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Bjorn - Old Skool Fitness, Maidstone (2026)

25/03/2026

You’re too fat to join a gym but you need the gym to stop being fat.

Makes absolutely zero fu***ng sense but that’s where your head’s at right now and it’s keeping you stuck on the sofa scrolling Instagram instead of doing something about it.

Classic catch 22 and I know it’s doing your head in.

You keep putting it off, telling yourself you’ll start when you’ve shifted a bit of weight first, when you feel a bit fitter, when you’re not quite so knackered all the time.

Except none of that’s going to happen without putting your big bot pants on and getting started.

The fear is completely normal by the way. You’re worried you’ll be the fattest or weakest bloke there, that everyone will stare, that you’ll look like a complete tool wandering around not knowing what the f**k you’re doing.

But when you walk into a gym no one cares or knows about any of that stuff. They’re just the hang ups you carry around with you.

Everyone’s too busy worrying about their own lift or checking themselves out in the mirror to give a toss about you.

Try just starting with the machines because you can’t f**k those up too badly, go in with some sort of plan so you’re not aimlessly wandering about, and you’ll be fine.

Six months from now you could be the bloke who looks like he works out a bit, has energy to keep up with his kids, and doesn’t avoid his reflection in the mirror.

Or you could carry on being comfortable on the sofa night after night scrolling Instagram, telling yourself you’ll start next month.

Project X is online 1:1 coaching so you’re not hiring some bloke to stand over you in the gym grunting motivational bo****ks in your ear.

You get a proper plan, someone to keep you on track when panic sets in, and support from someone who actually gets what it’s like being a knackered dad trying to sort his life out.

Link in bio.

Don’t get old. Get Old Skool.

23/03/2026

The scales are bastards and won’t budge for days on end, even though you’ve lost loads of weight over the last few weeks.

Every morning you step on them hoping for movement and every morning they’re giving you the middle finger.

Clearly they have a personal vendetta against you.

None of that’s true but it’s where your head goes when progress evaporates because you’ve lost perspective of what realistic progress looks like.

You got spoiled by those first few weeks when the weight was coming off and now anything less than that feels like failure.

But fat loss doesn’t happen in a predictable way no matter how much you want it to.

Some weeks you’ll drop a kilo, other weeks nothing. That’s completely normal even when you’re doing everything right.

The blokes who get in great shape no matter what their age finish what they start and don’t bin it off the second the scales start messing with your ego.

Imagine looking in the mirror six months from now, fitting back into clothes destined for the charity shop and having the energy to keep up with your kids during the day and stay awake long enough to get lucky with the Mrs in the evening.

If you need someone to keep you sane when the scales are being dicks, check out Project X 1:1 coaching.

You’ll have someone who has been where you are and knows exactly when to push, when to hold steady, and when to adjust so you’re not left guessing and stressing.

Six months from now you’ll be the person who actually finished instead of the one who’s STILL starting over every few weeks.

Project X 1:1 coaching keeps you on track when your head’s telling you to bin it off.

Link in bio.

Don’t get old. Get Old Skool.

22/03/2026

Good mates take the p**s out of each other. Unless you’re a snowflake who gets offended by the air you breathe.

When you go out for a meal, you can prepare to be roasted for ordering the chicken instead of the triple stacked burger oozing with every filling you can imagine.

The temptation to think “f**k it, maybe I’ll just get the burger and deal with it tomorrow.” Is pretty powerful.

But those mates rinsing you for being boring are standing in front of the mirror every morning, looking at their beer belly eclipsing their tiny todger, wishing they looked different.

You ordering something that’s going to help you look better, feel better and have more energy triggers their fragile ego because it reminds them they’re letting themselves free fall into a right old state.

So they take the p**s to make themselves feel better about their own choices.

Order what you want and own it.

The version of you six months from now fitting back into clothes you’d written off will thank you for it.

Your mates will be carrying even more timber and wondering why they look and feel like a bowl of Angel Delight.

You’ll stop second-guessing every meal, stop caring what the lads think, and start seeing yourself as the bloke who’s got his s**t together while everyone else is still making excuses.

Six months from now when your mates are still moaning about their dad bods and you’re the fit one in the group, you’ll be glad you stuck to your guns.

Project X 1:1 coaching gives you someone in your corner to keep you on track when everyone else is trying to drag you backwards.

Link in bio.

Don’t get old. Get Old Skool.

20/03/2026

Unboxing videos used to drive me mad when my kids watched other kids open toys.

But kids toys nowadays are s**te and this package from is absolutely AWESOME.

If you want 20% off use the code BJORNOSF at checkout.

I’ve worked for and with supplement companies in the past and the way Applied Nutrition are doing things is very different to what I’ve experienced in the past.

Super impressed so far.

Also, please don’t tell my kids I did this video or they will mock me until my dying days 🤣

18/03/2026

Calories in, calories out blah blah blah.

Technically correct but spectacularly unhelpful.

Coaches love dropping that one like it’s some profound revelation you’ve somehow never heard.

As if the reason you’ve got a belly is because nobody’s ever explained the concept of eating less.

You know what they’re not factoring in?

Your job. Your commute. Your kids. The fact that by 8pm you’ve got nothing left in the tank and the idea of prepping tomorrow’s meals feels about as realistic as running a marathon in flip flops.

The advice isn’t wrong but it shows a total lack of empathy and understanding.

Usually it’s because they have f**k all going on in their life other than looking in the mirror and putting chicken into Tupperware containers.

What you need is someone who lives for life day in day out. Someone who can show you how to make your life and the science meet in the middle as seamlessly as possible.

When you start to get all those factors working together, body transformation no longer feels impossible.

You start to realise you don’t have to settle for being the dad who’s quietly dreading it when your kid asks for a kick about, or has to stop for a breather helping them learn to ride their bike.

If you want that, drop me a DM or check out the link for Project X 1:1 coaching in my bio.

Don’t get old. Get Old Skool.

15/03/2026

Can you really get LEAN and eat the FOOD YOU LOVE?

That’s the message coaches push to entice you into their coaching.

Selling you the dream that you can still go out for brunch, have drinks with your mates, eat ‘the foods you love’, and it’ll all be fine.

The problem is when the reality of having to restrict what you eat hits, you’ll get fed up and bin it all off.

However you CAN still enjoy life, drink beer, eat pizza, go on holiday AND lose weight, so long as you do it properly and manage your expectations.

It will mean having these things less frequently, restricting a little more before and after events, and being realistic about how long it will actually take.

The truth is the “eat and drink whatever the hell you want” approach coaches sell you won’t get you a result in six months, let alone six weeks.

Unlike my client Tom…

Tom’s AMAZING progress has all been achieved in 6 months and the difference is unreal.

I’ve never known someone have so many social events, weekends away, birthdays, parties, drinks nights etc and still stay focused in and around those events.

It’s not half made my job difficult and his results slower than they could have been.

But I’m SO proud of him.

The reason it’s worked is because we’ve meticulously planned for every single event.

Take his last day at the football with the lads.

We pulled his calories down before & after and set him a protein and calorie target to hit before he went, so he felt well fed without too many calories.

Then we gave him free rein to enjoy himself within reason, and he alternated his drinks between alcoholic and soft so they lasted twice as long without him feeling like he was restricting or being a boring ball bag.

That kind of planning is what’s kept him on the straight and narrow and meant his motivation hasn’t disappeared after one ‘bad’ day or weekend.

Festival season is 3 months away. Summer holidays about 5.

Just imagine what you could do in that time if you got started today.

Tom achieved all of this despite being so bloody popular his social calendar was absolutely jam packed.

If he can do it, so can you.

If you want results like Tom’s, drop me a DM and we’ll have a chat.

14/03/2026

You want to get in shape but you feel like a selfish bastard for even thinking about it.

Spending time at the gym means time away from the family.

Spending money on yourself means less for everything else that needs paying for.

Caring about how you look feels vain and self-absorbed.

So you just don’t bother and tell yourself it doesn’t matter anyway.

But you know, it does matter because you feel like s**t every time you catch your reflection or struggle to keep up with the kids without getting knackered.

That guilt needs to f**k off.

Looking after yourself isn’t selfish or vain. It’s what responsible adults do so they can actually show up for the people who need them dragging themselves through the day like a zombie with a caffeine addiction.

When my eldest was born I was exhausted and desperately unhappy with how I looked.

I realised pretty quickly that getting healthy wasn’t about vanity, it was about being the dad I needed to be.

Your kids are watching everything you do. If you’re treating your body like a bin and living off takeaways, that’s what they’ll think is normal.

If you’re showing them what discipline and self-respect actually look like, that’s the standard they’ll grow up with.

You’re not being selfish by prioritising your health. You’re setting an example for the people who look up to you.

Although looking fit AF while doing it is a pretty solid bonus.

If you need help fitting training and nutrition around everything else without the guilt, check out Project X 1:1 coaching.

Link in bio.

Don’t get old. Get Old Skool.

11/03/2026

Comparing yourself to others is seen as bad but I believe it can be very useful.

Fitness people just parrot things they’ve heard to sound smart when it comes to comparing yourself to others but they are the worst culprits.

Hopefully this little story will help and entertain.

I’d also urge you to check out the ‘Once’ album by Kid Harpoon.

Oh, when are we going to start that band or write a song together?

10/03/2026

Bulking, gaining and muscle building all mean the same thing essentially, and they’re all a total head f*ck.

In fact, they’re HARDER than dieting.

Sure it might seem like fun to be eating more if you’re someone who has endured all kinds of horrible diets in the past but mentally it’s way tougher.

You are purposely over feeding yourself which means week after week you gain body fat, abs disappear, muscles look softer and squishier, jeans start to get snug.

Gym performance goes up but then the little voice in your head starts asking if you’re actually gaining muscle as your physique looks worse and worse and you can’t see any improvements in muscle size at all.

These photos are about 3 months apart and you’d be forgiven for thinking the pictures on the left are the ‘after’ but it’s actually the ‘before’.

The left photo is at the end of my pre-Christmas diet and the right photo is after 3 months of gaining.

When I put them side by side all I see is someone who has gained fat and not built a single ounce of muscle.

This is exactly why I have a coach to help me keep my nerve and not jump back into a diet out of desperation and disappointment.

If I did, I would be guaranteed to never build any muscle and would just yo-yo for the rest of time.

Dieting is physically tough but gaining is mentally way worse.

You have to rely on sensible dates of weight gain and pay close attention to gym performance.

Having someone to keep your emotions in check and head on straight is the thing I was missing for so long.

Another 2 months of solid gaining before the summer holiday diet kicks in.   Let’s gooooooo!

06/03/2026

Calling all Lewis Hamilton and Ferrari formula 1 fans.

This weekend could be absolutely massive if Lewis can finally get back on the podium.

Safe to say there’s a lot at stake for me personally.

Do you think he can do it?

05/03/2026

You’ve given up on your health & fitness plan more times than you’ve had hot dinners and it’s got f**k all to do with your willpower.

Every single approach you’ve tried expected you to completely blow up your life overnight and become a different person by Monday morning.

- Hit the gym four times a week.
- Slave away for hours meal prepping every Sunday.
- Hit 10,000 steps every damn day.
- Track every calorie like a geeky sad sack.
- Drink enough water to re-hydrate the Sahara.
- Sleep eight hours.
- Meditate.
- Journal.

Oh and sort your entire existence out while you’re at it.

Meanwhile you’re already drowning in work deadlines, school runs, and a never-ending list of s**t that needs your immediate attention.

No wonder you gave up. You were trying to jam everything in with a shoehorn and wondering why it felt impossible.

The blokes who actually stick with it aren’t superhuman. They’re just smart enough to slot fitness around their existing chaos instead of trying to rebuild their entire life from scratch.

Small hacks are the key to getting started.

- Walk while your kids are at swimming instead of doom-scrolling in the car park.
- Chuck extra chicken in the pan for lunch the next day when you’re cooking dinner .
- Train for 20 minutes before work instead of convincing yourself you’ll have energy after a 10-hour shift (you won’t).

Small changes that fit are better than trying to magic up a complete personality transplant.

You’ll actually stick to something for longer than a week, feel like you’re getting somewhere instead of constantly restarting, and stop beating yourself up every time you miss a session because life got mental.

If you want help fitting proper training and nutrition into your chaotic life without feeling like you’re drowning, check out Project X 1:1 coaching.

The link is in my bio.

Don’t get old. Get Old Skool.

04/03/2026

Bloody AI is everywhere now so should you use it to write you a diet and training plan?

You absolutely could. But then would you get it to give your Mrs a good seeing to if it could?

Thought not.

Tech is great but it does t replace the old skool basics of hard work and human interaction \ connection.

Don’t get old. Get Old Skool.

Bjorn - Old Skool Fitness

25/03/2026

23/03/2026

22/03/2026

20/03/2026

18/03/2026

15/03/2026

14/03/2026

11/03/2026

10/03/2026

06/03/2026

05/03/2026

04/03/2026

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Monday	6am - 4pm
Tuesday	6am - 4pm
Wednesday	6am - 4pm
Thursday	6am - 4pm
Friday	6am - 4pm