20/01/2026
Newborn babies have tiny, still-developing immune systems.
That means infections that might feel mild for us can be very serious, even life-threatening, for them.
Viruses like cold sores (HSV) are a good example. Many adults carry them without much trouble, but for young babies they can be incredibly dangerous.
A recent survey by The Lullaby Trust found that 54% of new and expectant parents would allow friends and family to kiss their newborn, often without realising the risks.
Many parents say they would feel uncomfortable or worried asking visitors not to touch their baby in case they offended or hurt their feelings, or were labelled an overprotective parent.
To help protect babies, The Lullaby Trust created the T-H-A-N-K-S guidelines, which stands for Think Hands And No KisseS
Always wash before touching a baby.
Avoid kissing babies (even parents should avoid it if unwell).
Stay away if you’re ill, this includes colds, cold sores or tummy bugs.
And remember, it’s absolutely okay to set boundaries.
You’re not being rude.
You’re being a brilliant parent 💪
If it helps, you can access and use one of the free “Don’t Kiss the Baby” tags from The Lullaby Trust to share the message gently.
You’ll find info on their website.
Your baby. Your rules. Always