12/05/2025
A NEW ERA BEGINS: AuraTransformation™ has a New Director.
At 8.35am on January 30th, 2025 I officially became the legal owner, guardian, and Director of AuraTransformation™. This announcement is a very proud moment for me and one of the biggest honours of my life.
In July 2024 an email arrived from Carsten Sennov asking if I would like to take over the Trademark for AuraTransformation™. What was initially an inquiry about some admin, became a life changing decision for me.
I allowed myself to feel the responsibility of carrying forward the flame of Anni Sennov’s legacy, a body of work that reached all corners of the globe. I felt the call to protect, evolve and expand a body of work that has already transformed over 100,000 lives.
I knew I could, because I have been preparing for this all my life.
If I was to become a guardian of this work it would have to be done in a way I could pour my full life force and love into the work. So with great care, and love for Anni’s legacy, Carsten and I went through a process of negotiation and legal handover of all Intellectual Property, concepts, written materials and more.
In January it was signed, a very honourable passing of the torch.
Since the beginning of the year, I have been working behind the scenes laying the foundations for this next chapter.
The AuraTransformation™ Academy is now taking form, with a new structure, new strategy, new ways of working, and fresh energy.
Behind the scenes, I have been working with the existing Instructor team as well as rewriting all foundational documents, updating contracts and waivers to ensure ethical, protected, and legally sound practice. It’s been very time consuming and meticulous work, but vital to strengthen what we’re building.
This robust framework will support Instructor training, Aura Mediator™ development, and client onboarding, aligned with both modern consciousness and technology.
The vision is becoming clearer on how to bring this work to a wider audience.
This is why I’ve been quiet. But that’s about to change.
We’re entering a new era for this incredible work, and below, I invite those who feel called to walk it with me.
HONOURING ANNI SENNOV
AuraTransformation™ (AT) was birthed in 1995 by Anni Sennov, a truly phenomenal woman that impacted so many of us.
Anni saw far into the energetic future of humanity and translated what she witnessed into a system the rest of us could learn, feel, and apply. She was one of the pivotal anchors and guardians of the New Time energies on this planet. Her body of work has been translated into multiple languages, taught all over the world, and practiced by thousands of Aura Mediators across the globe-who have helped adults bridge into the New Time. Such rewarding work.
The AuraTransformation™ phenomena and body of work has been amassing wisdom and best practice for over 30 years. The Aura Mediator Course™ have changed lives, not just for clients, but for practitioners as a profound initiation and catalyst of expansion.
AuraTransformation™ and the Aura Mediator Courses™ have been shaped by many brilliant Instructors over the years. Each left their mark, and their contributions are deeply honoured.
Anni’s passed in the summer of 2019, leaving behind a blazing legacy. She was a pioneer that reshaped thousands of lives, and her transition marked a turning point for us all. Like many healing schools that lost their founder, we entered a time of uncertainty.
Our work is inherently in person, and with the global pandemic arriving soon after, put a halt to worldwide momentum in expanding the AuraTransformation™ Network.
I want to thank Carsten for his dedication to Anni’s work, and for holding the flame and guiding the school through the uncertain years that followed.
And to Johanna, my dear friend and colleague, who stepped in as Director the last years, your support behind the scenes has been invaluable.
I want to thank every single Instructor, Aura Mediator™, student and supporter who has been part of the journey so far, our work is not done, and I ask who will to step into a new era?
WHO I AM
I am 43 years old, Danish and Welsh by blood, Swiss born, schooled in an international community, and single mother to a brilliant daughter, now 18. I have undergone complete life transformations, down to the cellular level. I have walked through many initiations as a teacher and leader. I’ve run a successful business in the Healing Arts, facilitating transformations for 1000s of clients for over 11 years, and I am also an artist and painter.
I have dedicated 11 years of my life to AuraTransformation™. I never lost my love and faith in this work, even through the hard times. My heart burns for it and when I teach courses I know that I am exactly where I am meant to be.
When I first heard of AT, my body knew instantly this was for me, and was going to be a big part of my Dharma, my life’s path. I couldn’t explain it then, but it makes sense now. It completely changed my life for the better.
I had my AT in 2013 and it was such a huge and powerful transformation for me, that I jumped into training in 2014, and within a few months was on extra training with Anni in Finland. Within months of that I debuted my AT career in Cape Town, South Africa.
Eventually it took off for me in the UK, and I travelled up and down the country doing talks and AT-ing people. I was on fire for this work. I ended up introducing AT in Switzerland, Canada, Taiwan, Australia, Scotland and Kansas. Because of all my travel my courses have always been very international.
I was invited to become an Instructor in 2018, trained by the brilliant Johanna Saari, and it culminated in my final trainee program, the largest group in the UK, held in London in early 2020, just days before lockdowns began.
Over the years, I have contributed significantly to how courses run today. The method we now use to teach the Balancing sequence was my creation, approved by Anni herself. In 2018, Johanna and I developed more robust training materials, and two years ago, I dedicated over 200 hours to rewriting and updating the entire course content.
In terms of my credentials: I graduated with a First Class Degree and Masters in Business & Behaviour in Organisations and I have worked in all types of organisations. Now, I am a business mentor for Practitioners of the Healing Arts, and a multidimensional Kinesiologist, with over 20,000 hours of transformational client & group work and deep expertise in visibility, energetics, and strategic business building. I’ve founded and led five online programs, including Visibility Gateway and Heart Retrieval, that have run more than 50 times that have been utterly life changing for many.
A moment I hold dear to my heart, was one of my last conversations I had with Anni, she said "you remind me of me, your wisdom pours out of you from unknown places, you will go far with this work, but first put the time in". I believe I have put the time in, and that she would be very happy that I am Director now.
I do believe I was born to do this work. I hope to do a very good job for all of you involved.
Apart from saying hello! And to expect some changes to come I have a few Invitations.
INVITATIONS:
1. BECOME AN INSTRUCTOR
I’m calling in the right people for this next chapter. Those with a deep love for this work. Those who are steady, grounded, and ready to hold space for others.
If you’ve begun Instructor training in the past, or stepped away but feel the pull to return, this is your invitation.
If you’re an experienced Aura Mediator™ who knows it’s time to step into the role of teaching and guiding others, I invite you to also reach out.
It’s big work. It’s rewarding work. And we need strong hands and clear hearts to carry it forward.
Please fill out the Become an Instructor form below and will be in touch for a call.
2. BECOME AN AURA MEDIATOR™,
We have Instructors in Finland, Majorca, Norway, USA, UK, and Sweden. So do watch this space for course announcements.
My next course will be 8th - 14th July outside Edinburgh.
If you are AuraTransformed and feel called to train as a practitioner, please fill out the Become an Aura Mediator™ form to register your interest for this AND future courses.
Being able to AuraTransform others is powerful, important work.
You’ll learn how to expand consciousness, bring clarity and strength to individuals and families, and support the energetic shift that so many are ready for.
3. SUREVEY FOR ALL AURA MEDIATORS
Please take a moment to fill the form below and let me know what you would like to see in our network and this is your chance to show interest in being part of the next steps. I would love to get an idea of who is out there! Thank you.
>>> WORK WITH US? We are also looking for people that want to work with us, as well as social media managers that understand our language- there is room to express that in the survey too.
Once I have responses I will prepare an Aura Mediator™ Activation call. Watch this space for announcements from instructors too.
Filling out these forms will help us streamline communications and invite the right people into the right rooms at the right time. Please don't private message or email me- use the form so I have ALL the communications in one place. Thank you.
LEGAL DISCLAIMER. For everyone still working as Aura Mediators and Instructors, all contracts you signed remain intact and all client waivers remain essential- you can change the name of Director to my name for your protection.
As the legal owner, part of my role is to protect this body of work from dilution or plagiarism. My aim is to honour the purity and power of this lineage while building something that can stand for years to come.
Thank you for being part of this legacy.
Thank you for believing in the work.
Let’s co-create the future of AuraTransformation™.
My final note, thank you so much for your patience, not only over the last few years, but for me now as I find a path forward with such a huge legacy sprawling across so many countries, dropbox files, and social media accounts 😀 My dream is big for AuraTransformation™ and I can not wait to hear who is in for the next steps.
Hands in!
With all of my best to you all,
Sarah Jennings
Director of The AuraTransformation™ Academy
