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Stay Strong With Will Foden

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Stay Strong With Will Foden

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The Stay Strong Collective is a community of go-getter, legacy builders and athletes who desire and believe that optimizing their health to perform at their best is of paramount importance.

23/11/2025

Weekly Download

The easiest thing to do is just to tick boxes.

Clip the ticket

Aim to achieve more and move on.

But something I realised this week is that this isn’t worth doing unless you make the effort with being connected.

With your family

With your closest mates

With those inside of your business

With those you resonate with.

This weekend I travelled 3 hours up north to see some of my closest friends.

Time on the farm, stalking in the fells, eating good food around the fire and afterwards spending the rest of the time with my family and really got me thinking.

Many seek more without giving themselves the time to just do the simple things that make them happy.

Time out doors, big feeds, a s**t load of beef and fun times around the fire are all part of what makes me tick.

To then come home to spend some quality time with my family I really felt that this weekend I gave myself permission to just be present, reload and be ready to smash the last part of the year.

I’m by no means perfect at this and this is a massive work on for me.

I said to we need to do this more often as its to easy to just use the excuse of life not to catch up where as actually the whole point of all of this is to do cool s**t with good people.

Maybe something for you to consider:

“When was the last time you just said f**k it, put the tools down, and went and did the actual things that make you tick?”

Time flies so do it with good people.

09/11/2025

Weekly Download

Something I’ve always said is that success is a feeling.

And in that same breath, knowing what game you’re actually playing is the most accurate measure of whether you’re aligned with where you’re going.

Professionally, this has been one of the most effective weeks of my career.

Multiple clients have hit personal bests.

I presented my first online workshop for the RISE Leadership Performance Platform.

I finalised one of the most comprehensive diagnostics I’ve ever built, a tool that I know will change the game for founders looking to elevate their mind, body, and business.

But the moment that really stopped me this week was when someone asked:

“What have you failed at this year?”

And my answer was, nothing. Because it’s only a challenge or a lesson to learn from. I used to think this game was pass or fail but this week I totally changed how I viewed my performance.

This has been one of the toughest years of my career. But these are the exact challenges I’ve been waiting for since I began working predominantly online.

Most get lost in the noise of chasing the next thing.

But this year, I’ve never been more clear on what game I’m here to play.

Personally, it’s been full on.

Our boy is at the age where he wants to explore everything, and it’s given me a front row seat to the reality of balancing ambition with family.

Today we took him to see the war memorial near our home.

I want him to understand how lucky we are and the importance of respecting those who defended this country and still do.

The next six weeks will be a sprint.

The year is closing fast, and Christmas will be here before we know it.

So ask yourself this:

Are you taking the actions that genuinely move you forward?

Or are you still second guessing what you’re doing?

Let your gut tell you what your next move needs to be.

08/11/2025

Huge lesson from this week is know the game plan but also know how to measure it.

I see to many business professionals not have direction when it comes to “what does success mean”

If you can’t manage it you can’t measure it

01/11/2025

The difference that makes the difference

Isn’t your skill level

It’s how you manage yourself real time

The art and science of this isn’t found in a book

It’s found with reviewing your performance and adapting accordingly.

If you want to win then learn how to play the game

26/10/2025

Weekly Debrief

Something I reflected on this week has been that high performance, most of the time, is monotonous.

What I mean by this, is that this week I’ve rinsed washed and repeated what I’ve needed to not only improve but stabilise.

Hitting the heaviest back squats and deadlifts for a while

Spent some quality time with the boy, exploring, playing and just being there watching him learn.

Welcomed two knew members of Built For Pressure who’re gearing up to get the ball rolling the end of the month.

Went to BJJ

The same list goes on.

But a trap I see so many professionals fall into is that they’re looking to fill the entertainment void inside of their process.

Doing aimless s**t that they full well know isn’t adding to the process.

This has been a month of evolution for me and the team

But not from huge feats of behaviour change

But from taking repeated action in the right areas and watching the efforts compound.

Big but boring

Doing the do on a daily basis

Whilst realising that the game wasn’t won in a day.

When you’re evaluating your week this week ask yourself this:

“Have I got direction and intent in what I’m currently aiming for, and if so, am I ticking the box on a daily, weekly and monthly basis to get there?”

Be honest

As this will show you what you need to do next

19/10/2025

Weekly Debrief

The hardest part with this game is accepting that you’re never going to feel totally in control.

This week I felt up against it. Full transparency that my ambition got the best of me.

The internal war between wanting to be effective, waiting for it to happen and actually coaching myself not destroying myself have all been signals this week.

But what I found was this one thing changed the whole game for me

And thats getting back to the bare bones of what I know I need to do.

Not jut aimless output, more, more, more

But actually living to my word and doing the do

- Running the game plan, then assessing the outcomes.

- Training when I could, ticking numbers and hitting minimum progress acknowledging that progress is progress.

- Being self aware and managing my emotions and frustrations to still be able to get the power plays ticked on my to do list.

- Step back and off when I said I would, taking the boy for adventures and actually just living with intention.

But the biggest lesson I learnt was one from a podcast with the founder of Spotify

“Impact over happiness any day” he said

Because happiness will dwindle if you have to much of a good thing.

But what actually keeps you sharp, present and happy is actually chasing impact

The more impact you make, the happier you will be.

I’ve talked about making more impact and connecting more deeply then ever

And this has been a raw and timely lesson to why I’m so driven to succeed.

Impact is measured by many different metrics that I’ll unpack on my podcast

But something for you to think about when you start to feel flat, bored or frustrated.

“Are you looking for impact and growth or are you looking for applause and short term happiness?

11/10/2025

Some thoughts in the mountains this morning

You are who you are

Something to think about

04/10/2025

The ironay is that you don’t actually want this pressure to end

All you want is to feel in charge of the challenge you’re coming up against.

For years I thought that I couldnt escape this feeling that my journey always felt like it was aiming up hill

I was always the under dog, the one no one believed in the one who worked harder then anyone else.

But every time I’ve hit a feat of performance that I have chased I’ve always had this same feeling

“Is that really it”

Whether it was playing pro rugby

Making my first big sale

Compeleting Ironmen comps

Or changing my life and moving to and moving back from SG I always wondered why I didn’t feel satisfied

And the reason is so simple

I just f**king love being in the middle of it and exploring what I’m capable of.

You see there are studies that show you have more in the locker even when you think you don’t

We all have that experience where we drop the hammer, put in shift after shift and suddenly the thing happens out of no where

But something to consider

what if you’re supposed to be in the place your’e in right now to learn a lesson?

As I write this I’ve coached at the highest level I ever have done this week but in the same breath feel I havnt “made it”.

In reality heres the shift that changed the game for me

I know where I’m supposed to be and in the stage of ‘feeling’ like its hard is the place where I know I will evolve and become the man and business owner I have always said I want to be.

If you dominated Q3, you have more to do.

If you feel stuck, behind or your bored and Q4 looks like an abis of “I have no f**king clue what to do next”

Sit with it and learn that acutally maybe you’re not supposed to know your end point but all you need to do is start making plays that are aligned to what you truly want by knowing the next move.

Welcome to championship season

This will be where the real high performers do their best work.

28/09/2025

Weekly debrief

When it comes to growth, evolution and performance many aren’t willing to sacrifice who they are for who they need to become.

I’m very clear on what matters to me the most

Watching my family grow

Provide them a life that allows them to live on our terms

Perform at my best when called upon

And in doubt protect what matters to me

But losing my dog this week showed me that time is moving at a pace that we can’t comprehend

15 years ago I had nothing

I literally walked out of my house with my dog and the clothes I wore and had to rebuild everything and take on one of the most impossible physical challenges I’ve endured.

But if you had said I would be in this position I would have bitten your hand off

But that’s not what high performance is about

It’s about finding the limits of your current capacity and building ways of breaking past them without losing what matters most in the process.

Being ambitious is a tight rope

It’s what gives me purpose but what I’ve learnt is that there’s a time a place to just enjoy and be present.

Portugal taught me so much but the main take away was without trusting yourself and having the courage to go past your limits and be ok with stepping into the unknown you will never find who you said you really wanted to be.

Excited to share the developments that we have incoming but for now rugby, UFC and a family roast dinner on the cards before scheming and implanting for Q4

26/09/2025

You can’t walk alone in this game

When it comes to high performance, growth, development, leadership etc many believe they can just muscle their way to reaching the next level.

But I practice what I preach when I say I have a team in my corner in various ways that not only keep me accountable but challenge me to push my limits to do and be better.

Just heading back from an epic three days in the Parish household doing what they do best

Connect

Train

Eat Steak and Ice cream

Immerse

Have deep conversation

And more so

Break down my business and how I’m coaching and unpack the next steps to take BFP to the next level.

The main piece of this puzzle for me as a leader and business owner is being alongside those that have done it, got the battle scars to prove it and do this with a smile on their face.

Coming back home with my head bouncing with what’s to come and massive thank you to , and the MVP Lola for making me so welcome

Q4 incoming….

23/09/2025

If this lady could speak English she would tell you some stories

Unfortunately no one can escape time.

For nearly 17 years we’ve had this incredible character in our lives.

She’s been there when I’ve been at rock bottom

There when I met Rach

Alongside me whilst I rebuilt my whole life after nearly losing everything

Mad me smile in the hardest times as well as be an idiot through the best ones.

Shes been part of my family and those that know dogs, she was a shining light when the world seemed upside down.

I’m putting this on this platform not for condolences, she was old as f**k and had a great innings.

But this platform for me is about awareness

In a flash this pup who I drove around on the front of my quad bike and ate my packed lunch with on the farm turned into an old lady living her best life on bbq dinners with my parents in an instant.

You don’t have time to wait

So pull the trigger and make what ever it is you want to happen, because in an instant life will show you that you don’t have time to wait.

I know many on here knew her and what a legend she was hence for the post.

Rest easy Chops

Address

Manchester

Opening Hours

Monday	7:15am - 6:30pm
Tuesday	7:15am - 6:30pm
Wednesday	7:15am - 12pm
Thursday	7:15am - 6:30pm

Website

http://www.willfoden.com/

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