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Stay Strong With Will Foden, Manchester (2025)

11/09/2025

Time, space and all of the adventures for this little legend and the gang.

The definition of freedom means something different for everyone

But for me and my family it’s exploring and showing this little man how amazing this world can really be

Next stop

Jasper

&fontour

18/08/2025

Three Peaks Challenge.....Done

This weekend, my team and I completed the Three Peaks Challenge, which included Ben Nevis, Scarfel, and Mount Snowden.

I’ve always said that there is nothing better than actually having a connection over hard things. This weekend, we covered the distance of a marathon in some of the best conditions I’ve ever had the pleasure of being in on the mountains, but the best part of this trip was just spending time with incredible people.

When I built my company, I said that bringing in-person experiences that meant something was massively important to the mission. This weekend, we did just that.

Unfortunately, we didn’t hit the 24-hour mark. With a burst tyre and mental traffic, we couldn’t clip the whole thing in the time, but in hindsight, that was a secondary goal.

What was more important to me was sharing the mountain with incredible people.

Full debrief to come

10/08/2025

Weekly debrief

We’re a week out from the three peaks with the team.

I’ve talked about why I love challenges but there’s something that I’ve realised over the last few weeks which is actually enjoying what’s in front of me.

For years I have just aimed to “tick it off” thinking I’d feel something different

But the reality is if it’s completed I just want bigger, faster, harder and the list goes on.

This week I’ve:

Record 4 podcasts with industry leaders in London on all things leadership performance, mental resilience and their journeys in the high performance space.

Trained a lifted the heaviest for a while

Had adventures with the boy

Caught up with some epic people and explored knew places in the peaks

Actually cooked and enjoyed some down time

Prepped for a mega 24 expedition with the team.

And the key that’s been a game changer for me

Learning how to regulate my self talk

From just hustling like a nutter

To bring focused on the task at hand then letting it go when needed.

Question to take into next week:

There’s one part of your game that you know deep down is holding you back, what’s the one action that you could take charge of that would snow ball in the long term?

03/08/2025

Weekly debrief

July taught me a serious lesson

That the key to unlocking your potential isn’t about what’s next

It’s about leading yourself in the moment

July brought some of the most incredible times I’ve had with my family

Watching George grow up with his family and become such a legend really has opened my eyes into what this is all about

But something that was a common theme for me over the last few weeks has been focusing on how I lead myself when operating in a changing environment.

The name of the game is to master yourself

But in the same breath

Mastery is a goal you will never attain

Because the more you master the higher the level you want to play

So why do I want to chase the magic dragon?

It’s simple

It used to be so that I could prove myself to others, be accepted and validated for my achievements and ‘right” to perform

But now

The need to master myself is to lead, live and perform with intention and show George what it means to do the work, lead yourself and more so be an asset for those around you.

I see to many high performers trying to play “the game” ticking boxes that don’t actually align with them and they wonder why they’re frustrated, over whelmed and burnt out.

I know this because I’ve been there

But high performance isn’t about the game it’s about playing your game.

What life do you want to live?

What do you want to explore and achieve?

Are leading according to your values or someone else’s?

I’ve found that knowing why I’m doing this has allowed me to not only be more present but be who I said I would be.

Off for adventures with the boys

Have a banger

27/07/2025

If you struggle to switch off while you’re away.

I hear you

For years I’ve struggled to step back

Because in my head, stepping back meant failing or worse

Retreating and dropping the ball.

But as I step more and more into the venture of being a business owner with a son who doesn’t care about what project I’m on, I’ve been learning this in real time.

The vice grip that most have on their profession is the reason why they have some success.

But in the same breath, that’s the thing that is causing them to feel this constant “burnout” or lack of motivation that you can’t seem to shake off.

Or worse

Letting their standards drop to the point of not knowing where to start anymore.

I’ve been away for two weeks.

I’ve still been on the tools, but I have also been enjoying the connection with my family.

The first few days I’ll be open, I needed to check myself

I would suddenly have this compulsion to take action.

Because my safety net has and always will be to outwork the room

But the level of the game now isn’t about compulsive action.

It’s about calculated ex*****on on what matters most.

So instead

My work blocks were condensed to what keep the ball rolling.

My training was compartmentalised into space to “get it done”

And more so

I chose to be present instead of searching for validation that I could achieve more.

The outcome was I got to have a laugh, saw some of my best friends, laugh out loud, take this little gr***de to the sea, actually breathe, and get ready for what’s to come heading into August.

The biggest lesson over the last two weeks isn’t about saying “take a break”

Because if you’re wired to be entrepeural

You won’t switch off

But building a life where you can execute at the highest level

Whilst actually enjoying what’s in front of you

Is my current biggest work on.

Back in the boiler room from tomorrow

Enjoy the Sunday

06/07/2025

Weekly round up

Here are seven insites from the week that not only pushed the needle but also held me accountable:

- When you’re building don’t let speed be your metric of success. Its easy to win once but if you want to have staying power true performance is found in the margins and in the boring

- My family want me not my business. Watching this gr***de grow up has already been the best thing ever but as work starts to come in I’m aware of my boundaries that I need to have to have the best of both.

- Fun matters. BJJ this week was awesome, not just because of the skills but because of the people. Find something you enjoy and lean in.

- You can only manage what you measure. Inside the program the team are building out there Q3 targets. If you’re wishing things to happen you will be left behind.

- Give yourself permission to step off. FUME bbq festival was madness. But it took me a lot to jump in because it’s been a while since I did something just for me.

- Intensity is brought not found. Training this week has been great with progress across the board, but I’ve found it a battle to keep attacking when business is tough but that the difference between progressing and not.

- It’s not that serious. Your guilt will tell you you need to do more but the truth is you need to do less better. Faster you accept that the better.

28/06/2025

Weekly Download

It’s been a while since I have done this but here are three lessons that I have learnt in Q2 that will and have shaped my perspective as we head into the second half of the year.

- You won’t get time back - Make the play or don’t, no sitting on the fence. Time with my family is so precious and it’s easy to just “be” with Rach and George.

But I’m on a mission and have work to do to not only provide but to support and build a future. I have a line in my head saying Make it count because it’s easy in the summer to take your foot off the gas and cruise because others are.

- Direction is everything - I don’t think I’ve ever been so focused on the process. For years I struggled with this, wanting more and more but everytime I got it, I was so unfullfiledd I changed the goal posts to rekindle the pressure of a new challenge.

Where as now, I have one professional mission, to build a leading force in the leadership performance space.

Process locked in, blickers on and for once I’m willing to keep doing the reps rather then get nudged off course.

- Change the game - There is so much noise and BS out there its frightening. But more so, I talk to so many who are lost in other peoples journey on this platform.

Letting others expectations dictate the pace of their journey. Stop playing someone else’s game and build your own game. The minute I realised that the only game is my own it set me free.

I personally don’t have time for highlight reel bu****it. I want deep connection, with those who want to send their performance into oblivion and knowing what I want has made moments with my family even more precious as I am intentional about having quality time with them rather then lusting for something else.

On a lighter note watching the boy meet the Hulk was priceless 😂

20/06/2025

I’ve Always Said

That high performance and leadership has always been more than numbers.

It’s about connection.

Immersing yourself with like minded individuals who are chasing their dreams, pushing their limits and wanting to live on the edges of their capacity.

Yesterday I was lucky enough to run a three part series on what it takes to not only lead inside a business, bvut the trials and tribulations on how to keep yourself in a place to win whilst under pressure with .lad and

Both operate in different arenas, but the pressures they face, how they overcome them, how they operate within themselves, and how they keep moving forward in times of challenge are all parts of the high-performance puzzle that we hope to share and educate others on how to achieve the same.

Being taken through the entire cooking experience at .shropshire was something I’ll never forget.

What I learnt from Adam and his team was that it was all about the detail.

This wasn’t just a cafe selling BBQ food

It was an experience, an ecosystem of incredible produce, love, care, and more, stepping to the left of normal expectations and finding the one per cent that made his food another level.

I’ve worked with Dave a few times. But this time we took a deep dive into his process, how he’s dealing with his current challenges, and more so being an open book on the fact that right now he’s pushing to the edges of his capacity but from a place of force.

We unpacked his challenges as a business leader and how he could align his processes to keep pushing without losing himself in the process.

Business leadership is a lonely road, but in the same breath, many incredible people are chasing the unthinkable.

Our job is to bring a place, a community, and a spotlight to people’s journeys that will inspire others to keep pursuing their dreams and bring them to life.

Incredible day, and more so

I’ve got to up my BBQ game haha

Can’t wait to share this and elevate the education on what it takes for driven individuals to navigate the turbulent waters of high performance.

15/06/2025

It’s Funny When

I look back and I see what my dad was actually doing.

He was just being the force behind me to grow, explore and evolve.

Back then I just thought it was just part of the parcel.

But now I’m a dad this has been on my mind on a daily basis.

He used to have a few things he used to say and do that massively shaped me as a man:

Work hard.

Stay humble.

The glass is always half full.

Family first.

Impossible is nothing.

Creativity over process…

and just keep laughing. ⁣⁣

I’ve soon realised that this is what being a dad is all about.

Very lucky have been taught by the very best

Hope all the dads out there have had a banger

19/05/2025

I’ve always struggled to recognise an achievement

As a rugby player o always found the negative in my performance, wouldn’t matter if I had won man of the match I would still have found something to eat myself alive on.

But over the years I’ve had train myself to start giving myself a nudge saying “you’ve just done something that you were dreaming of, how epic is that”

I’ve banged on for years that I’m a black sheep

I’m not normal

I want to push my capacity to braking point

I want to achieve feats of human performance that most only joke about

But in the same breath, I also want be calm, present and connected with those I love the most.

After this weekend and with another Built For Pressure Immersion on Saturday I can’t wait to see others like me stretch their limits and their capacity.

Breakfast and a dog walk with the fam, an after action review and some planning for the weekend incoming today to keep the ball rolling.

Thank you again to everyone who came this weekend

Dug deep, immersed themselves with each other but more so, brought the energy and humility to make this first Saudi event an incredible experience.

Wanting to keep pushing your boundaries is a lonely game

And the mission is to bridge that gap and keep those who want to keep living at a hundred miles an hour a platform and connection experience which not only allows rapid growth but deep connection with others that want the same thing.

Saudi, thank you

UK team…

See you Saturday

11/05/2025

Unless You Test

You will never know.

Shout out to my friend who I’m currently programming for who just added 10kg on to his squat and deadlift over the last few weeks.

A business owner, father and soon to be a dad of two you can only imagine how busy this guy is (also hosting our UK event on May 24 so stand by)

But when he reached out to me to not only keep him accountable but to give him the battle plan to beat some personal bests I was all over it.

Most professional need a target

Aimless effort is just exhausting and for those who’ve played high level sport the need to progress is imperative when we’re looking at long term progress and goal acquisition

Jacks team are highly trained and their coaching program ._pt is insane

But what Jack needed wasn’t just the road map

He needed someone else to make some decisions for him.

In his line of work he’s on, looking after team members and helping his business grow at a speed that most couldn’t keep up with

So by asking me to look after the person inside of his performance we’ve not only recalibrated and got him attacking on full gas, completed phase 1 to which builds the launch pad for the next challenge.

If you’re a business owner

I guarantee a better version of you means better business

So if you’re struggling to juggle the pressures of work and wanting to keep your health and performance in check

Drop me a DM to find out more

06/05/2025

A Simple Frame

I’ve ran in my process for a years has been to start forcefully making my self present.

I want to achieve

In everything

I want the challenge

I want the hardship

I want the what if

I want the “I’m going to do this even if no one else thinks I can”

But having a son has taught me that all of that means nothing unless I’m actually where my feet are.

I don’t believe in switching totally off

I don’t think if you value high performance you ever just “switch it off”

Instead downtime is actually time and space for you to recalibrate as a person

Not as a business owner or athlete

But you.

My biggest work on has been allowing myself the time and space to just be me

Not only for Rach but for my boy too.

One mega holiday

Think I’ll turn into baklava if I’m not careful

But back to reality

But to those who are looking for more then just “enough”

Just a reminder to give yourself space to be you

As I see so many just attacking without realising that they don’t actually know what they are doing this all for.

Maybe some food for thought

Stay Strong With Will Foden

11/09/2025

18/08/2025

10/08/2025

03/08/2025

27/07/2025

06/07/2025

28/06/2025

20/06/2025

15/06/2025

19/05/2025

11/05/2025

06/05/2025

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Monday	7:15am - 6:30pm
Tuesday	7:15am - 6:30pm
Wednesday	7:15am - 12pm
Thursday	7:15am - 6:30pm