantly thinking about being pregnant, or rather, not being pregnant until the point it feels like it’s consuming you.

If this is your reality right now, I feel you. I’ve been you.

And the problem for me, and maybe for you too, is that the constant stress and worry that you won’t get pregnant actually becomes a contributing factor in it not happening.

It became a self-fulfilling prophecy.
Fuelled by a feeling of failure and fed by a gnawing fear for your future.

Because the stress, the anxiety, that feeling of failing, that contraction inward, the desperate desire which, every month gets shattered again and again – that simply can’t fail to be having an impact on your body.

So that, what starts as simply “it hasn’t happened yet, because it takes time” rapidly becomes it’s never going to happen because you don’t feel like it’s never going to happen for you… and those feelings contribute to the fact it CAN’T happen.

But nobody is talking about that, yet.

My clients come to me already doing everything that they possibly can, for their body and health, to support and optimise their chance of getting pregnant – from supplements to cycle tracking and from acupuncture and homeopathy and nutrition…but they’re always completely overlooking the impact and influencing power of altering their mental and emotional state.

If you’re ready to shift from feeling stressed and overwhelmed to hopeful and optimised to get pregnant, DM me now to find out how.

Lucy
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10 years ago today, I was in active labour, excited beyond words to finally meet the baby I had so longed for.After 3 ye...
21/08/2025

10 years ago today, I was in active labour, excited beyond words to finally meet the baby I had so longed for.

After 3 years of trying, heartbreak, unexplained infertility and, eventually, one IVF cycle… she was finally on her way.

And I’ll never forget that wonderful (and fairly quick!) labour that brought my precious Eloise into the world.

Today my gorgeous girl turns 10. Double digits. I can’t quite believe it 😳

So today is all about her and ticking off her birthday requests:
🍫 Chocolate pancakes for breakfast
🤸 Flip Out fun
🍕 Franco Manca for dinner

Oh and she’s constantly being asked by her younger brother and sister if she feels bigger 😂😂

Here’s the truth: IVF is powerful.It can retrieve eggs, fertilise embryos, and transfer them into your womb.But it can’t...
16/08/2025

Here’s the truth: IVF is powerful.
It can retrieve eggs, fertilise embryos, and transfer them into your womb.

But it can’t…
• calm your nervous system when it’s in fight-or-flight
• ease the grief, fear, or trauma you’re still carrying
• create the inner safety your body needs to feel ready for pregnancy

That’s why so many women come to me after “doing everything right” — following protocols, taking the supplements, doing all the physical things — and still not getting pregnant.

When we work on what’s quietly blocking their body from saying yes, everything shifts.

✨ Many fall pregnant naturally.
✨ Many via IVF — 70%on their very first cycle.
✨ When, on average, it usually takes three.

It’s not about replacing the science.
It’s about finally giving your mind and body what they need to work with it.

If you’re in (or about to start) IVF — what’s the part nobody prepared you for?

Lucy
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