Endurance Mind Coaching

13/01/2026

Back to the home of my run club to give a talk with and coach on mental and physical preparation for spring marathon season. It’s less than 14 and 15 weeks till the Manchester and London marathons respectively. As I always advocate, if you don’t train your brain as you train your body, how are you going to gain maximum confidence come race day?Seasoned racers often say that the marathon is ‘90% mental’ which I can’t verify, but I would definitely say that is the case for the last 6.2 miles of the distance!
What are your mental tools for when it gets tough and everything’s screaming at you to stop or slow down?
Follow us and share with your training buddies over the next 3 months to sharpen your inner game as you train. You’ve got this! 💪🚀

29/12/2025

Calling all endurance athletes! A call out to you all to take a little bit of time to reflect on how well you did against those goals & ambitions made back in January. My old Performance Director at Liverpool FC used to say this was the best time of year to take an objective view of your progress as an athlete and individual. You’ve had Christmas, you’ve caught up on sleep and rest, and you haven’t started up fully for the next block of your sport.
* What did you aim for in January 2025?
* Did you set hard, tangible, concrete goals?
* Did you set an intention for our mindset and mentality through the year?
* Did you legislate for possible derailers, hurdles, or things that could put you off track?
* Then how well did you do?
* What did you learn (& now take forward)?

Hope you’ve grown and had a great year! See you in 2026!

17/12/2025

It was with deep sadness I learned from team that passed a few days ago. When I set up Endurance Mind Coaching at Christmas 2016, she was one of my first clients, and she worked on and off with me till February this year. She was public about our work together, and an advocate of how mind management and sport psychology could help athlete performance. And she was a living example of what was possible when you train body and mind to get the most out of racing.
To say she was a powerhouse is an understatement. She was a tenacious runner, and an absolute student of the sport. Like the best clients, as a practitioner after a few years consultation with the same person, you start learning things from them. She’d brief me on the latest sport science (always up for trialling new methods, techniques, tools, and gizmos), what was happening in UK & US athletics. For pre marathon inspiration she’d re watch or wins as part of her mental conditioning to channel their grit, determination, and effort. She championed women’s sport and always was super proud if she came First Lady or vet in her category. But she was always generous to other runners, wanting to lift others up rather than smash them down.
There are so many races where I can scroll back through our WhatsApp’s and she was jumping for joy at an improvement, SB, PB or most recently, ‘a getting round’ performance in her first races back after chemo and treatment. She managed sub 3:13 in last years Berlin marathon after chemo, which would be a dream time for many.
Like many competitive club runners, she dreamt of getting a sub 3 marathon, and in 2022 at the age of 51, she did it! And promptly got a sub 3 tattoo (see pic) that afternoon as she was cocker hoop with finally achieving her dream goal. Never one to stop, even though the cancer treatment carried on, she called me in February this year to find out how she could potentially train to become either a sport psychologist or therapist! After her last marathon last year she said what got her round was a Gabe Grunwald quote: “it’s ok to struggle, but it’s not ok to give up.” A fitting epitaph. RIP

07/10/2025

📩 DM me 'WORKSHOP' to sign up

07/10/2025

If your nervous system can’t adapt to stress, you’ll never reach your peak.

This clip from The Focused Mind podcast with Thibo David dives into exactly that - why stress adaptation is the foundation of high-level performance.

It’s the same approach I use with my clients: we train the mind to stay calm and confident under pressure, because that’s what drives consistency and results.

🎧 Have you turned in yet? I'd love to know what resonated most for you 👇

05/10/2025

Exclusive interview on The Focused Mind podcast with this week. Thibo is an exclusive PT and fitness coach, who similar to me works across sport, business, and the music industry. Most famously he has helped Harry Styles to 2 marathons, most recently in Berlin last month in an awesome sub 3 hours (in horrible hot weather). Thibo was a green beret in the French armed forces so brings his military experience and efficiency to a highly progressive method of working holistically with his clients body and mind. The same precision and calm that is needed in military pressure situations is also needed for top level musicians, premier league stars and boxers/fighters. It really wasn’t what I was expecting, but he explains so well how he manages to extract such top level performances by working with the whole person. This isn’t all about Styles training, but a much deeper dive on the frameworks, methods and thinking of Thibo himself that all his clients apply. We hope you enjoy our conversation and take some learning to apply in your endurance training.

03/10/2025

This time 8 years ago, I was in Eugene, Oregon visiting friends, but managed to stop by Coos Bay en route, the birth town of my all time running hero Steve Prefontaine. Managed to dig out photos from that trip; at the small but lovingly cared for museum in his home town, packed full of his memorabilia; a run round the famous Pre trail at the university of Oregon where he studied and ran, and site of many of his records in the early 70s.
If you don’t know Pre, he was a fearless runner who ‘put it out there’ with nary a damn for the consequences (a little like Ingebritsen today). The first athlete who wore their first ‘waffle’ shoe. And if you look at certain pairs of vapours, they carry his infamous calling to give it your all and not waste your gift!

I needed Pre this morning at the track to summon the running Gods to help me round. Who is your all time legend? do you ever try to channel their spirit to push you on? Let us know in the comments!

02/10/2025

23/09/2025

An awesome effort!

16/09/2025

A huge thank you to everyone who joined us for the x live podcast at .

Especially all the NW runners who braved the rain on a classic Manchester night 🌧️🏃‍♂️ joining the shakeout run led by run coach before recovering in the dry with beer, pizza and chat.

It was a fantastic evening packed with learning, laughs, and practical takeaways to help you make the most of your autumn and winter races.

🎙️ Couldn’t make it? The recording drops this Friday - tune in to catch the full discussion.
📩 Fancy joining us for future live recordings, in-store sessions, or events? Drop us a DM - we’d love to see you there!