13/04/2026
Colour coding on is becoming increasingly common, particularly as policymakers and manufacturers seek ways to guide consumers towards healthier dietary choices.
A recent study conducted by researchers from Uniwersytet SWPS the UW-Oshkosh, and the UMass Amherst suggests that these visual systems are significantly more effective than traditional nutritional tables.
The findings, published in Current Psychology, indicate that the effectiveness of colour-coded labels lies in how the brain processes signals of benefit and risk.
Rather than requiring effortful interpretation, allow for rapid, intuitive judgements about a product’s healthfulness.
Study shows colour-coded nutrition labels help consumers make healthier food choices by simplifying risk and benefit signals.