27/02/2025
Singer and actor Wayne has swapped the bright lights of singing in Las Vegas and appearing in TV shows including Coronation Street, Peaky Blinders and Happy Valley for working at our Trafford Park store – and says the two worlds of working in showbiz and for Asda are more alike than many people think.
Wayne, who received a British Citizen's Award for raising £750,000 for various charities through his singing, joined Asda just before Christmas. He said: "Vegas and Asda aren’t as far apart as they seem. Both are about putting on a great performance, working together, and making sure people leave happy. The show must go on – whether it’s under the bright lights of the stage or the bright lights of Asda!
"When I was performing in Las Vegas, every night was about creating an experience. It wasn’t just about singing – it was about timing, energy, and making sure the audience left with a smile. In Vegas, I connected with people through music. At Asda, I connect with people through service, conversation, and community. Whether it’s greeting a regular customer, helping someone find what they need, or celebrating the return of Rollback, that same sense of energy, passion and teamwork is there."
The store's customer trading manager Vicki said: "He is amazing and so lovely. The customers absolutely love him. He's always calm and he'll do anything for them. Some days I'll be in the office upstairs and I'll look out of the window and he's there helping a mum and her kids putting the shopping into the car. When we have a customer who's upset he just has this way with them so they are laughing and joking. He's just the nicest person you will ever meet."