AminoMan

05/04/2026

I was certainly less than 10 years old when I picked up a book about vitamins and minerals during a visit to my dad’s place. It had a blue cover and was a comprehensive guide to the role vitamins and minerals play in body systems. I was hooked. I guess the journey started there.

Growing up in an era when you amused yourself at breakfast by reading the back of the cereal packets over and over again.
Stepping into Nelson’s gym at 11 years old was another transitional, pivotal moment. Learning about training from the older hands at the gym, learning about nutrition as well. Sardines on toast and Minamino (a weird amino based syrup you added to milk), Joe Weider milk and egg protein shakes, which wreaked your guts.

The other places you could find information were, Muscle and Fitness magazines, the library (very limited texts) and WH Smiths, where I’d go after school and read through Arnold’s encyclopaedia of body building. Eventually saving up enough money to buy a copy. It’s still in my office.

There were a few Martial Arts books as well, Bruce Lees training system, was pretty good, various Shaolin books from the Martial Arts shops in China town on occasional visits to London. The Toa of Jeet Kun Do, is a master piece of philosophy and coaching advise for Martial Artists and anyone interested in performance improvement really.

What was also helpful was dad’s retraining as acupuncturist, Chinese herbs, adaptogens were just part of normal life, I guess.
I remember later, the birth of the internet around about the time I retrained myself as a nutritionist. Finally, a library right at home on the computer. Fast forward, we’re now in an age where your computer can also operate as a nutrition and performance specialist.

The advancement in AI technology means, needing a specialist to provide information in certain nutritional realms is becoming less important. Less necessary. However, there are still some real limitations to this area.

Here are, the core, real-world reasons people hire a nutritionist or performance specialist—grouped in a way that reflects both general population needs and high-performance contexts:
I’ve also included which bits AI can and can’t do.
The thing with this rapidly changing landscape is

1. Clarity in a Confusing Nutrition Landscape
Most people are overwhelmed by conflicting advice.
• Keto vs plant-based vs fasting vs carnivore
• Social media misinformation
• Supplement overload
They hire someone to:
• Cut through noise with evidence-based guidance
• Translate science into simple, actionable steps
• Build a plan that actually fits their life, lifestyle and unique character strengths
• Build a plan aligned with your DNA

AI can help with this. It cannot though, arrange a DNA or Blood test (more on this below). For this you need a specialist to refer you. That’s where I can help.

The other thing of course, is humans do better when they deal with other humans. Human connection, a vital spiritual resource can never be replaced with a machine, however complex the robots become.

Maybe Blade runner style we might get some synthetics at some point which are hard to distinguish from real humans, but we’re a few years away from this at the moment.
One of the key areas which is bread and butter for me = Body Recomp.

Want to lose over a stone of fat in 2-3 months, and gain 5-6lbs of muscle. Drop me a call. That’s what I just did since Christmas. Nice 

2. Body Composition Goals (Fat Loss / Muscle Gain)
One of the most common drivers.
• Fat loss without losing muscle
• Breaking plateaus
• Recomp (lose fat + gain muscle simultaneously)
Value provided:
• Structured macronutrient strategy
• Meal planning without obsessive tracking
• Adjustments based on real progress (not guesswork)

3. Energy, Fatigue & Daily Performance
Many clients don’t feel “ill” — they just feel subpar. You’ll know if you’ve been listening to my posts, systems biology needs to be understood to have maximum energy and zestiness.
• Afternoon crashes
• Poor sleep recovery
• Brain fog
• Low motivation
A specialist helps:
• Identify underlying drivers (blood sugar swings, deficiencies, under-fuelling)
• Hormonal balance
• Methylation patterns
• Breathing right
• Circadian optimisation
• Optimise meal timing, hydration, micronutrients
• Restore consistent energy across the day

4. Personalisation (Not One-Size-Fits-All)
Generic plans fail because people are different.
• Genetics
• Lifestyle (shift work, travel, family)
• Food preferences / intolerances
• Training demands
They want:
• A bespoke strategy
• Something sustainable long-term
• Adjustments based on feedback and data

Once you’ve gathered your data. Bloods, hormonal patterns and DNA. AI can help build out this strategy.

Once it’s built you can decide if you need a human coach, or if you are motivated enough, you can use machine based tools and learning to personalist and hone in your programme.
AI can also train you, but in my mind NOTHING replaces a good friend and training partner.
AI can’t hold pads.

5. Athletic Performance & Competitive Edge
For athletes or serious amateurs:
• Improve strength, speed, endurance
• Enhance recovery and reduce injury risk
• Peak for competitions
Specialist input includes:
• Periodised nutrition (training vs match days)
• Recovery strategies (protein timing, anti-inflammatory foods)
• Hydration, electrolytes, and ergogenic aids
I’ve been doing this for 26+ years, from Olympians to Premiership footballers, Hollywood starts and your mum. Check out www.mattlovellstrengthforlife.com

6. Health Markers & Blood Work Optimisation
More people are now data-driven.
• Cholesterol, glucose, HbA1c
• Hormones (testosterone, thyroid, cortisol)
• Inflammation markers
They hire experts to:
• Interpret blood work through a functional lens
• Link biomarkers → nutrition & lifestyle interventions
• Track improvements over time
Contact me if you want a block of consultations, a portal to access the tests or some help with your food and supplementation programming.

7. Digestive Issues & Food Intolerances
A major but often under-recognised reason.
• Bloating, IBS, reflux
• Food sensitivities
• Poor nutrient absorption
Support includes:
• Identifying triggers (not just eliminating everything)
• Gut-supportive nutrition strategies
• Structured reintroduction phases
AI can’t get you a stool test. 
You need one to optimise this area.

8. Behaviour Change & Accountability
Knowledge ≠ ex*****on.
• Emotional eating
• Lack of consistency
• “Start-stop” cycles
The real value:
• Accountability
• Habit-building systems
• Coaching psychology (not just meal plans)

This is an area which is AI safer for the moment. Mental Health coaching, positive psychology coaching, when layered into the factors above offers a unique approach. This is my approach.

9. Longevity & Healthy Ageing
Growing demand in 40+ clients.
• Maintaining muscle mass
• Bone health
• Cognitive function
Focus areas:
• Protein adequacy
• Anti-inflammatory nutrition
• Micronutrients (e.g. magnesium, omega-3s, vitamin D)
One of my favourite areas. Genetic methylation testing can accurately identify your biological age.

Find it out. Follow my planning and see this improve over the months ahead.

10. Time Efficiency & Convenience
High performers don’t want trial-and-error.
• Busy professionals
• Athletes with tight schedules
They pay for:
• Faster results
• Fewer mistakes
• Clear decision-making frameworks
From experts in the area. There’s not many true experts in high performance, psychology and nutrition.

11. Medical or Clinical Support (Alongside Doctors)
Not as a replacement—but as a complement. I just helped a client reduce his HBA1C, from 86 down to 38. His Dr’s said they’ve only seen this happen once in their career. If you work in functional nutrition you’ll know this happens all the time.
• Pre-diabetes / insulin resistance
• Hypertension
• Autoimmune conditions
Nutritionists help:
• Translate medical advice into daily eating habits
• Provide ongoing lifestyle support doctors often don’t have time to help with

12. Plateau Breaking / “I’ve Tried Everything”
A key emotional driver. If you are lost and want clarity, enthusiasm and motivation to change. You need an expert.
• “Nothing works anymore”
• Years of dieting with no lasting result
What they’re really buying:
• A new perspective
• Deeper analysis
• Strategic changes rather than more effort

The Underlying Truth
Most people don’t hire a nutritionist just for food advice.
They hire for:
• Certainty (what actually works)
• Confidence (this plan is right for me)
• Consistency (someone keeping them on track)
• Results (measurable change)
• Expertise…….

Join me for your best year ever. Spaces are understandably limited.

Matt Lovell is a specialist performance nutritionist with over 20 years' practical experience in elite sports.

11/03/2026

Morning,

A quick thought on something that quietly shapes most people’s lives without them really noticing it: how we use time.

This morning, woke up thinking about time. I got my list sorted (before opening phone).

Always important. Then I thought about priorities. Where am I spending my time? What's important, necessary and urgent.

I try to think about bottom line, food, bills, roof. Then trying to remain positive doing my tasks for my family and friends.

Then wider, how can I help everyone else? ❤️

How about you. How are you spending your day?

One thing I do to help me do everything above is eat well, train well and take all the stuff I make for people. www.aminoman.com 🔥 I also make sure, I exude as much positive love as possible to the people around me. Sending love. Have an excellent day. Read on for more:

Years ago, and later than I'd have liked I picked up a copy of the 7 Habits (Steven Covey). If you are into optimising, this is a great place to start. It's dense but worth it. I pushed through with my dyslexic brain, taking notes along the way. It was nothing short of a life changing experience.

So many times, in the journey I've thought I could have really done with a behaviour change coach, or just someone to tell me the basics. I learnt the hard way. By making mistakes. Maybe that's why now, I'm really interested in coaching and behaviour change.

Everyone talks about productivity, efficiency, optimisation and all the usual buzzwords. But strip it back and it’s much simpler than that. Your future self is largely determined by how you allocate your hours.

We all get the same 24.

The difference sits in what fills them.

A useful way of thinking about this comes from Stephen Covey’s Time Matrix, which breaks our daily activities into four boxes. It’s simple, but surprisingly powerful once you start looking at your own day through this lens.

The first box is Important and Urgent. This is crisis management territory. Deadlines, emergencies, problems that suddenly demand your attention. Life throws these at everyone. The issue is when too much of your week ends up here. Living permanently in this space creates stress and reactive decision making.

Then you have Important but Not Urgent. This is where the real progress happens.

Training. Planning. Learning. Looking after your health. Building relationships.

These things rarely shout for your attention. They quietly sit there waiting to be prioritised. Ignore them for long enough and they eventually move into the crisis box.

A neglected body becomes a health issue. Poor planning becomes a deadline panic. Unmaintained relationships become distance.

The third box is Urgent but Not Important. Interruptions live here. Other people’s priorities. Random meetings that don’t really move anything forward. Modern life is very good at pulling us into this space. Emails, notifications and requests can fill entire days if you allow them to.

Finally there’s Not Urgent and Not Important. Scrolling. Low value entertainment. General time leakage.

Everyone needs some downtime, of course. The issue isn’t rest. It’s unconscious time drift.

The interesting exercise is simply to track your time for a few days.

Write down what you’re doing. Write down what you’re thinking about.

You’ll quickly see patterns appear. Time leaks. Energy drains. Areas where attention is being spent without any real return.

Once you see it, it becomes much easier to adjust.

Most of the improvements people want in life actually sit inside that second box — the important but not urgent space.

Eat properly. Sleep deeply. Train consistently. Invest in relationships. Think clearly about the direction you're heading.

These things don’t usually feel urgent in the moment. But they quietly compound over months and years.

A strong body. A calm nervous system. A supportive network of people around you.

All of that is built in small, regular deposits of time.

And if you want a simple daily foundation, it’s hard to beat the basics:

Eat well. Sleep properly. Train your body. Use good tools and nutrition support when they genuinely help.

Nothing glamorous. Just consistent investment.

Small daily actions, repeated over long periods, tend to produce the outcomes most people assume come from something more complicated.

In reality, they usually come from simply spending more time in the right box.

Natural formulas to support health and fitness goals created by Elite Nutritionist, Matt Lovell. Sleep, recover, perform and train better. Amino Acid, vitamin, mineral and botanical formulas designed for elite performers.

11/03/2026

Morning, A quick thought on something that quietly shapes most people’s lives without them really noticing it: how we use time. This morning, woke up thinking about time.

07/03/2026

Cognitive Reappraisal Reframing Stress and Arousal Concept Cognitive reappraisal is a psychological strategy in which a person changes how they interpret a situation in order to alter its emotional impact. Reframing is the phrase commonly used in this space.

06/03/2026

Mindfulness & Attention Training Concept I don't know about you, but my default mode network (internal chatter), well he / she's a bit of a so and so. A technique, I got some laughs form once was my way of stopping the chatter in it's tracks.

05/03/2026

My Journey Into Mindfulness Looking back, the word “mindfulness” wasn’t something we used. In those days it was simply called meditation.

04/03/2026

Gratitude & Positive Affect Concept: Gratitude is one of the most reliable psychological tools for increasing positive affect (feelings such as calm, appreciation, optimism, and contentment) while simultaneously reducing depressive rumination—the tendency for the mind to repeatedly focus on proble...

03/03/2026

Strengths-Based Sleep Routine Concept: Identity-congruent habits increase adherence and reduce internal resistance (identity-based motivation). Mechanism: When behaviour aligns with self-concept, cognitive friction decreases, improving consistency.

21/01/2026

GOAL SETTING THOUGHTS

Goals = Favourable Outcomes. Relies on a series of actions or habits in order to attain a goal.

Goals Involve a belief in a better future. Goals are the direction you need go. Habits form the daily actions and rituals you need in order to attain your goals.

A belief in a better future, well, this involves Hope. The science of hope involves the belief in a better future, combined with agency, belief you can get there along with a plan to get you there.

Plans need to be adaptable. If at first you don’t succeed, try, try again.

Agency or self belief. Is sometimes called self-efficacy. If you want to achieve something you need to believe you can get there. You need to have a vision.

Self-belief can be built via self control, which builds confidence. Self belief relies on your own previous successes or if you are new to your journey look at other individuals and how they have achieved success and learning from those behaviours and methods you’ve seen bring success to others.

When we want to change something we will need will-power and discipline in order to do so. The key to longer term habit changes is using will power to establish rituals and habits which run on autopilot. This is sometimes called meta-programming and we can think if this as a human behaviour algorithm.

When I do this, then I do that. This will take will power and decision making out of the habit. You become what you repeatedly do. First we make out habits then our habits make us. Our habits then ultimately form part of our identity whether we want them to or not. This is sometimes called the if, then principle.

Will power is s finite resource. It can become depleted with too many input or decisions are needing to be made. It’s also depleted when we feel fatigue or low blood sugar. Lower will power can sometimes mean it’s harder to remain disciplined.

Self-control or discipline builds self belief and self-confidence. Part of self-control is learning the art of delayed gratification. This is potentially learning the need to sacrifice an immediate gratification for something of greater value in the future.

Gratification is closely related to dopamine release in the brain. Or reward. When we form new goals we need to form new rewards as part of resetting the habit loop. Starting new habits is different to stopping old habits. Forming new positive habits can help you work towards your goals. Stopping old inhibiting habits which are holding you back from success can also help you move forwards.

In order to believe you can attain a new habit. You need to have the ability to carry out the habit. You also need motivation. Plus a prompt. This is BJ fogg. Behaviour change model.

When we fail to attain a new behaviour it’s usually because one of these elements is missing, or too far away. Prompt, behaviour and reward.

The habit loop. Cue, Habit reward. Make it so easy to do it’s impossible not to do. Tiny Habits.

When we want to remove a bad habit it’s good to put space between the craving and the reward. Removing the cue, reducing your exposure.

Remove the stuff from easy access, make yourself think before you grab the snack or the phone, or the drink or the addictive substance.

Add a step or a gap between you and the behaviour.

Make yourself accountable. An online group is excellent for this purpose! Get yourself an accountability partner.

Write down all the good things about ceasing the habit. Make the habit unattractive. Write down everything which is bad about the habit.

Commit to your new behaviours. Reward yourself for sticking to them. Make a new identity associated with your new healthier habits. “That’s like me” or acting “as if” are too ways you can adopt and reinforce new behaviours and identities. After you complete the new habit. Say “that’s like me” and give yourself a little hi five.

When you slip up. We’re all human after all, Simply note the reasons why and plan out a better scenario for the next time. Win or Learn Style.

Motivation wise. Our motivation will be built on our expectancy (how likely you will get pay off from taking action) X Value (how highly you value this pay off).

We have to balance these aspects of motivation with the things which reduce motivation these are impulsivity (distraction and addiction) X Delay the time it takes to repair the rewards.

Motivation will also require good levels of energy and zest. Which means taking care of your nutrition, training, sleep, work and love aspects of your life.

So we can see here to make things motivating we need shorter term rewards, low levels of distraction combined easy wins combine well with maintaining a high value in the outcome and the process.

Valuing your new goals will help you align your vision of a different future a different version of yourself with your identity and value structure.

Some people say if you are living in line with your values. You potentially don’t need advanced goal setting strategies. Rather a series of task rituals should suffice.

If the ability to carry out a new behaviour is overwhelming you need to break it down into smaller chunks. Hence the title of the book Tiny Habits.

This leads us onto talking about the power of the compound effect. Little things done frequently enough amount to massive changes over time.

Goal spheres. Are also interesting. You might be killing it in the business space but lacking in the exercise and relationship spheres. Or vice versa. One things for sure controlling zest, energy, via sleep, exercise and diet, will enable better energy for crushing love and work goals.

Different areas of our lives will have different aspect of goal setting. For example improving sleep will have a series of strategies which might be different to improving your relationship with your partner.

For sure though once you have positive goals in the important areas of your life this can have general positive effects in all areas of your life.

Some habits are key stone habits. These have a cascade effect. Fixing one can lead to positive outcomes across other goals. A good nights sleep can help you control cravings which can lead to better food choices, improved body composition and then confidence in forming new romanic relationships or strengthening current relationships.

If you are leading groups or people or wanting to be a positive role model then being the change you want to see can be really inspiring for those around you.

Deciding what goals and new habits you want to adopt requires a few things to be in place:

Self-Awareness. Readiness to change. Measuring change.

Away from Goals. Towards Goals. Intrinsic motivation and extrinsic motivation. Awareness. Around all these areas and your vision of a better future.

Where are you in the cycle of change? Ready to kick off or still pondering?

Not aware you need to change? Well maybe you are already living according to your values. X

11/01/2026

PART 4. “The Human Systems of High Performance” Bringing it Together ✔ High-performance lifestyle coaching ✔ Mindset & psychology frameworks ✔ Sleep transformation protocols ✔ Relationship-supported behaviour change ✔ Integrated health optimisation journeys You can join into this signa...

22/11/2025

The Amino Man Black Friday Supplements Sale is NOW ON. Shop our most effective formulas for energy, immunity, recovery, performance, and overall wellbeing are now available at the lowest prices of the year.

https://aminoman.com/collections/black-friday-supplements-sale-2025

07/11/2025

Awaken Your Limitless Focus

The next evolution in cognitive performance has arrived.
Because your mind deserves more than just motivation — it deserves activation.

THE SCIENCE OF SWITCHING ON

You know that feeling when everything clicks — when your thoughts are clear, your focus sharp, your energy smooth and sustained?

That’s not luck. It’s chemistry.

Our advanced neural-activation formula combines 13 bioactive ingredients that power your brains and body energy engines (the Mitochondria), protect neurons from oxidative fatigue, and supercharge focus through neurotransmitter optimisation.

Every serving is precision-calibrated for flow-state and mitochondrial activation.

INSIDE THE FORMULA: THE FOCUS ENGINE

Each 3-capsule serving contains a synergistic blend of nutrients designed to target every level of cognitive performance:

Good bye Brain Fog
Ingredient Function

Vitamin B Complex (B1–B12) Neural signalling, energy conversion, mood balance

Huperzine A Enhances memory, learning, and mental clarity

PQQ + CoQ10 Revitalises mitochondria — your brain’s energy factories

Acetyl L-Carnitine + Alpha Lipoic Acid Boosts focus, longevity, and cognitive energy

Folate (L-5-MTHF) Supports neurotransmitter synthesis for calm confidence

This is clean, steady cognitive and mitochondrial fuel — not a caffeine spike. You don’t just feel awake; you become awake.
In terms of amounts per serving we never skrimp on actives, check them out:

90 Capsules per pack Per 3 Capsule Serving
Vitamin B1 (Thiamine HCI) 25.0 mg
Vitamin B2 (Riboflavin 5'Phosphate) 10 mg
Vitamin B3 (Niacin) 25.0 mg
Vitamin B5 (Pantothenic Acid) 25.0 mg
Vitamin B6 (Pyrodixal 5'Phosphate) 10.0 mg
Vitamin B12 (Methylcobalamin) 0.5 mg
Folate (L-5-MTHF) 0.4 mg
Biotin 0.5 mg
Huperzine A (from 20mg Huperzia Serrata 1% Extract) 0.2 mg
PQQ 20 mg
CoQ10 199.8 mg
Acetyl L Carnitine 1000 mg
Alpha Lipoic Acid 600.0 mg

THE NLP PERFORMANCE RITUAL
Step 1: Take 3 capsules.
Step 2: Breathe deeply.
Step 3: Say — Focus. Energy. Precision.

This NLP anchoring ritual locks the feeling of clarity into your nervous system.

Each time you repeat it, your brain associates those words with peak cognitive flow — creating a neurological shortcut to performance on demand.

Over time, you don’t just rely on the supplement — you train your brain to summon focus naturally.

This is great actually. As you learn to control your mental energy, focus, and clarity with or without the supplement!

PSYCHOLOGICAL EDGE: WHY IT WORKS

Our mind doesn’t respond to logic — it responds to state.

This formula optimises both the chemistry and the psychology of high performance:
• State Priming – Feel mentally “switched on” before tasks, calls, or workouts.
• Emotion-Link Conditioning – Create a subconscious link between focus and pleasure.
• Future Pacing – Picture your future self-performing with calm intensity — your brain begins mapping that reality today.
When biochemistry and mental programming align, performance becomes effortless.

REAL ENERGY. REAL CLARITY. REAL RESULTS.
• ✅ Sustained concentration without jitters
• ✅ Sharper memory recall and decision speed
• ✅ Clean, calm confidence from optimal neurotransmission
• ✅ Reduced brain fog and fatigue
• ✅ Peak mental stamina all day long

You don’t need another boost.

You need a neuro-upgrade.

THE MOMENT OF DECISION
You’re already imagining how it feels — the crisp focus, the flow, the energy.

That’s your future self-calling.

Step into focus. Step into flow. Step into your next level.

Start your neuro-upgrade today.

www.aminoman.com search EMS

(Limited early-batch availability — next production run ships in 3 weeks.)

Disclaimer

This product is a dietary supplement designed to support cognitive function, focus, and energy.
It is not intended to diagnose, treat, cure, or prevent any disease.
Results may vary between individuals, and the effects described are based on user feedback and supporting nutritional science — not guaranteed medical outcomes.
Always consult your healthcare professional before beginning any new supplement regimen, especially if you are pregnant, nursing, taking medication, or have any pre-existing medical conditions.
These statements have not been evaluated by the Food and Drug Administration (FDA).
Keep out of reach of children.
Store in a cool, dry place.

Natural formulas to support health and fitness goals created by Elite Nutritionist, Matt Lovell. Sleep, recover, perform and train better. Amino Acid, vitamin, mineral and botanical formulas designed for elite performers.