FiiHii - Gut, Mind, Soul

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On a mission to transform lives through improved fibre intake nurturing a healthier gut microbiome.

*We've mastered the art of easy, impactful nutrition.*
- 4/5 a day
- 30 different fruit & veg a week
- Half of your daily fibre
*Nourish to Flourish*

23/11/2025

Growing a baby takes more than “eating for two”.
It takes absorbing for two.

Pregnancy isn’t just about calories, it’s about nutrient density, fibre, gut integrity and microbiome health.

If your gut can’t absorb properly, neither can your baby.

Our latest blog, written by Manca breaks down the essentials every mum (and mum-to-be) deserves to know:

• What mums actually need pre-pregnancy
• The science behind pregnancy nutrition
• The gut–hormone connection
• Why whole foods beat powders every time
• Post-partum rebuilding and long-term recovery

It’s practical.

It’s evidence-based.

And it’s genuinely helpful for mums who feel overwhelmed, which, let’s be honest, is most.

If you know a mum, a mum-to-be, someone trying to conceive, or someone navigating post-partum… this is worth a read.

👉 https://fiihii.com/feeding-two-a-practical-science-based-guide-to-pregnancy-beyond/

20/11/2025

Yesterday was our first in-person event of November... and it was a good one.

We joined The Mums Club in Wandsworth, hosted by Hannah and her team, and it was genuinely great to be in a room full of new mums, new babies, new routines, new life.

Not going to lie.... I had a bit of imposter syndrome...in fact massive imposter syndrome 😂 .

I was the only guy in the room of course and for a split second thought, “Should I even be here?”
But actually… it was exactly where I needed to be.

Being able to listen to mums first-hand, their concerns, their exhaustion, their questions, their hopes, is invaluable.

It’s the reality behind the data we’ve been gathering. With this particular area of parenting.

It’s the human side of everything we’re building at FiiHii.

We talked about:
• What we uncovered in our 500-parent gut & parenting study
• The nutrition mums actually need pre, during & post-pregnancy
• How gut health influences mood, energy, stress and recovery
• Why whole-food nutrition matters even more when you’re sleep-deprived and stretched thin

I really hope the mums who came found some value in it, even if it was just one small thing that helps their day feel a little easier.

Despite the rain, the room was warm, cosy, and full of honest conversations.
Big thank you to Hannah and the team for creating such a supportive environment.

More events like this coming soon, it’s good to get out of the and meet the people we’re trying to help.

19/11/2025

We don’t talk enough about nutrition before, during, and after this...

Pregnancy.

And we really don’t talk enough about how much the gut influences every part of that journey... for mum and for baby.

This week, one of our nutritionists we have been working with, Manca, pulled together an incredibly detailed breakdown of the key vitamins and minerals mums need at each stage. Pre-conception. Pregnancy. Post-partum. And the “why” behind them, the functions, the risks, the interactions.

It’s honestly brilliant work.
And it hits home a point I keep stressing:

There is no replacement for real, whole food.
❌No powder.
❌No shake.
❌No supplement “stack.”

Whole foods aren’t just nutrients... they contain synergistic compounds that interact together, help the body absorb more, support the gut lining, influence hormones, and modulate the microbiome.
That’s the stuff you can’t engineer into a scoop.

And when we’re talking about pregnancy, we’re talking about growth in the truest sense.
Growth of cells. Growth of tissue. Growth of a new nervous system, new metabolism, new brain.
Your gut and your nutrition form part of that foundation.

And for mums, so does recovery afterwards, energy, mood, iron levels, hormone regulation, gut integrity, resilience.
It’s a huge transition, and far too many women go into it depleted.

This is why I’m proud of the work we’re doing.
And proud of the work Manca has done here.
Because we can support mums long before pregnancy even happens… and long after the baby is here.
In some cases, we can support children before they’re even born. That’s powerful.

If you know a mum-to-be, someone trying to conceive, someone pregnant now, or someone struggling post-partum, this might genuinely help them.

We’ve put together:
• A full blog (can view on our website)
• A FREE downloadable nutritional guide
• Straightforward guidance based on evidence and whole-food principles

It’s all on our website, ready to share.

Because this isn’t about trends.
This is about helping families grow, healthier, stronger, and supported from day one.

06/11/2025

🌿 The FiiHii Frinks® Collection

Six flavours. Thirty plants. One powerful transformation.

Each FiiHii Frink® is made from real fruit, veg, seeds and wholefood fibre, not powders or additives, giving your body what it’s truly missing: diversity.

A week with all six Frinks® delivers over 30 different plant sources, hitting the benchmark for optimal gut diversity. This variety feeds a wide range of beneficial bacteria, which are directly linked to improved digestion, mood stability, focus, and energy.

💡 The science:

More plant diversity = more microbial diversity = stronger gut + calmer mind.

High natural fibre supports regularity, balances blood sugar, and reduces bloating.

Polyphenols and healthy fats reduce gut inflammation and strengthen the gut lining.

💚 The result:
Within a week, most people feel lighter, more energised and clearer-headed.
Bloating eases. Cravings drop. Mood steadies. Focus sharpens.

It’s not a cleanse. It’s not a diet.
It’s the foundation for a healthier gut — and a more present, productive, happier you.

Fix your gut. Fuel your life.™

05/11/2025

The calm, focus and clarity your gut deserves. 🥑💚

Avocado, blueberries, bananas, h**p seeds & spinach blend fibre, Omega-3s, polyphenols & magnesium — nutrients proven to reduce inflammation and support the gut–brain axis.

Feel centred, productive, and mentally clear — without relying on caffeine.

Real food. Real calm. Real gut fuel.

04/11/2025

Sunshine for your microbiome. 🍊💛

Oranges, limes, sesame seeds, apricots & cape gooseberries bring Vitamin C, lignans & antioxidants that protect the gut lining and strengthen immunity.

The result? Refreshed digestion, glowing skin and balanced energy from the inside out.
Tastes like summer, feels like balance.

03/11/2025

Earthy, fruity and full of purpose. 💪🥭

Prunes, plums, peaches, passion fruit & flax seeds create a fibre-rich, prebiotic blend that supports regularity and gut balance.

Flax lignans + sorbitol keep things moving naturally — less bloat, more comfort, steady energy all day.

A quiet gut is a powerful one.

02/11/2025

Bright, tangy, and mood-lifting. 🍋

Raspberries, blackberries, red grapes, chia seeds & lemon pack anthocyanins, resveratrol & omega-3s that help your gut microbes thrive and your mood stay balanced.

This one’s for parents who want to feel good without the crash — light, fresh energy that lasts.

Feed your gut. Feel your best.

01/11/2025

Crisp, grounding and gut-smart. 🍎🍐🍊

Apples, pears, pomegranates, pumpkin seeds & satsumas deliver fibre-rich pectin and polyphenols that feed your microbiome and lower inflammation.

Feel lighter, more focused, and energised through your busiest days — no sugar crash, no nonsense.

Nature’s calm in every sip.

31/10/2025

Tropical calm in a pouch. 🥥🍓🥭

Coconut, mango, pineapple, strawberries & golden kiwi combine for a hit of sunshine + science.

Kiwi’s actinidin enzyme and pineapple’s bromelain ease digestion and help your gut absorb nutrients better...meaning smoother digestion, steadier energy, and less mid-afternoon fog.

This is real food that fuels your gut → your brain → your day.

28/10/2025

Your child eats what you eat.
If they see you grabbing junk, guess what they’ll do?

Little eyes are always watching.
They copy what you say, how you speak, and yes, how you eat.
And while we all lean on snacks, takeaways, or toast dinners sometimes (no judgement here), what we model most of the time really matters.

The good news? You don’t have to be perfect, just consistent.
Show them what it looks like to fuel your body with real food, real fibre, and colour on your plate.

FiiHii makes it easier for you to eat well and lead by example — even when you’re short on time, energy, or sleep.

➡️ Follow us to raise healthy habits the real-life way
📬 Newsletter coming soon — comment “FIBRE” or tap the link in bio to get on the list

26/10/2025

🧠 70% of your immune cells live in your gut.
And they’re talking to your brain every single day.

✍️ Written by Yana, Nutritionist
This quick read dives into the science behind the gut–immune–brain connection — and why your mood, immunity, and energy all depend on one overlooked factor: fibre.

Yana explains how short-chain fatty acids, neurotransmitter production, and a fibre-fed microbiome play a vital role in regulating your immune response and stress resilience.

Busy life? She also shares how FiiHii’s high-fibre Frinks® can help you meet your daily 30g target, even when cooking’s off the cards.

👉 Join our newsletter for even more valuable insights: https://fiihii.com/newsletter-subscribe/

Address

71-77 Sheldon Street
London
WC2H9JQ

Website

http://www.fiihii.com/

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