Dr Sam Bunting

24/05/2026

Nervous about using acids in summer? Azelaic acid is the one to look at first as it doesn’t increase photosensitivity or thin your skin’s barrier. Helpfully, it regulates excess pigment production while calming inflammation and clearing your pores. If your skin gets angry every summer, this ingredient deserves your attention.

Comment SUMMER for my complete guide

21/05/2026

There’s something about seeing your name on a screen at Waterloo that hits differently. Not because of the size or the location, but because it represents all of you who’ve backed this journey. From day one to now, with over 22,000 five-star reviews in between. This is just the beginning.

14/05/2026

These are the five habits I use to wind down every night. The science behind it is simple - your brain learns the pattern. Do the same things in the same order and your nervous system starts to associate the routine with sleep, so by the time you’re horizontal you’re already halfway there. And while you’re out, your skin is doing its most important repair work of the day. Good sleep isn’t a nice to have. For your skin and your long-term health, it’s non-negotiable.

Save this and try it for a week.💫

12/05/2026

Azelaic acid is the ingredient I prescribe alongside almost every retinoid. It’s also the ingredient I’ve been championing on social media for more than a decade.
Here’s why.

Retinoids are gold standard, but they can be hard to tolerate, especially early on. Irritation, redness, flaking. A lot of people give up before they see results.

Azelaic acid works differently. It’s anti-inflammatory, which means it actively calms the irritation a retinoid can cause. It also targets pigmentation, congestion, and redness through completely separate pathways - so you’re getting more done, with less friction.

The two don’t just coexist. They complement each other at a mechanistic level.

Safe in pregnancy. Suitable for sensitive skin. Works on all skin tones without the risk of rebound pigmentation you get with some other brighteners.

If you’re on a retinoid and not using azelaic acid alongside it, this is worth knowing about.
Save this for when you’re ready to add it in.

10/05/2026

07/05/2026

Pigmentation doesn’t happen in one step. So why do most brightening products only target one?

Melanin production is a cascade triggered by UV, blue light and inflammation, driven by enzymes, then transferred into skin cells where it becomes visible.

That’s why stubborn pigmentation keeps coming back.

Brightly Pro works across the whole process:
•⁠  ⁠Upstream - reducing the signals that trigger overproduction
•⁠  ⁠At the enzyme - blocking tyrosinase through multiple pathways
•⁠  ⁠Downstream -  interrupting melanin transfer into skin cells

Effective brightening isn’t about one hero ingredient. It’s about targeting the whole cascade.

Save this as your pigmentation cheat sheet.

06/05/2026

When it comes to treating pigmentation, technique is everything.

First I use my 13 Dots Technique™️ to distribute Flawless Brightly Pro evenly across the skin.

Then I use The Feather Technique™️ to blend it in - and this is what makes all the difference to your results.

Tag me if you try it. 🪶

03/05/2026

My patients kept coming back with the same question: why is treating pigmentation so hard?

That question built this formula.

Flawless Brightly Pro. Now available at drsambunting.com

30/04/2026

Introducing Flawless Brightly Pro Serum.

Pigmentation is one of the most persistent, most emotionally exhausting skin concerns I hear about. So many of my patients were doing everything right, and still felt completely stuck.​​​​​​​​​​​​​​​​ That experience shaped every decision I made building this.

Eight actives. Nine pathways. One serum that addresses pigmentation the way it actually behaves, not the way we wish it did.

2+ years of planning. 23 iterations. Our most rigorous testing to date. The results that prove that it was all worthwhile: Up to 85% visible reduction in dark spots in 12 weeks.

And gentle enough for daily use, sensitive skin, and pregnancy, because you shouldn’t have to choose between effective and safe.

Available now via the link in bio.

29/04/2026

Some breakthroughs take time.

After years of seeing (and treating) stubborn pigmentation that simply won’t stay away, I knew there had to be a better way — one that doesn’t just address part of the problem, but takes a more complete, multi-faceted approach.
Something is coming tomorrow that changes the way we think about long-term pigment control.

If you’ve been caught in the cycle of “it fades… then comes back,” this is for you.

Stay tuned.

28/04/2026

Sensitive skin and pigmentation is one of the hardest combinations to treat.

The actives that fade dark spots are often the ones your skin reacts to. So you pull back. The pigmentation stays. And you’re stuck.

Comment SENSITIVE and I’ll send you the full video.

That cycle has a way out - but it requires a different approach entirely.
Ps if you’d like the recipe of my fennel superfood salad, let me know!