Eddie Stableford .COM

07/05/2025

Well, what can I say other than I'm so super-excited to share that our fabulous high polyphenol olive oil is now available via our website!

Use code EDDIE20 to get 20% off and for 4 bottles or more shipping is free as well! Please share with your colleagues and friends.

pgfy.com

01/03/2025

Bringing our amazing, heart-healthy certified olive oil to market seems to have taken almost as long as it has to reach my 70th birthday! But here it is, our liquid gold being lovingly bottled at our state-of-the-art mill in Spain.

09/01/2025

An extraordinary, high polyphenol extra virgin olive oil deserves to be stored in optimum conditions in a superb logistics business. Many thanks to Paul Walker at L.I.T for showing me around yesterday and I couldn't quite contain my excitement at seeing the size of our first shipment, which has just arrived from our growers in Spain!

Head over to our website to register to be amongst the first to know where you can buy yours!

https://www.pgfy.com

04/01/2025

IF YOU WANT TO IMPROVE YOUR HEART HEALTH, READ THIS

Many of us will know that olive oil is good for us and in particular, extra virgin olive oil, which tastes delicious too.

But did you know that not all extra virgin olive oils are the same as they contain varying levels of naturally occurring compounds called polyphenols and it is these that make olive oil so good for our health. So how do you choose which oil to buy?

We decided to help by being brave and bold and demystifying this wonder food with a brand and bottle like no other, and backed by Dr Simon Poole, author and world-renowned expert in the Mediterranean diet - the healthiest diet in the world.

Positively Good For You, Heart Healthy Extra Virgin Olive Oil not only looks different but is different as we are the only extra virgin olive oil to both quote and guarantee a specific minimum level of 300mg/kg of these beneficial nutrients.

And in doing so we are also the only brand with an approved claim for heart health which we proudly proclaim on our stand-out bottle.

Vibrant, delicious and healthy, enjoy 20ml every day as part of a Mediterranean diet to maximise the health benefits of our unique extra virgin olive oil.

Visit our website and sign-up to our waiting list to be amongst the first to enjoy this very special extra virgin olive oil.

https://www.pgfy.com

02/01/2025

What better time to launch a delicious, heart-healthy olive oil than the start of the New Year!

Here's a little teaser from my partner Simon Poole and I.

Watch out for our website which is going live this week!

31/12/2024

Today is the day that my 2025 Trends Report goes live! Get yours by visiting my website and subscribing to my newsletter.
https://www.brandclock.co.uk

16/12/2024

A heads up that I'm featuring in 6 brand new episodes of the Channel 5 TV series' Supermarket Brands vs Own Brands' with the special festive edition on air at 20.00 Wednesday 18th December.

14/12/2024

To all my regular readers, I hope you have enjoyed my articles this year. And a reminder that I publish my annual Trends report at the start of January. Sign up for my newsletter to get yours.
A bit of a festive twist in my article this week which includes my Top 12 Christmas tips to launch a successful food or drink brand.
And a heads up that you can catch me in 6 brand new episodes of the Channel 5 TV series' Supermarket Brands vs Own Brands' with the special festive edition on air at 20.00 Wednesday 18th December.
With every good wish for Christmas and the New Year.
https://brandclock.co.uk/top-12-christmas-tips

07/12/2024

My article this week looks at the importance of brands understanding and communicating their 'why' rather than their 'what',

As a brand strategist, I know why the 'why' matters but in the 70's, 'hooking' consumers was far simpler than it is today.

23/11/2024

My article this week explores what I now believe are the two most important facets of any brand - intrigue and emotion!

Without doubt, the smart home delivery restaurants will all be considering how they can make their offer something really special.

16/11/2024

It's been a couple of very busy weeks so my first article for a little while in which I explore the increasing interest in health and wellness and how this trend represents significant opportunities for new product development.

Health and wellness is not a new phenomenon but COVID-19 has accelerated the focus on holistic wellbeing & physical and mental health.

14/11/2024

A brilliant evening last night at the Virgin Hotel Shoreditch for the final of the Virgin Start-Up & Fiverr Femail Founders competition with incredible and inspiring pitches from the four finalists with congratulations to the winner, Sophia Lan of WInvest Collective.

But a big shout out to the other finalists too:

Renuka Ramanujam, HUID

Lara Solomon, Hoopsy

Charlotte Y, Muihood

And great to catch up with many fellow Virgin Startup Mentors and members of the Virgin team including Jo Kernohan and a real honour to also meet Holly Branson.