The Egg Freezing and IVF Coach

The Egg Freezing and IVF Coach Egg Freezing and IVF Coach for ambitious, driven 30+ women. IVF Mummy to three precious babies.

I help you plan, prepare, and navigate treatment with confidence and increase your chances of success. Hi, I'm Lucy…
…mum of three little miracles and a fertility specialist here to support others in putting mental and emotional wellbeing at the forefront of their fertility struggle. My journey began over a decade ago when battling primary infertility. Month after month, I found myself further into a black hole of despair as my period continued to arrive. I was stressed, anxious, and scared at the prospect of not becoming a Mum, and angry at our diagnosis of ‘unexplained infertility’. I found it incredibly difficult to talk to friends and family, and I’d dread attending social occasions for fear of being questioned about our plans to start a family. At this point, we’d focused on every physical route, but in doing so, had neglected our mental wellbeing, which was fragile and negatively affecting all aspects of life. Meeting Dany Griffiths, founder and creator of The Freedom Fertility Formula™ was an absolute game-changer. She empowered me with various tools and techniques, enabling me to live my life again by putting my mental and emotional wellbeing at the centre of my fertility journey. Dany was with us every step of the way, supporting us through assisted fertility until I fell pregnant with my now six-year-old daughter, Eloise. After a period of trying to conceive baby number two, I sadly experienced a heartbreaking miscarriage, leaving me in a terrible place mentally. Feeling scared, anxious and stressed that it could and would happen again, I once again called upon the support of Dany. I only wish I had done it sooner, as I remember feeling the most incredible sense of calm after our first session together. I felt relaxed and could not believe the shift in mindset – I was honestly a different person! Dany supported us throughout our lengthy and challenging battle with secondary infertility until I was incredibly blessed to fall pregnant with twins through IVF. Determined to support others, I trained with Dany as a Freedom Fertility Formula Specialist, leaving behind my 20-year career in senior marketing positions within finance and the not-for-profit sectors. I had an absolute sense of calling to use my fertility experiences to help others, and I’m proud to have been trained by the best in the industry. I understand first-hand the impact that struggling to conceive can have on all aspects of your life, let alone on your physical, mental and emotional wellbeing. I firmly believe it is one of the hardest things you will ever go through, but with the right support and guidance, you can continue to live your life from a place of calm and control, whichever direction your fertility journey takes you on.

13/01/2026

January isn’t loud just because of baby news and pregnancy announcements.

It’s loud because you’ve just crossed another invisible line in time.

Another year.
Another January.
Another quiet moment where you realise:
“I thought I’d be pregnant by now.”

No one else really sees that moment.
And often, no one even knows it’s happening, because so many women don’t tell anyone they’re struggling to have a baby.

But your body feels it.
Your nervous system feels it.
Your heart feels it.

So when the announcements land, it doesn’t just sting.
It overwhelms.

You’re not just seeing someone else move forward.
You’re feeling yourself step into another year of waiting.

And that’s exhausting.

If you don’t want to spend another year stuck in this emotional holding pattern, I offer free fertility consultations.

This is where we look at where you are, what’s really going on underneath, and how the right emotional and mind-body support can shift how you feel and optimise your chances of getting pregnant.

DM me READY or book a free consultation.
Let’s make this year feel different.

Lucy
X###



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Hi I’m Lucy, the fertility coach for women who’ve tried everything and are still not pregnant. 90% of my clients conceive within 4–6 months working with me despite months and often years of trying, because we turn your Inner Pregnancy Switch to ON.

30/12/2025

2026 is the year of
✨ boundaries
✨ emotional safety
✨ support that actually helps
✨ hope that feels grounded

If you’re ready for a different kind of support… I’m here 💛
DM HOPE

Lucy
###

24/12/2025

I know how heavy it feels to reach the end of a year still waiting.

Years of infertility, IVF and loss taught me this:
pregnancy didn’t happen for me by pushing harder, doing more, or trying to stay positive.

Things changed when I slowed down, gave myself space to feel and heal emotionally, and helped my body feel safe again.

That shift changed everything for me.

If you’re exhausted, overwhelmed, and quietly wondering how much longer you can do this, you’re not alone. And you don’t have to walk this path without support.

DM me SWITCH 💛

Lucy
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17/12/2025

Two embryos in this photo.
One much larger.

That bigger one is the one that stayed.
She’s now my daughter, Eloise 🤍

Eleven years ago, I found out I was pregnant after my first IVF cycle.
And I nearly didn’t do IVF at all.

Not because I didn’t want a baby
but because I was terrified of the emotional toll.

After years of trying naturally, my body was braced.
What changed wasn’t doing more.

It was learning how to feel safe again in my body.

If you’re on this path — IVF, trying naturally, or after loss —
and something in you feels tired, guarded or on high alert…

Your body isn’t broken.
It may just be asking for a different kind of support.

🤍 If this landed, save it.
🤍 If you need a place to soften and feel supported, my DMs are open.

Lucy
###



TryingToConceive

09/12/2025

It’s not just one moment of heartbreak.
It’s the future you mapped out… and the ache of it still not being here.

Maybe you thought you’d be pregnant by Christmas.
Maybe you imagined a bump in the family photo,
a baby in your arms,
an ultrasound wrapped in a bow,
or a little one on the way.

Maybe you’ve lost pregnancies.
Maybe your embryos didn’t stick.
Maybe this cycle didn’t work.
Maybe you’re trying naturally and every month feels like another door closing.

Whatever your journey looks like…
you’re carrying a grief that doesn’t get spoken about enough.

You’re grieving the version of Christmas you thought you’d be living.
The one you were preparing for in your mind.
The one that felt so close you could almost touch it.

And while everyone else is celebrating,
you’re holding the weight of a dream that still hasn’t happened
and wondering how to keep hoping when your heart feels tired.

If this season feels heavier than anyone around you realises, you’re not alone.
Your pain is valid.
Your hope is brave.
And you deserve support that meets the emotional weight of this journey.

If you need someone to talk to - someone who gets the heartbreak and the hope -
I’m here. ❤️

Lucy
###

Taking orders now!For anyone who needs a little extra protection from the comments that cut deep or completely miss the ...
03/12/2025

Taking orders now!
For anyone who needs a little extra protection from the comments that cut deep or completely miss the point.

If someone has said any of these to you…
My DMs are always open. Come and vent.
No judgement. No fixing. Just space for you to breathe again.

Lucy
###

01/12/2025

Everyone sees the lights, the plans, the celebrations.
No one sees the moment you cry in the bathroom before a dinner
because you thought you’d be pregnant by now.

No one sees how pregnancy announcements land when you’ve had:
• a failed IVF cycle
• a miscarriage
• months of trying with nothing changing
• another year passing without the baby you long for

You’re not too emotional.
You’re carrying something heavy and still trying to show up for life.

My clients usually come to me at exactly this point
when they’re overwhelmed, in despair, and just want to feel like themselves again.

Inside The Pregnancy Switch, I help you:
• steady your nervous system
• feel emotionally grounded while TTC or doing IVF
• reduce the spiralling and overthinking
• create inner conditions that support fertility
• move through this season feeling calmer and more in control

If you want December to feel lighter or you’re heading into IVF in the new year
DM me “CALM” and I’ll share how I can support you.

Lucy
###



26/11/2025

December can feel brutal when you’re still waiting for your baby.
Because this month presses on the places that already hurt.

The celebrations.
The family announcements.
The pressure to be “festive.”
The quiet ache of another year ending without the thing you want most.

It’s overwhelming.
And you feel it everywhere - in your chest, your breath, your sleep, your energy, even if you’re holding it together on the outside.

This is the part most people don’t see.
But I do.
And it’s exactly where my work begins.

Inside The Pregnancy Switch I support women who feel anxious, overwhelmed, stuck in limbo or carrying the emotional aftermath of failed cycles or loss.

We calm the internal stress load that builds in your body.
We steady your nervous system so the fear stops running the show.
And we create the emotional safety you need before your next cycle… instead of trying to push through another month feeling drained and alone.

Most women don’t realise how much they’ve been carrying until they feel that shift.

If you don’t want to go into another year feeling like this, I have two spaces left to start before Christmas.

DM “READY” and I’ll share the details.

Lucy
###

You miss the woman who believed getting pregnant was the hardest part.You miss the version of you who let herself feel j...
25/11/2025

You miss the woman who believed getting pregnant was the hardest part.
You miss the version of you who let herself feel joy when she finally saw those two lines.
You miss the hope you held for that little life… even if it was only for a short time.

Because when a “successful” IVF cycle ends in loss, it changes everything.

The world sees an early loss.
You feel a shattering.

Clinics talk in next steps and timelines.
You’re still in the aftermath.

Trying again feels terrifying.
Your mind goes straight to worst-case scenarios.
Your body holds the fear.
And you wonder, how do I do this again?

One of my clients felt exactly like this.
Her IVF worked.
She got pregnant.
Then she miscarried.

She came to me overwhelmed by anxiety.
Frozen.
Scared that trying again might break her.

Together inside The Pregnancy Switch we focused on helping her calm her anxiety, reconnect with her body, and give herself the emotional space she needed after the loss.

Her mental health score went from -8 to +8.
She feels steadier.
She feels stronger.
And she finally feels ready to try again from a place of calm, not panic.

If your IVF cycle ended in miscarriage, please know this:

Your anxiety doesn’t have to run the show.
It’s a completely natural response to something deeply painful.
And you deserve support that meets the weight of that experience.

If you want to feel grounded, calmer and more emotionally ready before your next cycle, send me a message. I’m here.

Lucy
###

pregnancyloss fertilitysupport ttccommunity ivfjourney pregnancyafterlossjourney infertilitycommunity mindbodyconnection thepregnancyswitch nervoussystemregulation fertilitycoach ivfsupport womenshealthcoach

On International Men’s Day, a reminder that infertility affects men too - deeply, quietly, and often alone.These feeling...
19/11/2025

On International Men’s Day, a reminder that infertility affects men too - deeply, quietly, and often alone.
These feelings are real, valid, and deserve space.

To every man carrying the weight of this journey: you’re human, you’re allowed to feel this, and you don’t have to hold it all in.

It was something I’d feared for so long, but when I finally took that step, I felt calm and ready.Not because IVF isn’t ...
14/11/2025

It was something I’d feared for so long, but when I finally took that step, I felt calm and ready.

Not because IVF isn’t emotional…
but because I had the right support and tools to help my body and mind work together.

I knew how to stay grounded through each stage from stimulation, to egg collection, to transfer, and the dreaded two-week wait.

That cycle worked first time.
And I know now it wasn’t just luck — it was alignment.

That experience changed how I see fertility.
It showed me that success isn’t only about the physical steps, it’s about creating the inner conditions for your body to feel safe, supported, and optimised for pregnancy to happen.

It’s exactly the same work I help women do now through The Pregnancy Switch™.

Because when your mind and body are working together, conception becomes possible - naturally or through IVF.

If you’re ending the year wanting to feel grounded, supported and optimised for pregnancy to happen,
💌 Send me a DM with the word Switch, and I’ll share how this work could change your journey too.

Lucy
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IVF can feel like a factory.Fast. Clinical. Impersonal.And when things don’t go to plan, it’s easy to lose trust in the ...
12/11/2025

IVF can feel like a factory.
Fast. Clinical. Impersonal.

And when things don’t go to plan, it’s easy to lose trust in the very people who are supposed to help you.

Last night, I had a session with a client preparing for her second cycle.
She told me:
“The questions you gave me for my review were so helpful. I finally understood what happened last time, and what’s changing for my next cycle.”

She’d gone from feeling confused and dismissed…
to grounded, clear, and trusting again.

Because when your clinic doesn’t communicate with empathy,
you need someone in your corner.
Someone helping you ask the right questions,
making sense of the answers,
and reminding you that your feelings matter just as much as your follicles.

This is the kind of work we do inside The Pregnancy Switch.
It’s where women move from anxious and uncertain
to calm, confident, and in control of their fertility journey.

I’m with you every step of the way —
through the review meetings,
the moments your clinic feels clinical,
and the SOS calls in between sessions
when you’re overwhelmed or having a wobble.

IVF isn’t just a medical process.
It’s an emotional one.
And when you feel safe, supported and informed… everything shifts.

✨ If you’d like a list of powerful questions to help you gain clarity with your IVF clinic, DM me now.

Lucy
###

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Hi I’m Lucy, the fertility coach for women who’ve tried everything and are still not pregnant. 90% of my clients conceive within 4–6 months working with me despite months and often years of trying, because we turn your Inner Pregnancy Switch to ON.

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