19/11/2025
With the news that the UK Government is set to ban the resale of tickets for live events above their face value, and the Competition and Markets Authority (CMA)’s opening of investigations into eight companies regarding online pricing practices, entertainment and event brands need to be aware of how far this story could spread in the media space 👀...
Surge pricing is a news narrative that continues to travel far and wide, reaching new, formerly disconnected, audiences. For brands tasked with mastering this modern media environment, here are some critical shifts your team need to make to take control:
💡 Bridge Your Silos: Your Media Relations, Corporate Comms, and Public Affairs teams must operate as one unit. Managing the brand risk of a sudden regulatory change requires instantaneous, unified coordination.
💡 Think Ecosystem, Not Endpoint: A press statement is the start of the story’s journey, not the conclusion. Plan for how your message will be reframed as it scatters across niche, social, and mainstream channels.
💡 Monitor for Meaning, Not Mentions: Don't just count articles. Track how narratives are being distorted or amplified by different audiences and media outlets to understand the true reputational momentum.
Want more on navigating the media landscape? Check out this full blog for brands:
https://tinyurl.com/2erwcy2s
