13/01/2026
You didn't build what you've built by operating at 70%.
Yet that's exactly where most high performers are running—compromised sleep architecture, chronic stress response, suboptimal metabolic function. You feel it in the afternoon crashes. The decisions that take longer than they should. The sharpness that used to come naturally but now requires caffeine and willpower.
Here's what I notice working with clients at your level: you optimise everything else. Your portfolio. Your team. Your operations. But when it comes to your health, you're still winging it.
The cognitive load you're carrying isn't sustainable, and deep down you know it. Poor sleep quality alone reduces executive function by up to 30%. Add HRV suppression from unmanaged stress and blood sugar dysregulation from irregular eating, and you're making decisions that affect millions whilst running on a fraction of your actual capacity.
This isn't about vanity. It's about responsibility. To yourself. To your family. To everyone depending on you.
Your edge in business came from seeing what others missed and moving faster. That same edge disappears when your mitochondrial function is compromised, your circadian rhythm is disrupted, and your gut-brain axis is inflamed.
I work with people who've realised that optimising their biology isn't optional—it's the foundation everything else is built on. Because what's the point of building an empire if you're too exhausted to think clearly whilst doing it?
