Vyrao World

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Vyrao World

Vyrao is the world’s first wellbeing brand to fuse energetic healing with master perfumery. We make good feelings.

The intention behind Vyrao is to use scent to help connect us to ourselves and our feelings, and raise our energetic field.

22/09/2025

Pucker up 💋⁠
⁠
Our brand new neuroscent Ludatrix smells of lipstick and latex, underscored by voluptuous cedarwood, sichuan pepper and orris. An energy-amplifying fragrance for passion and arousal.⁠
⁠
Photographer: ⁠
1st Photo Assistant: ⁠
2nd Photo Assistant: Theo Spitz⁠
3rd Photo Assistant .fasana⁠
Stylist ⁠
Stylist Assistant: ⁠
Casting Director ⁠
Make Up Artist: ⁠
Make Up Artist Assistant: ⁠
Hair Stylist: ⁠
Hair Assistant: ⁠
Nail Artist: ⁠
Set Design: ⁠
Set Design Assistant: Ana Azevedo⁠
Executive Producer: Rosie Donoghue ⁠
Producer: ⁠
Producer: ⁠
Production Assistant: Leo Bindner ⁠
1st AD: J Frisch Weng ⁠
1st AD on set: Isabel Mata

21/09/2025

Tickle me pink...⁠
⁠
Have you met Ludeaux, our playful new fragrance for flirtation and seduction? Made with clean, neuroscience-backed ingredients for your delectation.⁠

Photographer:
1st Photo Assistant:
2nd Photo Assistant: Theo Spitz
3rd Photo Assistant .fasana
DOP .dehalleux
1st Assistant Camera: Raphael Pfertzel  Sound Operator:
Stylist
Stylist Assistant:  
Make Up Artist:
Make Up Artist Assistant:

Hair Stylist:
Hair Assistant:
Nail Artist:
Set Design:
Set Design Assistant: Ana Azevedo
Executive Producer: Rosie Donoghue
Producer:
Producer:
Production Assistant: Leo Bindner
1st AD: Isabel Mata
Casting Director
Art Director:  Designer:

20/09/2025

Peach and latex: a perfectly flirty combination.⁠
⁠
Our new neuroscent Ludeaux combines notes of both, with jasmine and magnolia, soothing sandalwood and stimulating tonka bean. Seduction, incoming.⁠
⁠
Art Director:  ⁠
Designer: ⁠
Director: ⁠
1st Photo Assistant: ⁠
2nd Photo Assistant: Theo Spitz ⁠
3rd Photo Assistant .fasana⁠
DOP .dehalleux⁠
1st Assistant Camera: Raphael Pfertzel  Sound Operator: ⁠
Stylist Simos⁠
Stylist Assistant Ece Acar Make Up Artist: @ CLM C/O Madeleine ⁠
Make Up Artist: Assistant ⁠
Hair Stylist: @  Hair Assistant: ⁠
Nail Artist: @ Artlist C/O Silvia⁠
Set Design: ⁠
Set Design Assistant: Ana Azevedo⁠
Executive Producer: Rosie Donoghue ⁠
Producer: ⁠
Producer: ⁠
Production Assistant: Leo Bindner ⁠
1st AD: Isabel Mata ⁠
Casting Director:

19/09/2025

Let Ludeaux get you in the mood 😉⁠
⁠
Our peachy, creamy eau de parfum is designed to spark flirtation and seduction, harnessing the principles of neuroscience and precious ingredients.

Art Director: olenaslyesarenko Designer:
Director:
1st Photo Assistant:
2nd Photo Assistant: Theo Spitz
3rd Photo Assistant .fasana
DOP .dehalleux
1st Assistant Camera: Raphael Pfertzel  Sound Operator:
Stylist Simos
Stylist Assistant Ece Acar Make Up Artist: @ CLM C/O Madeleine
Make Up Artist: Assistant
Hair Stylist: @  Hair Assistant:
Nail Artist: @ Artlist C/O Silvia
Set Design:
Set Design Assistant: Ana Azevedo
Executive Producer: Rosie Donoghue
Producer:
Producer:
Production Assistant: Leo Bindner
1st AD: Isabel Mata
Casting DirectorL

17/09/2025

“Initially I wanted to turn the colour pink into a scent and at the same time that came to my mind I was having custom latex made with Atsuko Kudo,’ says Sewell, referring to the legendary London-based brand known for its couture latex creations. ‘I was inspired by the fabric in certain colours: pink, red, certain fleshy tones, and of course, the smell of that fabric. Latex is an insane material, it holds your body in a way that is so empowering. So it all sort of came together, I decided to bring latex into the scent, encapsulate the feeling of sexually and really go there.”⁠
⁠
⁠- Yasmin Sewell, founder of Vyrao on the making of the Ludeaux and Ludatrix.

16/09/2025

There was heat on set with Pizza 🍕, the second face of Ludatrix, and, our most loyal Vyrao team member.

15/09/2025

For our next campaign, we bought in the dogs of Vyrao. Meet Matcha our second face of Ludeaux, she loves a juicy peach!

14/09/2025

Lipstick Latex or Flirty Peach?⁠
⁠
Ludatrix made with kinky notes of lipstick and latex and Ludeaux made with naughty notes include milky peach and latex.⁠
⁠
US orders available at vyrao.com.⁠
UK orders available at vyrao.com and .⁠
EU orders available online at .⁠
AU orders available at .⁠
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📷

13/09/2025

Our two new fragrances for sexuality make up part one and two of a deliciously playful erotic journey. ⁠
⁠
Ludeaux’s cheeky notes of peach, latex and tonka bean help you get your flirt on, while Ludatrix’s potent blend of lipstick, latex and orris take you all the way.⁠
⁠
US orders available at vyrao.com.⁠
UK orders available at vyrao.com and .⁠
EU orders available online at .⁠
AU orders available at .⁠
⁠
📷

07/09/2025

A pocket rocket like no other, Ludatrix is a sultry new neuroscent for passion and arousal.⁠
⁠
A collaboration with ’s Science of Wellness programme, its neuroscience-backed ingredients enhance sensuality by 81% and energy by 56% – just what’s needed to turn up the heat 🌶️⁠ .

US orders available at vyrao.com.
UK orders available at vyrao.com and .
EU orders at available online at .
AU orders available at .

Photographer/director
Production
Assistants - Tomo Inenga, Abena Appiah, Felix TW
Stylist
Styling Assistant - Amelia Howells
Props Stylist
Makeup Artist
Makeup Assistant - Natasha Sultana
Hair Stylist
Hair Assistant
DP
1st AC

06/09/2025

A fragrance that just might make you blush, Ludeaux’s combination of creamy peach, cheeky latex, sensual magnolia and tantalising tonka bean will enhance your powers of seduction. ⁠

US orders available at vyrao.com.
UK orders available at vyrao.com and .
EU orders at available online at .
AU orders available at .

Photographer/director
Production
Assistants - Tomo Inenga, Abena Appiah, Felix TW
Stylist
Styling Assistant - Amelia Howells
Props Stylist
Makeup Artist
Makeup Assistant - Natasha Sultana
Hair Stylist
Hair Assistant
DP
1st AC

03/09/2025

x came together for an evening of poetry, celebrating the launch of Vyrao’s two neuroscience backed scents for sexuality: Ludeaux and Ludatrix. 

The night featured readings on seduction, sensuality and flirtation by poets , , , and accompanied by cocktails and canapés by

Thanks 📷

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https://vyrao.com/

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