18/12/2025
Marketing your acupuncture practice is essential, but it should always reflect honesty, integrity, legality, and respect for your clients. Ethical promotion builds trust and protects your reputation, helping avoid you being accused of wrongdoing.
Ways to do this include:
đź’¬ Clear communication: Explain your services and their benefits accurately without exaggeration, any claims you make must be backed up by evidence, so if you cannot support it, don't say it.
đź’» Professional online presence: Keep websites and social media profiles factual, informative, and reflective of your training.
🧍‍♀️Patient-focused content: Share real tips, insights, and snippets of good educational information rather than solely advertising.
🤓 Real people matter: People respond well to seeing real faces, whether staff or patients but make sure you do get consent. Short video testimonials are particularly effective for self-employed practitioners, however make sure the client is happy with it when it's done, and knows what it will be used for.
â›” Respecting boundaries: Avoid pressuring potential clients and maintain confidentiality in all testimonials or case studies.
By promoting your practice responsibly, you attract the right clients, support informed choices, and uphold the standards that keep the acupuncture profession trusted and respected.