Elder

24/07/2025

What is the difference between in-home care and a care home? One-to-one care and support.

Just ask live-in carer Lynne, who previously worked in care homes and facilities for over 30 years.

“You’re given a half an hour slot (in a care home). That means you have to get them out of bed whether they like it or not, wash them, shove their breakfast in front of them and you’re off.

"When I worked in care homes, I was constantly late because I felt bad for the person.

"I never ever feel guilt when doing live-in care because they’ve got all the time in the world."

Lynne wholeheartedly believes that living at home is the most empowering and comfortable environment for older people. That's why she moved to Elder.

"If I had a loved one that needed care, I would move heaven and earth to make sure they stayed at home," said Lynne.

To read more about Lynne's story: https://bit.ly/4f5Bnx3

23/07/2025

Caring for a loved one with Alzheimer’s? You’re not alone.

Whether you’ve just received a diagnosis, or are navigating the day-to-day challenges, we know how overwhelming it can feel. From changes in memory and behaviour to finding the right care at the right time is when the right support truly matters.

Our guide to Alzheimer’s care covers each stage, with practical advice, home adaptations, and emotional support for both you and your loved one.

Because great care isn’t just for them - it’s peace of mind for you, too.

🔗 Read the full guide: https://bit.ly/4m27xeY

22/07/2025

“Jane is exceptional.”

That’s how one family described the dedicated carer we matched them with to support their mum, who’s living with dementia.

With thoughtful communication, expert care, and a calm, respectful presence, Jane provides more than just day-to-day support - she delivers the kind of companionship and trust that makes all the difference.

From mealtimes and personal care to emotional connection, Jane helps this family feel support and reassurance.

At Elder, we focus on supporting families and older adults by offering flexible, personalised care. With the support of our Elder Care Advisors, you can speak with and choose your carer before placement, giving you complete confidence every step of the way.

Because great care isn’t just for your loved one - it’s support for you too.

To learn more head to: bit.ly/4mSbmF8

20/07/2025

“I know we need help… but I don’t know where to start.”

If that sounds familiar, you’re not alone. Many families reach a moment where they know something needs to change. A parent or loved one needs additional support — but the process feels unknown and overwhelming.

At Elder, we’ve supported over 5,000 families through that exact moment. From choosing a trusted carer, to using our MyElder app to stay informed and involved — no matter how far away you are — we’re here to make it easier.

- Choose your own carer
- Share updates with siblings or family
- Track progress, day to day updates and stay in the loop
- Get expert support and advise when you need it

Because this isn’t just about your loved one getting the care they need — it’s about you having support and peace of mind too.

18/07/2025

🎉 We’re proud to share that Elder has been named one of the UK’s Top 50 Health Technology Creators for 2025 by BusinessCloud.

As the highest ranked live-in care company on the list, this recognition reflects our commitment to combining human-first care with innovative technology — empowering families to find trusted, self-employed carers and receive high-quality, personalised care at home.

From our MyElder platform to our matchmaking technology and expert clinical support, everything we build is designed to bring peace of mind to families and freedom to those receiving care.

A huge thank you to our carers, teams, and the families who trust us every day. We’re just getting started.

Take a further look at our feature here: bit.ly/44TJhVI

17/07/2025

Dementia vs. Delirium – How to Recognise an Emergency.

Our Clinician here at Elder, Alexis, has provided insight into what to look out for:

When caring for someone with cognitive issues, spotting the difference between dementia and delirium is essential to ensuring appropriate and timely care. Delirium is a medical emergency, fast recognition and action can prevent serious harm.

When to Act Fast – Emergency Red Flags
Call 111 or 999 if the person:

- Becomes suddenly confused or disoriented
- Uncharacteristically hallucinates or becomes paranoid
- Is unusually drowsy or difficult to wake
- Has a sudden change in mood or agitation
- Shows signs of infection (e.g., fever, chills, pain passing urine)
- Has a fall or head injury with confusion

Trust your instincts: sudden, unusual behaviour is not normal ageing.

- Carer Action Plan – What You Can Do
- Know their baseline: be familiar with what’s normal for them.
- Check for infection signs: especially UTI or chest infections.
- Monitor meds: delirium is often triggered by new medications or missed doses.
- Stay calm & reassuring: speak slowly, use familiar cues.
- Keep hydrated: dehydration is a common and preventable trigger.
- Document changes: note time, behaviour, any physical symptoms.

For more care advice, insight or to speak with a trusted member of the team, head to www.elder.org or call us on 0371 454 3966.

16/07/2025

Meaningful engagement matters—especially in dementia care.

At Elder, we understand how important it is to create enriching, positive moments with your loved one. That’s why we’ve shared 16 stimulating dementia-friendly activities to help support memory, connection, and wellbeing at home.

From music and puzzles to nature walks and gentle exercise, these ideas can make each day more meaningful.

🔗 Read the full article: bit.ly/44wA7iW

15/07/2025

🌟 “Trevor is our shining star!!!”
When families find the right carer, something truly special happens.

Trevor has built a wonderful bond with Vivienne’s uncle — showing care, compassion, and going above and beyond every day. These are the kinds of connections that make in-home care so powerful.

That's why here at Elder, we strive to provide choice and peace of mind to the care recipient and the family. Using our match making technology, this allows for you to view carer profiles, understand their interests and expertise, and speak with them before placement.

It's not only care for them, but it is support for you too.

To learn more, head to: bit.ly/4mSbmF8

13/07/2025

Trust and peace of mind—that’s what this family found with Elder.

Unlike traditional care agencies, we empower families to speak with and choose the right carer—someone who not only meets care needs, but shares hobbies, values and interests too.

Our MyElder Platform and matchmaking technology make it easy to find a great fit, quickly. And our dedicated Elder Care Advisors are there to guide you every step of the way.

This review shows what happens when families are truly supported to make the best choice for their loved one.

We’re proud to be changing the way care works—flexible, personal, and built on trust.

👉 To learn more or if you'd like to speak with one of our expert Care Advisors who will support and guide you, head to: bit.ly/4mSbmF8

01/07/2025

Heatwave alert!🔥

For older adults, and those living with dementia, a heatwave can be a real danger if the right precautions aren't taken.

Elder's clinical team have put together practical tips to help look after yourself and/or a loved one this summer:

Protect your elderly loved ones during the summer heatwave in the UK with these essential safety tips and precautions.

25/06/2025

We have some exciting news to share – Elder has been shortlisted for BusinessCloud's HealthTech 50 ranking for 2025!

This annual ranking celebrates the UK's most innovative companies creating technology for healthcare, and we're incredibly proud to be recognised.

At Elder, technology combined with the unwavering support from our dedicated care advisors is truly at the core of everything we do, ensuring quality live-in care.

The final ranking is decided by a combination of expert judges and, crucially, your votes!

If you've valued our services, please take a moment to vote for us here: https://businesscloud.co.uk/healthtech-50-vote/

22/06/2025

We couldn't agree more with ’s stark warning in the report: "The social care system in England is broken."

For families balancing work and caring for elderly loved ones, the true cost of inaction is emotional & deeply personal.

There's a rising demand for support, yet access to it is decreasing.

At Elder, our dedicated self-employed carers offer a vital solution, by enabling independence, and providing around the clock 1-1 care at home.

By providing in-home care tailored specifically to loved ones' needs, we're easing the burden on families and helping bridge the 'unmet needs' gap. We're allowing loved ones to remain in the comfort of their own home, surrounded by familiarities and the things they love.

We're enabling the care your loved one deserves, whilst providing support for you.

To find out more about in-home care with Elder, visit bit.ly/4mSbmF8 🏡