20/05/2026
Sun damage isn’t just “ageing faster”, it’s a completely different biological process.
Photoageing is caused by long-term UV exposure, which triggers DNA damage, oxidative stress, and chronic low-level inflammation in the skin. Over time, this breaks down collagen, disrupts repair processes, and leads to changes like pigmentation, uneven tone, redness, rough texture, and loss of elasticity.
Unlike natural ageing (which is gradual and uniform), photoageing is the result of repeated environmental injury, meaning the skin isn’t just ageing, it’s constantly trying (and failing) to repair itself.
The important part? It’s cumulative. Daily exposure, even through windows or on cloudy days, adds up over years. That’s why consistent photoprotection and skin support matter far more than any single treatment.
🔗 Read the full blog to learn more via the link in our bio.