Elder

We help connect you to the right carer for your live-in care needs. Find out more about our live-in care services by calling us on 0333 150 2350.

We’re open 9am-6pm on weekdays and 9am-5pm on weekends

If you’re trying to contact us out of hours, please drop us an email to hello@elder.org

Please also see our Privacy Policy: http://bit.ly/2IrTxuY

16/11/2025

Temperatures in the UK are due to drop significantly over the coming days.

Winter can be a particularly difficult time for older people. The bad weather and colder temperatures can bring specific challenges, and older adults are more vulnerable to health issues like flu.

- Older people may not always feel the cold as intensely, or they may under-heat their homes to save money, leading to unhealthy indoor temperatures.

- Wet and icy conditions significantly increase the risk of serious falls due to reduced mobility and slower reaction times.

- Bad weather can increase isolation and loneliness when leaving the house becomes difficult or impossible.

So make sure to check in regularly on loved ones, friends, and neighbours. Call ahead, offer to deliver supplies, and follow our useful tips to help support them through the winter.

Read our full guide to staying safe and warm this season: https://www.elder.org/elder-tips/staying-safe-autumn-winter-older-people-in-cold-weather/

14/11/2025

Elder weekly roundup 🎉

1. A warm welcome: This week we welcomed our new Senior Care Advisor, Nikita, who’ll be supporting families and their loved ones as they begin their care journey. We’re so excited to have her on the team.

2. Work anniversaries: A huge congratulations to Mark, our PR & Brand Marketing Lead, who celebrates 1 year at Elder — and to Euan, our Sales Manager, marking an incredible 5 years with us. Thank you both for everything you do.

3. Behind the scenes: Founder and CEO Pete, and Social Media and Marketing Executive Robyn shooting some exciting content initiatives.

4. A special celebration: We’re thrilled for our Head of Service, Karolina, who returned from a magical trip to Madrid engaged! Congratulations to the happy couple. 💍✨

5. A little balance: And of course, no week is complete without a team moment, this time, a well-earned pizza lunch shared together.

Here's to another great week!

13/11/2025

As the nights draw in and temperatures drop, we’re thinking about the challenges our elderly loved ones face — from staying warm to staying connected.

Our team shared their biggest concerns this winter — what are yours?

Take our short survey: https://www.surveymonkey.com/r/JVFDVK9

12/11/2025

What’s your biggest winter worry for an elderly loved one?

We're halfway through our national winter care survey, and we’re humbled by the number of people who have responded.

Your perspective will highlight the true risks of falls, isolation, and hospital admissions that only a family truly understands. This data is essential for holding decision-makers accountable and pushing for real change.

Click the link to share your top concerns: https://www.surveymonkey.com/r/JVFDVK9

Reminder: You could win a £250 Amazon voucher just for participating!

11/11/2025

Here are some ways to keep a loved one hydrated:

- Try decaf drinks and soups if they are struggling with water
- Offer tasty hydrating foods (even ice-lollies are a great way to add additional fluids!)
- Encourage fluids earlier in the day

These small changes make a big difference to health and comfort.

Read our full guide to tackling dehydration in older adults: https://www.elder.org/care-guides/24-hour-care-at-home/dealing-with-dehydration-elderly/

What have you found keeps a loved one hydrated?

09/11/2025

Have you noticed subtle changes in a loved one?

Sometimes it’s the small shifts that tell us something bigger is happening — misplaced items, difficulty finding words, or unusual financial decisions.

If you’re starting to see these signs, it could be the early stages of Alzheimer’s.
Understanding what’s happening is the first step toward getting the right support.

Learn more about recognising early-stage Alzheimer’s and what you can do next here: https://www.elder.org/alzheimers-care/early-stage-alzheimers/

07/11/2025

10 years of Elder, and a new Elder HQ 🎉

A round up of a very special week:

1. Founder and CEO, Pete, on our first official day at the new Elder HQ!
2. Our new meeting room names, which all hold a significant meaning at Elder:

- Rotherham: Our first carer's location, and they are still with Elder!
- Britcliffe: In honour of Andy Britcliffe, our CPTO.
- Deal: Where Pete's Grandmother Frances, the inspiration behind Elder, lived.
- Kendal: The location of our first ever care placement.

3. The Elder team.
4. A celebratory pastry breakfast.
5. Finally, we can't forget the personalised Elder sweet treats.

Here’s to the next chapter — continuing to grow, innovate, and make life better for loved ones and their families every day.

06/11/2025

Alzheimer’s symptoms that Penny recognised in her mum.

In this touching video, Penny shares her mum’s journey with Alzheimer’s, from the early signs and diagnosis, to how one-to-one care at home has made all the difference.

She talks honestly about the changes she’s seen, how activities like dementia cafés help bring little pieces of her mum back, and the comfort of having a carer who’s been by their side for years — someone who’s become like family.

For more information about the symptoms of Alzheimer's, visit: https://www.elder.org/dementia-care/dementia-care-11-signs-of-alzheimers

05/11/2025

Your voice matters: Tell us your greatest concerns for an elderly loved one this winter.

Elder is commissioning a major national survey to find out what concerns families the most.

Your anonymous answers will be used to generate exclusive data that we will share with MPs, the NHS, and national media, helping to shape the social care sector for the better.

Take the one-minute survey now: https://www.surveymonkey.com/r/JVFDVK9

Bonus: Complete the survey to enter a draw to win a £250 Amazon gift voucher!

04/11/2025

You deserve choice when it comes to who cares for your loved one.

We shortlist carers based on your loved one's unique requirements and let you speak with them to choose the one you like best.

The process is streamlined to make things simple during what is often a stressful time:

1. Share your care request - Tell us your care requirements using our request form, including the type of care you're looking for, any specialist skills you need, and what daily life looks like.

2. Select your carer - You'll start receiving profiles of suitable self-employed carers within 24 hours. Chat with them online or arrange a phone or video call before choosing who you like best.

3. Manage care - Once your agreement with your carer begins, use your MyElder account to chat with them and the Elder team, manage your schedule and care information, and find respite cover if you need it.

To learn more about choosing a carer and read stories from families like yours, head to: https://www.elder.org/live-in-care/

02/11/2025

Bonfire Night is just around the corner.

While many of us enjoy the celebrations, for some older adults—especially those with dementia, fireworks can be genuinely distressing.

The loud bangs, sudden flashes, and smoke can trigger anxiety, confusion, or worsen existing health conditions. For those who served in the military, the sounds can bring back difficult memories.

Small changes can make a real difference:

- Close curtains early to reduce flashes
- Turn up familiar TV shows to mask the noise
- Try white noise or calming music
- Create a cosy alternative celebration at home

If you're caring for someone who finds fireworks overwhelming, our full guide covers everything from checking local display times to creating a calm, comfortable space at home.

Read more via the link in our bio.

31/10/2025

Elder has been named the UK's Number One AgeTech company 🏆

Our mission is to reinvent what it means to age. To change conversations and perceptions, so that getting older doesn't mean giving up choice, independence, or where most elderly adults prefer to live—the comfort and familiarity of their own homes.

Since 2015, we've connected over 6,000 families with carers across every postcode in Britain, delivering more than 15 million hours of care.

Thanks to Beauhurst for the recognition.

Read the full article here: https://www.beauhurst.com/blog/uks-top-agetech-startups/

Address

Floor 1, 230 City Road
London
EC1V2QY

Telephone

+443333635147

Website

http://elder.org/

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Our Story

Elder is a leading live-in home care provider in the UK that helps match hundreds of individuals with trusted professional carers seven days a week. From morning and bedtime help to medication reminders and companionship, your needs come first. Here's how Elder works: 1. Share your needs - Talk to one of our Care Specialists or fill out our online form and we’ll get back to you. 2. Find your match - We have a fantastic team of experienced carers who are ready to provide the care you need. 3. Stay in touch - We support you every step of the way to make sure you’re happy with your care experience. Get started today at www.elder.org/find-a-carer