17/12/2025
If your offer takes 5 minutes to explain… you’ve already lost the sale 😅
Here’s the simple Fortis framework our coaches use to pitch their offer in under 60 seconds 👇
1️⃣ Define the core outcome - super specific, no fluff
2️⃣ Build 3 core pillars that support that outcome
3️⃣ Add 2–3 sub-components under each pillar
Now you’ve got an offer that’s tangible, repeatable, scalable… and extremely easy to sell 👊
DM me “pillar” and I’ll send you the blank version so you can map out your own offer.