Million Dollar Fitness

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Million Dollar Fitness

Gen X | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | Coaching is more than distributing workouts or nutrition plans.
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Holistic Transformation Centre

As a Straight Talking Fat Loss & Mindset Coach

I help overweight people who are willing to make their needs a priority so that they can wear smaller clothes & feel more confident

Where my programmes differ from others is that it really is all about creating a lifestyle that you can stick to for the rest of your life. It's certainly more than counting Reps. In fact, that's a fraction of it at most. Coaching is about helping someone go from where they are to where they want to be. It's helping someone ascend to heights they wouldn't consider pursuing on their own. It's providing motivation, inspiration, accountability and much more. Coaching is sometimes just letting someone know that you're on their side. And really, isn't that exactly what you need? Book a Virtual Chat with me:
https://changeyourlifewithdee.as.me/virtualcoffee

In Possibility,
Dee

25/11/2025

That thing you do at 8pm - standing in the kitchen, hand in the crisp packet, glass of wine poured, chocolate calling your name?

That's not a discipline problem.
Your body's trying to decompress.

After decades of working with professional women, I can spot this pattern a mile off: you hold it together all day, you're switched on for everyone else, and by evening your nervous system is screaming for relief.

So you eat. Or drink. Or both.

Then you feel guilty about it, promise yourself tomorrow will be different, and wake up doing the whole thing again.

Here's what changes everything: once you understand that your evening eating is your body trying to regulate itself, you can actually handle it differently.

It's not about more willpower.
It's about giving your body what it actually needs instead of what it thinks it wants in that moment.

The women I work with?
They learn exactly how to do this.
They stop the 8pm kitchen raids without feeling deprived or resentful.

Because they've finally addressed the real issue, not just the symptom.

If you're tired of fighting yourself every evening, My 28 day Midlife Reset is where we fix this exact pattern. Not through willpower - through understanding what's actually happening and giving your body what it needs. This is fixable, and faster than you think.
I'm taking preregistrations for 5 January spots and when you pre-register for the Jan 28 Day Midlife Reset you'll have the strategies you need so that you can keep moving forward THIS side of the New Year ..

Dee
Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

P.S. Want to gift this to someone who keeps saying "I'll start Monday"? Digital gift cards: https://tr.ee/FKdvwo_3uu.

24/11/2025

The 80/20 Nobody Actually Does

Most women wait for their 20% to happen to them.
Friday night out appears.
Saturday lunch invitation arrives.
Sunday roast with the family.

Before you know it, you've accidentally used up your 20% by Tuesday and you're in full "f*** it" mode by Wednesday.

Then you're starting again Monday.
Every single week.

After decades of this work, I can tell you exactly where this goes: nowhere.

The women who actually make this work? They plan their 20%.

They choose Friday night or Saturday lunch.
They enjoy it without guilt or drama.
Then they get back to their rhythm.
This isn't cheating.
This is sustainable living.

But here's what makes the real difference: they've built the 80% in a way that actually fits their life.

Not some fantasy insta version where they meal prep on Sundays and never fancy wine.

Their actual life.

With work stress, packed diaries, and social commitments they can't avoid.

That's why they succeed when everyone else is stuck in the "I'll start Monday" cycle

I'm taking preregistrations for 5 January spots and when you pre-register for the Jan 28 Day Midlife Reset you'll have the strategies you need so that you can keep moving forward THIS side of the New Year ..

Dee
Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

P.S. Want to gift this to someone who keeps saying "I'll start Monday"? Digital gift cards: https://tr.ee/FKdvwo_3uu.

23/11/2025

November was the test run.

So that you could find your rhythm - before the full Christmas madness - so that you could actually enjoy December instead of white-knuckling your way through it.

But here's what I'm seeing in my messages right now: women are already mentally checked out.

They're telling themselves they'll "be good" in the new year.
They'll start fresh.
They'll finally sort it out.

Meanwhile, November flies past.
December speeds up.
Life happens.
And January arrives with them starting from further back, more exhausted, even heavier and less confident than they are right now.

I've watched this pattern for decades.

The women who feel stronger, more energised, and confident in their clothes ?
They used November differently.
They're not trying to be perfect.
They're building structure that flexes.
They're proving to themselves that they can stay consistent when life gets busy, not just when everything's calm.

Because here's the truth: life is never going to calm down and be perfect.
That's not how it works in midlife is it?

Your diary's packed.
Work parties, school events, social things you can't avoid.

The question is: are you going to have a rhythm that fits your real life, or are you going to resentfully try to be perfect until you give up completely?

One keeps you moving forward.
The other keeps you stuck.

I'm taking preregistrations for 5 January spots and when you pre-register for the Jan 28 Day Midlife Reset you'll have the strategies you need so that you can keep moving forward THIS side of the New Year ..

DM me
Oh, and if you're holding out for Black Friday Deals - there aren't any

Dee
Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

P.S. Want to gift this to someone who keeps saying "I'll start Monday"? Digital gift cards: https://tr.ee/FKdvwo_3uu

22/11/2025

Your Behaviour Is Telling the Truth

Stop listening to what you say.
Watch what you do.

I had a lady who swore blind health was her number one priority.
Then she'd stay up until midnight, skip breakfast, have a coffee and sausage roll for lunch THEN demolish a family-size bag of crisps with 2 glasses of wine before dinner.

When I called her out, she was genuinely shocked. "I didn't realise I was doing anything wrong - I was skipping breakfast to save the calories"

Yes she did.
She just hadn't admitted it to herself yet.

Your behaviour is always telling the truth about your priorities.
Not what you wish they were.
What they actually are.

If you say health is important but treat sleep as optional, guess what your real priority is? Staying up late.

If you say weight loss matters but use food or alcohol to manage stress every night, guess what's more important? Avoiding uncomfortable feelings.

This is true whether you're on Mounjaro or not.
The medication can't fix behaviours.
Only you can do that.

And once you see what's true, you can decide if you want to change it.
But you can't change what you won't acknowledge.

Ready to look at what's actually true?

The last 2025 intake is full, but I'm taking preregistrations for 5 January spots.
DM me "TRUTH" if you're ready to stop lying to yourself.

Dee
Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

P.S. Want to gift this to someone who keeps saying "I'll start Monday"? Digital gift cards: https://tr.ee/FKdvwo_3uu

21/11/2025

Stop Making It Complicated ...
"But Dee, it's not that simple!"

Isn't it though?

You're tired? Sleep more.
You're stressed? Find a way to decompress that doesn't involve a family-size bag of Tayto.
You're using food to cope? Figure out what you're actually trying to cope with.

After decades of working with professional women, I can tell you this: people love making things complicated. It gets them off the hook.
Like they're dealing with something that requires advanced knowledge to solve.

But the solution is almost always simple.
Uncomfortable, yes. But simple.

You don't need another diet plan.
You don't need to fully understand your hormones before you start.
You don't need to wait until work calms down.

And if you're on GLP-1s thinking the medication will handle the rest? It won't. It handles appetite. The lifestyle piece is still on you.

Making it complicated keeps you stuck in analysis paralysis.
And analysis paralysis is just fear wearing a disguise.

How much longer are you going to let "complicated" keep you stuck?
Onboarding for 2025 has closed, but there are 5 January spots available for women done with overthinking. DM me "SIMPLE" to preregister.

Dee
Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

P.P.S. Know someone who needs this but won't ask for help? Digital gift cards available here: https://tr.ee/FKdvwo_3uu

19/11/2025

Your Environment Is Keeping You Stuck

If there's a biscuit tin on your counter, you're going to eat biscuits.
If there's wine in your fridge, you're going to drink wine.
If your trainers are buried at the back of the wardrobe, you're never going for a walk.

Your brain makes thousands of decisions on autopilot every day based on what's easiest.
So if the easiest choice is the one keeping you stuck, that's the choice you'll keep making.

I've spent decades watching women try to willpower their way through environments designed to keep them exactly where they are.
It doesn't work.
It never has.

You can't outsmart your own patterns.
But you can make the right choices easier than the wrong ones.
Stop trying to be stronger.
Start being smarter about your setup.

This isn't about more discipline. It's about less resistance.

The final 28D Midlife Resest of 2025 intake is closed, but I'm taking preregistrations for 5 January spots for women ready to set themselves up properly.
DM me "SETUP" to jump the queue.

Dee
Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

18/11/2025

A CHRISTMAS GIFT SHE'LL ACTUALLY USE

If we're being honest about Christmas gifts ...
Most of them are s**t, aren't they?
Used once, forgotten by February, or gathering dust in a drawer.

But a spot on the 28D Midlife Reset?
That's different.

4 weeks of structured training, nutrition that actually works for 40+ bodies, and direct coaching access from me.

Either treat yourself, or make it VERY clear this is what you want under the tree. Forward this to your partner.
Screenshot it to your family.
Whatever it takes.

Here's what you actually get:
→ 12 live 30-minute training sessions (3x weekly)
→ Complete nutrition framework designed for midlife hormones (no meal plans, no restriction)
→ Private community of women who are on the same journey as you
→ Direct coaching access via app when you need it
→ Clarity on what's actually happening in your 40+ body (so you can maintain results long-term)
→ Answers to your questions when you're stuck (because I actually respond)
→ GLP1 optimisation guidance if you're on medication

No guessing what to eat.
No wondering if your workout is right for your age.
No starting from scratch every Monday.

Just 4 weeks of showing up, following the framework, and feeling like yourself again.

Why it's a no-brainer:
→ January motivation + expert coaching = you'll actually stick with it
→ £100 for 4 weeks of structured programming (fraction of what you'd spend on a handbag)
→ You'll lose 5-10lb without counting calories or cutting out food you love
→ You'll actually USE it (unlike whatever else is on your list)

Limited spots because I cap each cohort at 5 women - and once someone starts, they tend to stick around for what comes next.

Want to grab a voucher for yourself or someone else?
Tag your BFF or Message me.

No fluff. No faff.
Just expert coaching that gets results.

Dee
Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

16/11/2025

Your Environment Is Keeping You Stuck …

If there’s a biscuit tin on your counter, you’re gonna eat biscuits.
If there’s wine in your fridge, you’re gonna drink wine.
If your trainers are buried at the back of the wardrobe, there’s no way you’re going for a walk.

Your brain makes thousands of decisions on autopilot every day based on what’s easiest.

So if the easiest choice is the one keeping you stuck, that’s the choice you’ll keep making.

GLP1’s handles hunger.
They don’t handle your environment. That’s still your job.

I’ve spent decades watching women try to willpower their way through environments designed to keep them exactly where they are.
It doesn’t work.
It never has.

You can’t outsmart your own patterns. BUT you can make the right choices easier than the wrong ones.

Stop trying to be stronger.
Start being smarter about your setup.
This isn’t about more discipline.
It’s about less resistance.

The final 2025 intake is closed, but I’m taking preregistrations for 5 January spots for midlife women ready to set themselves up properly.

DM me “SETUP” to jump the queue.

Dee 🤘
Gen X women’s coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

15/11/2025

You know exactly why you can't lose weight.
You just don't want to say it out loud.
The late-night biscuits.
The bottle of wine that's "just to unwind."
The 1am scrolling when you know you should be asleep.

And if you're using GLP1's? The medication's handling the hunger, but you're still reaching for food at 9pm when you're not even remotely hungry.

I've been doing this for decades.
I've heard every excuse, every complication, every "my situation is different."

And here's what I know: your situation IS different.
But the pattern? That's always the same.
You're not confused about what to do.
You're avoiding doing it because it means feeling the uncomfortable feelings directly. And your brain really doesn't fancy that.
So it creates this fog of "I need to do more research" and "maybe after the holidays" to keep you safely stuck.

The moment you stop pretending you don't know?
That's when everything changes.

Last intake of 2025 closed this weekend,
I've got 5 January spots for women ready to stop pretending.

It could be YOU
DM to skip the Q

Dee
Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

13/11/2025

You've been wearing the same black elasticated work trousers for MONTHS

Not because you love them.
Because they're the only ones that fit without cutting into you when you sit down.

You've got a dozen other (nicer) pairs in your wardrobe.
All uncomfortable.
All making you hyper-aware of your body in meetings.
So it's the black trousers.
Every. F******. Day.
And last week you were mortified when someone joked because "you always wear the same thing."
Cheeky cow
But what were you supposed to say?
"Actually, nothing else fits, I feel disgusting .... I've tried everything and I don't know what else to do"?
Hell No
So you laughed it off and changed the subject.
But you went home feeling like s**t and looked at those other trousers hanging there and ended up on the sofa with a bottle of wine and a take out

You haven't failed. The approach you've been using has failed YOU.
My 28D Reset for 40+ women gives you the strategy you actually need.

Not the one you've been trying that doesn't work.

4 weeks. £100. Starting 17th November.
Last chance to join us before January .. when you'll be even heavier if you don't do something
Won't you?

Know this feeling?
Send me a message.

Dee
Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

12/11/2025

Most women gain an extra 10lbs over Christmas. Why not lose weight instead?
2 places remaining on 28D RESET

Address

Tower Hall, 8 Bonds Hill, Waterside
Londonderry
BT476DW

Website

http://www.milliondollartrainer.com/

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My Story

As A Straight Talking Fat Loss Expert - Result Producer - I provide a Mind-Body Approach to Permanent Sustainable Weight Loss for professional 40+ Men and Women. 90 days to a Lighter, Leaner more Confident YOU 💕🌈

I’m committed to changing lives - I’ve transformed more than 7000 lives over the last decade.

As the “Million Dollar Trainer”, creator of Million Dollar Fitness ... a certified Fitness Professional, Clinical Hypnotherapist, NLP & EFT Master Practitioner, I empower those who work with me to gain massive amounts of confidence and feel good in their own skin.

My goal is to make an Impact but my PASSION is to change Lives - I do this because I want to Create a Positive, Lasting Impact, Contribute and Give Back.