Active Aims Ltd

Active Aims Ltd The health, fitness and exercise specialists 1:1 and online personal training for individuals and businesses.
4:1 small group personal training

Active Aims offers a wide range of support for personal health, fitness and exercise – starting with you and your goals. Whether you are recovering from injury or illness, an older adult or suffering from a health condition, Active Aims can work with you to tailor a solution for achieving your targets.

18/02/2026
17/02/2026

16/02/2026
15/02/2026

As an exercised physiologist I am frequently baffled by the obsession to be skinny. Don’t get me wrong being obese is not great for your health and can be responsible for many metabolic diseases.
This is the read for anyone interested in how the body works. It’s an extract from the New Scientist magazine:

The vital, overlooked role of body fat in shaping your health and mind
The discovery that fat is a communicative organ with a role in everything from bone health to mood is forcing a rethink of how we view our bodies
If you melted down the average UK adult, you’d find around 22 kilograms (48.5 pounds) of creamy yellow fat – equivalent to around 88 blocks of lard, enough to fill two-thirds of a small suitcase or cast into 446 dinner candles. Melted, it would easily be enough to paint a large bedroom in a translucent, waxy sheen.
It’s a queasy thought. For centuries, we’ve regarded body fat as an inert, lard-like substance. We carry it everywhere, and frequently despise it – yet this pale, oily tissue is undergoing a radical reassessment. Far from an inert nuisance, it is an organ – one that is alive and surprisingly communicative, has its own memory and is capable of influencing everything from appetite and metabolism to fertility, mood and immunity.
Fat, it turns out, isn’t one thing. It comes in white, brown, beige and even pink forms – each with distinct functions and found in different locations – and contains a mix of immune cells, nerves and blood vessels that contribute to its powers.
“You wouldn’t get pushback today if you claimed fat was an organ, in the same way your lungs or liver or spleen are organs,” says Paul Cohenat The Rockefeller University in New York, who researches metabolic disease and cancer related to obesity. This shift in thinking is reshaping our view of body fat and our understanding of obesity. It challenges how we think about trying to get rid of fat, and is even prompting some scientists to explore how to reprogram it instead – not just to tackle obesity, but to improve our broader health.

14/02/2026
11/02/2026

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11/02/2026

Having flexible hips is crucial for movement

05/02/2026

One last blast for knee rehab. Remember be consistency is key. knees

04/02/2026

Requested- easier knee exercises

03/02/2026

Tip of the day for knee stability. Try 10 reps x 2 on both legs.

Address

Loughborough

Opening Hours

Monday 7am - 9pm
Tuesday 7am - 9pm
Wednesday 7am - 9pm
Thursday 7am - 9pm
Friday 7am - 9pm

Telephone

+447973782647

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We also offer excellent personal training space for personal trainers who would like to train their clients in an exclusive up market personal training space.