12/03/2026
Even the most senior business executives need support from time to time. The obvious choice may be a coach. Although the benefits of hypnotherapy are now increasingly recognised as achieving results of another level.
There is a fundamental difference between coaching and hypnotherapy:
The first talks to the intellectual mind; the second addresses that too but also the emotional part. And this is where the prime mover of human behaviour lies.
There is much common ground. The first part of a hypnotherapy session is solution focused just as in a coaching one: defining goals, imagining the new persona, what it would take to get there, reinforcing existing talents and so on.
Progress happens through gentle and challenging questions, not giving advice.
So far so similar.
The second part of the hypnotherapy session is its powerhouse.
Where the person enters into deep relaxation, huge shifts can occur. Old limiting patterns of thinking are released, allowing space for more productive thoughts and feelings to embed themselves.
It often feels magical. « I don’t know why I feel different but I do » is a frequent comment after a few sessions.
The fact is, it’s our feelings that govern our thoughts and our behaviour follows accordingly.
A coachee can rationally know what he/she should be thinking and doing, but putting it into practice is different.
Hypnotherapy speaks to those parts, other methods can’t reach, which is why it can be so transformative.
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