Million Dollar Fitness

Million Dollar Fitness The Executive Solution | Proven weight loss + lifestyle transformation protocol for 40+ execs Coaching is more than distributing workouts or nutrition plans.
(236)

Holistic Transformation Centre

As a Straight Talking Fat Loss & Mindset Coach

I help overweight people who are willing to make their needs a priority so that they can wear smaller clothes & feel more confident

Where my programmes differ from others is that it really is all about creating a lifestyle that you can stick to for the rest of your life. It's certainly more than counting Reps. In fact, that's a fraction of it at most. Coaching is about helping someone go from where they are to where they want to be. It's helping someone ascend to heights they wouldn't consider pursuing on their own. It's providing motivation, inspiration, accountability and much more. Coaching is sometimes just letting someone know that you're on their side. And really, isn't that exactly what you need? Book a Virtual Chat with me:
https://changeyourlifewithdee.as.me/virtualcoffee

In Possibility,
Dee

Your body responds to breathing exercises more powerfully than it does to chocolate.Sarah, a marketing director in her 5...
06/09/2025

Your body responds to breathing exercises more powerfully than it does to chocolate.

Sarah, a marketing director in her 50's who was stress eating every afternoon around 3pm like clockwork couldn't believe it when I taught her this simple exercise.

She'd tried everything - keeping healthy snacks, removing trigger foods, setting reminders to "be mindful."
Nothing worked.

Then I taught her what's really happening in her body when she's overwhelmed:
When you're stressed, your body goes into "emergency mode" - heart racing, feeling wound up, ready to fight or run. Y
our brain desperately wants to switch into "calm mode" - relaxed, peaceful, able to think clearly.

Food works because eating naturally helps your body switch from emergency mode to calm mode.
But here's the game-changer: specific breathing patterns do this faster and more effectively.
I taught Sarah the "Double Exhale Trick":

Breathe in naturally through your nose (usually 3-4 counts)
Breathe out through your mouth for twice as long (6-8 counts)
Keep going for 2-3 minutes
Focus on making the out-breath longer than the in-breath

This works because long out-breaths are like hitting a "calm down" button in your body.
You're literally giving your body what it's seeking through food, but without the food.

Sarah tried this the next time she felt the 3pm stress eating urge building.
Within 90 seconds, the craving disappeared completely.
Not pushed down - actually gone.
Her body got what it actually needed.
She's now been stress-eating-free for 8 months, not through willpower, but through giving her body the right tools.

Try it the next time you feel that familiar stress eating urge building.
Your body will thank you.😉

Dee ✌
Tap the link below, spend the best £100 you've spent on yourself in a while and join my September Reset
https://linktr.ee/MillionDollarFitness
We start 15th Sep

When you hit that "f*** it" moment and demolish a packet of biscuits, your brain isn't betraying you. It's actually tryi...
05/09/2025

When you hit that "f*** it" moment and demolish a packet of biscuits, your brain isn't betraying you.
It's actually trying to save you.

Humour me ......
Think of your brain like a mobile phone battery. All day long, you're using mental energy - making decisions, solving problems, managing difficult people. By evening, your rational thinking part is running on 5% battery.
But your emotional, survival-focused brain? That stays fully charged all day. When your rational brain runs out of juice, your emotional brain takes over. And its only job is to keep you alive and get energy fast.

That's why you suddenly crave chocolate, bread, or anything sugary when you're stressed. Your brain is literally trying to recharge itself using the fastest fuel available.

You're not weak.
You're not out of control.
Your brain is doing exactly what it's designed to do when it's mentally exhausted.

This is why willpower doesn't work at 9pm after a s**t day.
It's like trying to use your phone when the battery is dead - the tools just aren't available.
Understanding this changes everything.
Instead of fighting your biology, you can work with it.

The solution isn't more willpower - it's keeping your mental battery charged throughout the day.

Try this Every 90 minutes, take 5 deep breaths and ask yourself, "How's my mental fuel tank?"
Catch the low battery warning before it becomes a complete shutdown.
Your brain is actually brilliant at keeping you going.

Now you just need to learn how to support it properly.

tap the link below, spend the best £100 you've spent on yourself in a while and join my September Reset
https://linktr.ee/MillionDollarFitness
We start 15th Sep

Dee

In my first decade of coaching, I tried to motivate people.In my second decade, I tried to educate them.In my third deca...
05/09/2025

In my first decade of coaching, I tried to motivate people.
In my second decade, I tried to educate them.
In my third decade, I learned to help them connect with what they already know.

The breakthrough isn't learning something new.

It's remembering who you are when you take care of yourself well.

My most successful clients don't follow my programme because I convinced them to.

They follow it because it aligns with who they want to be.
This is the difference between:

"I should work out" vs "I am someone who moves my body"
"I need to eat better" vs "I choose foods that honour my body"
"I have to lose weight" vs "I value my health and vitality"

Identity drives behaviour.
Behaviour doesn't drive identity.
When you shift from trying to change what you do to remembering who you are, everything becomes easier.

Tap the link below, spend the best £100 you've spent on yourself in a while and join my September Reset
https://linktr.ee/MillionDollarFitness
We start 15th Sep

Dee

Three decades ago, we talked about calories in, calories out.Today, I spend more time talking about inflammation than I ...
04/09/2025

Three decades ago, we talked about calories in, calories out.

Today, I spend more time talking about inflammation than I do macronutrients.
Here's why
Chronic inflammation is the root cause of:

Stubborn weight that won't budge
Energy crashes that no amount of coffee fixes
Joint pain that limits your movement
Brain fog that affects your performance
Sleep disruption that compounds everything else

The biggest inflammatory triggers in my clients' lives aren't food-based.
They're:
→ Chronic sleep deprivation (under 7 hours consistently)
→ Unmanaged relationship stress
→ Over-exercising without proper recovery
→ Blood sugar rollercoasters from erratic eating
→ Carrying extra weight around the middle

Address these systematically, and the body's natural healing capacity kicks in.

I've seen 50-year-olds feel better than they did at 30 simply by reducing their inflammatory load.
Your body wants to be healthy.

Sometimes we just need to get out of its way.

You're welcome ✌😎
Dee
My 1-1 and semi private coaching options are now fully booked until Halloween.
You can join the waitlist BUT if you prefer to get started now, tap the link below, spend the best £100 you've spent on yourself in a while and join my September Reset
https://linktr.ee/MillionDollarFitness
We start 15th Sep

Your metabolism isn't broken. Your relationship with stress is.I've watched thousands of women chase metabolic "fixes" -...
03/09/2025

Your metabolism isn't broken.
Your relationship with stress is.

I've watched thousands of women chase metabolic "fixes" - thyroid optimisation, hormone replacement, expensive supplements, injections, elimination diets.

Meanwhile, they're sleeping 5 hours a night, living on cortisol and caffeine, and wondering why nothing works.

Here's the hierarchy that actually matters:

Sleep quality (7-9 hours, consistently)
Stress management (not elimination - management)
Consistent movement (not perfect workouts)
Adequate protein (0.8-1g per pound bodyweight)
Everything else

Skip steps 1-4 and step 5 becomes irrelevant.

I've seen more transformations from people who fixed their sleep than from any specific diet protocol.

The body is remarkably resilient when you stop working against it.

You're welcome ✌😎

Dee

My 1-1 and semi private coaching options are now fully booked until Halloween.
You can join the waitlist BUT if you prefer to get started now, tap the link below, spend the best £100 you've spent on yourself in a while and join my September Reset
https://linktr.ee/MillionDollarFitness

September Reset 4 Weeks to Lose up to 10lb, Reclaim Your Energy, Confidence & HealthTired of complicated diets that don'...
02/09/2025

September Reset

4 Weeks to Lose up to 10lb, Reclaim Your Energy, Confidence & Health
Tired of complicated diets that don't work for your 40+ body?
You've tried everything.
Calorie counting that leaves you obsessed with numbers.
Extreme workouts that exhaust you before your day even begins.
Generic programs that ignore what your body actually needs in midlife.
It's time for something different.
The September Reset is designed specifically for busy women over 40 who are ready to ditch the diet drama and create sustainable change that actually sticks.
What You Get:
✓ No-fluff nutrition guidance – Create simple, satisfying meals without calorie counting or food restriction so that you can lose up to 10lb
✓ 30-minute group workouts – Efficient, effective sessions that fit your real life
✓ Private Facebook community – Connect with like-minded women on the same journey
✓ Direct access to me – Personal support when you need it most
✓ 4 weeks of structure – Just enough time to build momentum without overwhelm
✓ RESULTS
This isn't about perfection.
It's about progress.
Whether you're juggling career demands, family responsibilities, or navigating the hormonal shifts of midlife – this program meets you where you are and gives you exactly what you need to succeed.
Ready to feel strong, energised and confident in your body again?
Investment: £100 for 4 weeks of transformation
Enrollment closes 11th September (we start Monday 15th)

Send me a message or click the link > https://linktr.ee/MillionDollarFitness
Dee

September Reset 4 Weeks to Lose up to 10lb, Reclaim Your Energy, Confidence & HealthTired of complicated diets that don'...
01/09/2025

September Reset
4 Weeks to Lose up to 10lb, Reclaim Your Energy, Confidence & Health

Tired of complicated diets that don't work for your 40+ body?
You've tried everything.
Calorie counting that leaves you obsessed with numbers.
Extreme workouts that exhaust you before your day even begins.
Generic programs that ignore what your body actually needs in midlife.

It's time for something different.

The September Reset is designed specifically for busy women over 40 who are ready to ditch the diet drama and create sustainable change that actually sticks.

What You Get:
✓ No-fluff nutrition guidance – Create simple, satisfying meals without calorie counting or food restriction so that you can lose up to 10lb
✓ 30-minute group workouts – Efficient, effective sessions that fit your real life
✓ Private Facebook community – Connect with like-minded women on the same journey
✓ Direct access to me – Personal support when you need it most
✓ 4 weeks of structure – Just enough time to build momentum without overwhelm
✓ RESULTS

This isn't about perfection.
It's about progress.
Whether you're juggling career demands, family responsibilities, or navigating the hormonal shifts of midlife – this program meets you where you are and gives you exactly what you need to succeed.

Ready to feel strong, energised and confident in your body again?
Investment: £100 for 4 weeks of transformation
Applications close 11th September (we start Monday 14th)

Send me a message

Dee

“Why can’t I just stick to anything?” Edelle asked me last week. I could see the frustration on her face.Here’s what I ...
31/08/2025

“Why can’t I just stick to anything?” Edelle asked me last week.
I could see the frustration on her face.

Here’s what I told her, and what I want you to understand too:
When you’re constantly switching between multiple new habits, your nervous system stays in fight-or-flight mode. Your brain interprets all that change as stress, even when the changes are “good” for you.

Result?
Elevated cortisol, disrupted sleep, increased cravings, and that feeling like you’re white-knuckling your way through life.
This is why the women who succeed long-term don’t try to change everything at once.
They give their nervous system what it craves: predictability and safety.

One consistent habit signals to your body: “We’re safe. We can relax into this new normal.”

From that place of calm, adding new habits becomes natural instead of forced.

Your nervous system isn’t sabotaging you. It’s trying to protect you.
Work with it, not against it.

Thrive Beyond 40 (my 1-1 coaching program ) is closed for now BUT for £100 you can join my no fluff, no fuss September RESET Bootcamp that kicks off on Sep 15th

Click the link below or DM reset and I'll send you the details if you want to lose up to 10lb AND Reclaim Your Energy, Confidence & Health

Dee ✌️
https://linktr.ee/MillionDollarFitness

P.S. This bootcamp is the perfect stepping stone if you've been considering my Thrive Beyond 40 program. Get a taste of how I roll and see the results for yourself first.

Every September, people say the same thing:“I’ll get back on it once things settle down.”But here’s the secret… things n...
30/08/2025

Every September, people say the same thing:

“I’ll get back on it once things settle down.”

But here’s the secret… things never really settle down do they?

School runs, work deadlines, family commitments - life just keeps moving.

Emergency room doctors have triage - they save the most critical first.

Your health needs the same approach.

In 30 years of coaching, I've watched women exhaust themselves trying to overhaul everything at the same time.
New exercise routine, complicated meal plans, meditation practice, supplement protocols...
Meanwhile, they're running on 5 hours of sleep and chronic stress.

Take this on board today: your body has a survival hierarchy.
Sleep trumps exercise.
Stress management trumps perfect nutrition.
Consistency trumps intensity.

When you honour this hierarchy instead of fighting it, something amazing happens - you stop feeling like you're constantly failing and start feeling like you're finally working WITH your body instead of against it.

What's at the top of YOUR survival hierarchy right now?

Thrive Beyond 40 applications (my premium 1-1 coaching program ) are closed for now BUT for £100 you can join my no fluff, no fuss September RESET Bootcamp that kicks off on Sep 15th

DM reset and I’ll send you the details if you want to lose up to 10lb AND Reclaim Your Energy, Confidence & Health
Dee
https://linktr.ee/MillionDollarFitness

P.S. This bootcamp is the perfect stepping stone if you’ve been considering my Thrive Beyond 40 program. Get a taste of how I roll and see the results for yourself first.

"I had the perfect morning routine for exactly 11 days," a client told me yesterday. "Then my mum got sick, work went me...
29/08/2025

"I had the perfect morning routine for exactly 11 days," a client told me yesterday. "Then my mum got sick, work went mental, and everything went to s**t."

This is the pattern I see repeatedly: we design habits for perfect life, then real life shows up.

After watching hundreds of women navigate this cycle, I can tell you something crucial - the habit that survives your worst week is worth more than the perfect routine that crumbles under pressure.

Your "disaster-proof" habit isn't glamorous.
It's not Instagram-worthy.
But it's the foundation that keeps you steady when everything else is chaos.

Maybe it's drinking a glass of water first thing in the morning.
Maybe it's taking three deep breaths before meals.
Maybe it's laying out your clothes the night before.

Small? Yes.
Sustainable? Absolutely.

And sustainability, my lovely, is where transformation actually happens.

Thrive Beyond 40 applications (my premium 1-1 coaching program ) are closed for now BUT for £100 you can join my no fluff, no fuss September RESET Bootcamp that kicks off on Sep 15th

DM reset and I’ll send you the details if you want to lose up to 10lb AND Reclaim Your Energy, Confidence & Health

Dee

P.S. This bootcamp is the perfect stepping stone if you’ve been considering my signature 90-day Thrive Beyond 40 program. Get a taste of my approach and see the results for yourself first.

28/08/2025

After 30 years of coaching, I've noticed something fascinating:
women who successfully transform their health in midlife never start with 17 different habits.

They start with one.

Not because they lack ambition, but because they understand something most people miss - certain habits create a cascade effect that makes everything else easier.

I call it your "keystone habit."

It's the one that, when protected fiercely, naturally pulls other healthy behaviours into orbit.

For one client, it was her 20-minute post-lunch walk. Not because it burned massive calories, but because it regulated her cortisol, improved her afternoon focus, and stopped the 4pm biscuit raids.
That one walk led to better sleep, which led to more stable hunger hormones, which led to easier food choices, which led to dropping TWO dress sizes .. you get the picture.

Your keystone habit is waiting to be discovered.

What feels impossible to give up, even on your worst days?

Dee ✌️
🚨Onboarding is happening NOW for "Thrive Beyond 40" - my bespoke program for 40+ women who are ready to invest in real transformation, not quick fixes.
2 women.
12 weeks.
20-30 lbs by December.
DM to apply

Here’s what I wish every woman knew about midlife weight struggles:It’s not about willpowerIt’s about working WITH your ...
28/08/2025

Here’s what I wish every woman knew about midlife weight struggles:
It’s not about willpower
It’s about working WITH your changing hormones, not against them.

When oestrogen starts fluctuating and cortisol thinks it’s invited to every party, your body needs consistency in the fundamentals - not chaos from seventeen new health protocols.

In three decades of practice, I’ve watched countless women exhaust themselves trying to force their 45-year-old body to respond like it did at 25.

The ones who succeed?
They learn to read their body’s new language.

They understand that their afternoon energy dip isn’t laziness - it’s cortisol rhythm asking for support.

They know that sudden sugar cravings aren’t weakness - they’re often hormone fluctuations crying out for stable blood sugar.
Your body isn’t broken.
It’s communicating.

Are you listening?

Applications have now closed for the current intake of thrive beyond 40 (my 1-1 coaching program) BUT for £100 you can sign up for my no fluff, no fuss September RESET Bootcamp

DM reset and I’ll send you the deets

Dee
P.S. This bootcamp is the perfect stepping stone if you’ve been considering my signature 90-day Thrive Beyond 40 program. Get a taste of my approach and see the results for yourself first.

Address

Tower Hall, 8 Bonds Hill, Waterside
Londonderry
BT476DW

Website

Alerts

Be the first to know and let us send you an email when Million Dollar Fitness posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram

Category

My Story

As A Straight Talking Fat Loss Expert - Result Producer - I provide a Mind-Body Approach to Permanent Sustainable Weight Loss for professional 40+ Men and Women. 90 days to a Lighter, Leaner more Confident YOU 💕🌈

I’m committed to changing lives - I’ve transformed more than 7000 lives over the last decade.

As the “Million Dollar Trainer”, creator of Million Dollar Fitness ... a certified Fitness Professional, Clinical Hypnotherapist, NLP & EFT Master Practitioner, I empower those who work with me to gain massive amounts of confidence and feel good in their own skin.

My goal is to make an Impact but my PASSION is to change Lives - I do this because I want to Create a Positive, Lasting Impact, Contribute and Give Back.