Liam Hand Coaching

23/09/2025

Does the way we live dull our genius over time?

What do you think?

I've long argued as a football fan and now as a performance coach/consultant working with professional footballers, that many players (though not all) become less intuitive over time and are unable to do many of the things at 26 in a game that they could do at 18.

Football is only one example of this. The late education expert Sir Ken Robinson argued (and provided evidence through studies) that schools train the natural creative genius out of children- which becomes more apparent the further they progress through the school system.

My view on all this is that the need for control, standardisation and testing for data purposes makes people less intuitive. It makes them overthink more, and the logical mind is nowhere near as powerful as the subconscious in terms of the level of information it can process in a split second.

I've always believed that we're all innately set up to be brilliant in our unique ways. In his 1960 book Psycho-Cybernetics, Maxwell Maltz discussed what he dubbed the "Success Mechanism" or "Creative Mechanism". This is essentially an inbuilt natural mechanism for reaching goals or targets, that works through intention, visualisation (along with desire) and trusting that your powerful subconscious will lead you to the desired outcome- without needing to control exactly how that will happen.

And this brings me to the key point about trust. More analysis, more data, more control and micromanagement doesn't necessarily lead to the desired outcomes. People don't become more brilliant (at whatever it is) by prioritising analysis and control over their own internal guidance systems.

Work with my clients is all about creating a deep sense of self-trust. To reach an understanding that although the path may not always be clear logically, they can trust themselves to find a way- and that as long as they remain authentic and connected to that self-trust, their creative mechanism will navigate the path for them.

11/09/2025

Wellbeing and performance are intrinsically linked.

I'm still amazed that so many football clubs, sporting institutions and companies seem to overlook this fact- or simply pay lip service to it without taking any real action.

And no- just having an occasional visit from a yoga or meditation teacher or telling someone they can speak to the psychologist if they need to is not taking real action.

As much as I believe strongly that individuals should be holistically supported within any organisation simply because it's the right and ethical thing to do, there IS a huge competitive advantage to be gained from investing time and resources in this as well.

I find it hard to believe that so few football clubs (even at the elite level) have realised what a huge advantage they could gain over their competition by exploring this and investing in going deeper with their provision for wellbeing and mental/emotional performance.

Data and sports science have been invested in to the nth degree- but everyone is doing it now.

The obsession is with (and always has been to a large degree in football) the external, the measurable.

"How can we improve equipment, make players physically fitter, improve lung capacity, optimise nutrition, optimise sleep etc?"

This is all vitally important of course. But what about optimising players mentally, emotionally and electrically?

What about showing them simple yet incredibly powerful ways to thrive and to make better decisions under the highest pressure?

What about showing them methods of transforming their self-image and self-esteem so their confidence goes through the roof, and they suddenly start doing things effortlessly that they previously thought they weren't capable of?

There is still a fear in football (and in the corporate world) about facing these things- people don't want to explore the depths of emotion or the true essence behind the individual. It's too deep, too uncomfortable for them to even entertain it.

But the first clubs that do truly embrace it will gain a massive advantage on their competitors.

This is why I created my Genius Flow model- a way to naturally allow players (and employees in the corporate sector) to channel a higher level of their talent through hypnotic and advanced visualisation processes- all while knowing themselves as an individual better than ever before.

Balancing, harmonising and optimising at a mental, emotional and electrical level (as the body has an electromagnetic field that is integral to wellbeing and performance).

At the moment, I have courageous individual professional players working with me one to one on this- who have taken the initiative to come to me independent of their clubs. And we're talking elite clubs- who have almost unlimited resources, but do not offer anything like this for their players.

Those that are prepared to explore this deeply will reap rich rewards from it, both in their professional careers and personal lives.

01/09/2025

Optimising the electrical flow within us is key to enhanced wellbeing & performance.

The body is electric and we're surrounded by an electromagnetic field (some would call it the aura). This is very easy to prove with various demonstrations I perform in my corporate wellness workshops.

I can also very easily demonstrate certain things that weaken the electromagnetic field and things that strengthen/balance it.

Any time we're stuck in a trauma response or feeling stressed/anxious/fearful, the electrical flow within us is restricted.

Most coaches/therapists ignore this- mainly because they don't know about it. And no doubt many of them would think what I'm saying is total bullsh*t.

That's fine with me- the ones that think that way can stay closed-minded and continue to get mediocre results with their clients.

If you choose to embrace this approach and this alternative knowledge, you're ahead of the game.

By working with me and embracing these 'alternative' principles, you're opening yourself up to amazing possibilities in your work, career and life in general.

The last 12 years of my life have been dedicated to researching a wide range of modalities, finding out what works the fastest and create the most profound results that truly last- and bringing it all together to ensure you have (what I believe to be) the best of during each and every session.

27/08/2025

We must release what holds us back ELECTRICALLY.

The body's electrical field is key to trauma release, release of fear and anxiety and the optimisation of performance.

Modern society has conditioned us into believing we have to intellectualise everything, and that through logical/intellectual understanding of an issue, it will automatically improve.

This is just not how trauma and fear within the body work.

You can talk about a trauma over and over and over again and the likelihood is, very little will change. This is the case for many of my clients, who've often been through extensive courses of CBT that made very little difference to them.

The electrical field of the body is key to transforming our state at a really deep level- primarily through:

Meridians and Fascia

Recent studies have shown that meridians and fascia are essentially one and the same. By stimulating meridian points through tapping (TFT and EFT) we are releasing blockages in the electrical flow of the energy body, restoring it back to balance.

A combination of tapping (working to release the emotional charge from negative memories) and physical myofascial release is amazing for releasing deeply held stress and trauma from the body. Havening also has similar effects in terms of emotional/trauma release.

It's no coincidence that I talk about (and Joe Dispenza regularly talks about it) emotional "charge" associated with memories. Whenever we tune into the "thought field" of a memory, we activate that memory electrically within our bodies. When it creates that response, it literally is an "electrical charge", which of course can be negative or positive, it's a pleasant memory.

Remove the charge from a memory and it no longer affects the electrical field of your body.

"We are all electric creatures, floating in the electric sea of this electric Universe."

-Walter Russell

19/08/2025

Recent Client Story

How much are "life-changing" results worth to you?

A few months back, I worked with an employment lawyer, who despite his experience and expertise, would get very nervous and often panicky before court appointments.

It was making his job a nightmare and he wasn't able to perform at anywhere near his best as a result.

A few days ago, I received this email from him- this is after ONE session with me:

Hi Liam,

I hope that you are well.

I just thought that I would give you a bit of feedback. Since we have met, I have undertaken two court hearings and various other work situations where I would have become nervous; the difference is phenomenal, literally life-changing, on one occasion I felt confident enough that I was able to challenge the Judge, and I cannot thank you enough.

07/05/2025

Another great review just in. As many of my clients say, my methods tend to have a far greater and faster impact than CBT or counselling.

It's a more than worthwhile investment- especially when you might be waiting months to years on a waiting list for CBT on the NHS- only to find that it doesn't solve your issue anyway.

What is your wellbeing worth to you? As far as I'm concerned, if you don't feel good mentally and emotionally most of the time, you're not really living.

05/05/2025

I'm looking forward to delivering this powerful workshop alongside Robert Brennan next Sunday.

This is a great opportunity to attend an in-person workshop for people in the Manchester/Cheshire areas. We will be sharing some amazing knowledge, techniques and strategies to allow you to take charge of anxiety.

These strategies are cutting edge and not only will I be sharing my techniques, but Rob Brennan who is another renowned local therapist and coach will also be sharing his.

An ideal chance to learn some of the best of the best in terms of rapid ways to release anxiety and to bring it under control for good.

You will also learn about the impacts of food, diet and lifestyle on anxiety from successful chef Dan Kirkham.

This is a very unique workshop and there really isn't anything else like this around- a great opportunity.

This not your average anxiety talk. We will not be teaching you how to ‘manage’ or ‘live with’ your anxiety, we will be getting rid of it.

22/04/2025

Flying Fears- it's that time of year when people are thinking of booking summer holidays.

The fear of flying is one of the most common fears/phobias I deal with- and one of the easiest to resolve.

I have a specialised one session package that includes a 90 minute session in which we remove the fear, and two 30 minute Zoom calls- one intake call before the main session, and then a 30 minute Zoom call the day before you fly for the first time.

One of the fastest and most painless ways out there for resolving a flying fear. No torturing yourself on flying courses or spending time in simulators. It's quick, straightforward and the results are permanent!

Here is one of my posts on this page from April 22nd 2016- recounting a story of randomly working with a woman on a flight who I was sitting next to. Since then I've improved and streamlined my method a lot to make it even more effective:

"Last week I actually worked with a very friendly woman during a flight to Ibiza. It was so interesting to see the effectiveness of TFT (Thought Field Therapy) actually during a flight. I noticed that this woman in the seat next to me was very anxious and going into a state of panic as the plane took off.

I then told her about the TFT anxiety algorithm and showed her how to apply it herself. She applied this tapping sequence as the plane was coming into land- and to her surprise she felt completely calm as the plane touched down.

Then coincidentally this lady was also on the same return flight- and as we left the plane she approached me and was delighted to report that she no longer had her fear of landing. This was after just one application of the TFT sequence on the outbound flight.

In her case there were other layers to the fear which would need to be addressed in a full session (for example she was still anxious about taking off), but it demonstrated just how quickly, easily and effectively TFT can be used to remove feelings of fear and panic."

13/04/2025

Happy Sunday, hope you've had a great weekend.

I’ve been working on the visuals of my coaching model today.

The first work (if necessary) always has to be to release whatever is keeping you in survival mode. Because if you’re in survival mode, you can’t operate consistently at your genius level as a high performer.

My approach is (and always has been) to do this as quickly as possible. Using powerful strategies that allow trauma, fear and emotional blocks to be released from the nervous system.

You're actually hardwired to be well. There is an innate wellness at the core of all us. If you're not experiencing this, it doesn't mean you're broken. You're simply disconnected.

Sometimes disconnection is seen as being necessary by the subconscious for survival. For example, if you grew up in a violent household and could be in physical danger, in the absence of any other solution, you may subconsciously disconnect in order to survive- survival is always the ultimate priority.

It’s about connecting or reconnecting- it’s never about fixing you as there’s nothing to fix. There is no brokenness, only disconnection from your emotions, from love and from your authentic self and your genius.

This is about deepening the connection to your true authentic self and allowing performance to go to genius level, with a strong foundation of safety within the nervous system.

09/04/2025

Confidence Transformations

This is a recent client email- after one Zoom session, her confidence completely transformed.

Lifelong issues of feeling self-conscious, anxiousn and physically blushing in conversations instantly went away and her confidence has continued to improve since this email.

Confidence is often misunderstood. People often associate confidence with cockiness and bravado.

But this is often fake and not authentic.

Truly confident people are often quietly confident- they don't need to impress anyone or prove a point to anyone.

True confidence is a deep sense of trust in yourself. A trust that no matter what happens, you will find a way. Even if you're not consciously aware of how right now.

It's in many ways the opposite of anxiety.

This is the confidence I support people to create.

Imagine how different life is for this client- her whole life has totally transformed.

I believe these transformations are actually deeper and more powerful when they happen quickly- and I always aim for my clients to have a powerful experience and perspective shift in the first session.

Imagine what life will be like when your confidence transforms- all the things you will be able to do that you don't feel able to at the moment. How will life be different?

26/03/2025

Hi everyone, hope you're well. I've had lots of great clients recently, and the common denominator has been their total commitment to change.

I'm going to be up front about this.

If you want to make big life changes very quickly, let's have a conversation.

If you want someone to help you 'manage' an issue such as anxiety or a phobia, or do endless analysis on it, you're best looking elsewhere.

I want to work with people who place high value on making big changes that last. I know you're capable of that, no matter who you are. So why settle for less and play it small?

This is a high value service. It's all about making big changes, moving from survival to creating the life you desire. All the modalities I use with my clients are designed to create big changes, often in an instant.

If you want:

To transform your confidence levels so you can speak or perform public in front of large groups of people and actually start enjoying it.

To take your career to the next level either in employment or elevating your business by removing fear, emotional blocks and imposter syndrome.

To release a phobia such as a fear of flying to enable you to fly around the world and travel where you want, when you want and actually thoroughly enjoy it- in rapid time.

To take performance levels in sport to a whole new level so you access higher levels of your talent and powerful flow states.

Or other things related to the above.

Let's have a conversation. This can be the catalyst for you stepping into your true potential.

There is no time like the present to make a commitment to yourself.

Liam

03/03/2025

I worked with a talented 15 year old singer on Saturday who had been unable to perform in front of people due to fear/embarrassment.

I love this sort of work- supporting people who are highly talented but are being held back by fear (often fear of failure/rejection on some level).

Often one breakthrough session using my unique combination of modalities and hypnosis makes all the difference.

What would you do if fear was no longer a barrier?

Often it's the ONLY barrier to someone expressing their true potential. Remove the fear and it's incredible how much you're instantly freed up.