15/01/2026
You’ve been lifting for years but nobody would know it.
You train five times a week and eat big to get stronger.
You’re putting in the work but your lifts aren’t progressing.
You’re gaining weight, but it’s all going to your gut, not your arms.
When you look in the mirror, you don’t see someone who lifts. You see the same soft, undefined body you’ve had for years, and you can’t work out what the f**k you’re doing wrong.
So you eat even more, thinking that’s the answer. More food equals more strength, right?
Except it doesn’t.
The weight keeps creeping up, your jeans getting tighter, and your lifts stay exactly where they’ve been for months.
You start wondering if you’re just one of those blokes who isn’t built for this. Maybe some people can look good and get strong, but you’re not one of them.
My client Luke knows this frustration all too well.
When he started working with me, he was 86kg with a 91cm waist. He’d been lifting five times a week for years but had nothing to show for it.
No progression in his training and no structure in his nutrition. Just lifting weights, eating whatever and hoping progress would show up one day.
It never did.
So we changed everything.
We gave his training structure and progression. We built a nutrition plan so he could accurately track what mattered.
Twelve months later, Luke’s sitting at 66kg with a 73cm waist. That’s 20kg gone and nearly 20cm off his waist.
But he’s now eating almost DOUBLE the calories he was during his diet, his lifts are flying up every single week, and he’s staying lean while building muscle.
He’s so chuffed with his results that he’s referred three new clients to me (thanks, dude).
Luke didn’t need to train more. He needed someone to show him how to progress his lifts week on week, and how to fuel his body properly instead of just eating more and hoping for the best.
This is one year of coaching versus years of winging it.
If you’re tired of showing up without anything to show for it, let’s talk about Project X coaching.
Link in bio or DM me.
Don’t get old. Get Old Skool.