29/03/2026
Perhaps we should explain our 75th anniversary logo.
Abram Games and the Festival of Britain
Abram Games was one of the most influential British graphic designers of the 20th century. His work is characterised by clarity, strong symbolism, and economy of means, summed up in his own phrase, “maximum meaning, minimum means”. In 1948, Games was commissioned to design the emblem for the Festival of Britain, held in 1951. The Festival marked Britain’s recovery after the Second World War and celebrated design, science, culture, and national confidence.
Games’s emblem, combining a compass rose, bunting, and the profile of Britannia, became one of the most recognisable symbols of postwar Britain and remains a landmark of British graphic design.
The Sherlock Holmes Society of London was founded in 1951, the same year as the Festival
of Britain. Its origins lie in a Sherlock Holmes exhibition staged in Marylebone as part of the
Festival celebrations, including a reconstruction of the sitting room at 221 Baker Street. The exhibition’s popularity led directly to the formation of the Society. From the outset, the Society combined serious interest in Conan Doyle’s work with a strong social tradition of meetings, lectures, dinners, and publications, all which continue today.
For the Society’s 75th anniversary, the Festival of Britain was chosen as a meaningful reference
point. The anniversary logo is inspired by Abram Games’s Festival emblem, with the head of
Britannia replaced by a silhouette of Sherlock Holmes with iconic deerstalker and pipe. The Society is honoured to have received permission from the Abram Games Estate to use this adapted design and is deeply grateful to Naomi and Daniel Games for their approval and support. We understand that such a permission has never been granted before.